Corporate opening celebration planning plan

Sample corporate opening celebration planning plan

In order to ensure that work or things are carried out smoothly, it is often necessary to prepare a plan in advance. The content and form of the plan must be developed around the theme, and ultimately meet expectations. effects and meanings. So the question is, how should the plan be written? The following is a sample corporate opening celebration planning plan that I compiled. I hope it can help everyone.

A few notes on the preparation work

1. The establishment of the temporary working group for the celebration

1. Establish a temporary headquarters for celebration activities, with a director and several deputy directors responsible for full command and decision-making.

2． Establish a temporary secretariat to assist in decision-making, comprehensive coordination, communication of information, and organization of documents and meetings.

3． The temporary working group should subdivide and quantify each specific work, assign responsibilities to each person, and everyone should bear their own responsibilities, and announce incentive mechanisms such as rewards and punishments.

2. Establishment of activity goals

The activity goals refer to the overall purpose to be achieved by holding this event, which is specifically reflected in: announcing the establishment of the organization to all walks of life, and gaining widespread publicity. recognition, expand visibility, improve reputation, establish a good corporate image, and create a good external environment for future survival and development.

3. Establishment of the theme of the activity

The theme of the activity refers to the central idea around which the activity is carried out. It is generally expressed as several parallel words or sentences, such as: "Feeling at home, warm service "It requires both being short and powerful, and also requiring a clear image, so as to leave a deep impression on people. The specific performance is as follows:

1. Expand the popularity of the bathhouse through public opinion propaganda.

2. Show the public that the bathhouse has good supporting facilities and service functions in leisure, entertainment, accommodation, services, etc.

3. By inviting the target public, strive to establish a good cooperative relationship, strive for the right to host reception, tourism and other projects, and sign a letter of intent to pave the way for occupying the market and lay a solid foundation for future development.

IV. Factors to consider when choosing a venue

1. The opening location is generally located at the place where the enterprise operates, where the target public is located, or a large conference venue is rented.

2． Whether the venue is sufficient and whether the ratio of the space inside the venue to the space outside the venue is appropriate.

3． Is the transportation convenient and whether the parking spaces are sufficient?

4． The venue environment should be carefully arranged, using ribbons, balloons, slogans, banners congratulating the unit, flower baskets, plaques, etc. to create a festive and warm atmosphere.

5. Factors that should be considered when choosing the time

1. Pay attention to the weather forecast and consult the meteorological department in advance about recent weather conditions. Choose a sunny and auspicious day. When the weather is nice, more people will go out of their homes and take to the streets to participate in ceremonies.

2． The construction status of business premises, the completion status of various supporting facilities, and the construction of hardware facilities such as water, electricity, and heating.

3． Choose a time when the main guests and leaders can attend, and choose a time when most of the target public can attend.

4． Consider people’s consumption psychology and habits, and be good at using holidays to spread organizational information. For example, various traditional festivals, foreign festivals that have emerged in China in recent years, and days with more weddings such as the 3rd, 6th, and 9th of the lunar calendar. Take advantage of the opportunity to create momentum and stimulate consumer desire. If foreign guests are the main participants in this event, they should pay more attention to the different customs and national aesthetic trends of different countries in different festivals, and the opening ceremony must not be held on days that are taboo for foreign guests. If the guests are from India or Islamic countries, they should be more careful. They believe that 3 and 13 are taboo numbers. When encountering 13, they should say 12 plus 1, so you cannot choose the numbers 3 or 13 for the opening date and time.

5． Consider the living habits of surrounding residents to avoid disturbing people too early or too late. Generally, the most appropriate time is between 9:00 and 10:00 am.

6. Prepare for inviting guests

1. Establish invitation objects: Invite superior leaders to enhance grade and credibility; invite departments directly under the jurisdiction of industry, commerce, taxation, etc. to obtain support in the future; invite potential and expected future customers is the basis of business operations; invite people in the same industry to facilitate mutual understanding Communication and cooperation.

2. Invitation method: Invite by phone, make a notice, or send a fax. A better way to show sincerity and respect is to send an invitation letter or send someone to invite in person. The invitation should be completed one week in advance to facilitate early arrangement and preparation by the invitees.

7. Publicity work for the opening ceremony

1. Enterprises can use visual media such as newspapers and magazines to spread information, which has the characteristics of rapid information release, wide acceptance, and long continuous reading time.

2. Self-made advertising leaflet dissemination to introduce products to the public, report service content or promote the service purposes of the company and unit, etc., requires low costs.

3. Enterprises can use mass media such as radio and television. This method of communication is the most efficient and cost-effective, so inputs and outputs must be carefully considered.

4. Set up eye-catching banners, advertisements, posters, etc. around corporate buildings.

8. Venue layout The design of the ceremony stage:

It is a rectangular parallelepiped, 25 meters long, 20 meters wide and 1 meter high. According to convention, both the guest and the host stand when the opening ceremony is held, and generally no podium or seats are arranged.

On-site decoration:

1. To show grandeur and respect for guests, red carpets can be laid where guests, especially VIPs, stand.

2. Hang slogan banners around the venue.

3. Hang colorful ribbons and palace lanterns, and place flower baskets, plaques, floating balloons, etc. presented by visitors in eye-catching places. For example: place 20 Chinese flower baskets on each side of the door. Write "Warmly celebrate the opening ceremony of ××" on one of the flower basket streamers, and write the name of the celebrating party on the other. On both sides of the main entrance, there are inflatable animated characters, aerial dancing stars, auspicious animals, etc.

9. Material preparation

1. Gift preparation: Gifts given to guests generally fall within the category of promotional media. According to convention, gifts given to guests have four major characteristics:

First, publicity: you can use your company’s products, or you can print your company’s corporate logo, Product patterns, advertising terms, opening date, contact information, etc.

Second, honor: the gift is beautifully made and contains famous quotes or paintings, making the owner feel honored and proud of it.

Third, value: it has a certain commemorative significance, making the owner cherish and value it.

Fourth, practicality: gifts should have a wider range of use occasions to achieve publicity effect.

2. Equipment preparation: Audio, audio and video, lighting equipment and various utensils and equipment required for the opening ceremony will be inspected and debugged by the technical department to prevent errors during use.

3. Transportation preparation: picking up important guests, transporting goods, etc.

4. Dining preparation: number of people, seating, food, dining utensils, etc.

5. Preparation of supplies required for celebration activities: such as ribbons, scissors, and trays required for the ribbon-cutting ceremony; uniform customization of staff clothing; customization of gifts, picture albums, discount cards, and VIP cards reserved as commemorations or for publicity. ;