How to attract dealers by clothing investment advertisements?

Lead: When most clothing franchisees launch new products or projects, they should advertise to attract investment. A good investment advertisement should be able to catch the target consumers, attract them, and then make them have the impulse to buy. From this point of view, a good investment advertisement needs the following elements: most clothing franchisees should do investment advertisements when launching new products or projects. However, in the market environment where there are many competitive brands, the investment advertisements of many enterprises are easily submerged in many competitive advertisements, and the expected investment promotion effect cannot be achieved. So, what kind of investment promotion advertisements have enough sales power? A good investment advertisement should be able to catch the target consumers, attract them, and then make them have the impulse to buy. From this point of view, a good investment advertisement needs the following elements: first, after a new product (project) of the target consumer manufacturer comes out, most of them adopt a differentiated strategic positioning. Clothing franchisees should accurately and effectively locate the market of this product when inviting investment, such as how to segment the market, how to cut into the market, and who are the potential customers of this product, such as the elderly, young people, teenagers, women and children. And what are their family economic requirements. Therefore, there should be a SWOT analysis and Porter's Five Forces analysis model on the macro level, and then consider what the ideal sales channels and possible channels belong to. That is to say, to have a positioning for dealers, the design of business advertisements should take into account the cultural and social background factors of potential dealers, and choose the right media that can attract target customers at the right time. Second, there are outstanding core demands. Many investment promotion enterprises often like to pile all the above information in one investment promotion advertisement to convey the superiority and uniqueness of the products. However, in practice, this approach is easy to cause customers cognitive difficulties due to too many information points, and it is also easy to make consumers lose patience. Effective investment promotion advertisements should let dealers find their most concerned information in a conspicuous position, let investors have an overall understanding of their products at the first time, let them quickly understand the nature of investment promotion activities and arouse his interest. It is completely unnecessary to express all the information. You know, this information can be conveyed through investment brochures, folding pages and other means. 3. Persuasive commitment The main contents of investment advertisements must be described objectively and truly, and cannot be exaggerated. For example, "30,000 yuan at the beginning of the year and 3 million yuan at the end of the year" and so on. At first glance, franchisees thought, what business can such a good product attract? Unrealistic. This shows that the more sensational the investment language, the better. Of course, the more outrageous. Instead, we should make a more real commitment from the aspects of publicity resources, promotion methods, return on investment, services that can be provided to each other, make clear our product characteristics, competitiveness and profit space, and earnestly regard dealers as our partners, share weal and woe, combine resources with strength and cooperate sincerely. 4. Attractive prospects Attractive prospects refer to market potential and development prospects, and more importantly, the interests of clothing franchisees and distributors are guaranteed to tell the truth. No profit, no business, as long as the agent can get visible benefits, he will go with you to open up the market. After all, in the period of market development, agents and dealers are facing certain market risks, so it is necessary for investment enterprises to show more and higher commercial benefits to agents. Driven by such attractive market prospects and commercial interests, the cooperation between agents and manufacturers is full of vitality.