Love book donation activity plan

In many areas of our country, especially the underdeveloped areas in the central and western regions, the level of education development is generally low, the local rural education is very weak, there is not enough money to buy and update books, and there are very few excellent extracurricular reading materials. Many schools don't have their own libraries at all, so teachers and students lack convenient borrowing conditions. Therefore, establishing a library, providing students with good reading conditions and improving their reading ability has become a top priority for local education.

Based on the above investigation and analysis, Life News and xx educational institutions have set up long-term sustainable public welfare projects. By giving readers to schools in poor mountainous areas, helping to establish libraries, and combining with other colorful and lively interactive activities, children's interest in reading will be stimulated. We hope that through unremitting public welfare efforts, we will continue to give back to the society, enhance the brand image of xx and spread the reputation of xx through long-term public welfare.

Second, the project planning

1. Activity theme

Ten years of trees? Thousands of books offers love.

2. The significance of the activity

By calling on children and caring people to donate their extra books, we will help improve the reading conditions in poor mountainous areas. At the same time, we will collect online contacts from people from all walks of life with the theme of "Ten Years of Trees, Ten Thousand Books of Love". Constantly enhance the brand image of xx and spread the reputation of xx. Through the continuity of activities, it has become one of the important activities of xx Love Alliance.

3. Public relations strategy

A. Set up donation awards for primary and junior high school students who donate books, improve their enthusiasm for donation, and make them potential customers of xx.

B organize reading essay competitions and other activities among the students in the aided schools, so as to strengthen the communication effect and cultivate the regional market.

4. Activity flow

The first stage (one month)

A. Set up a hotline: set up a book donation hotline, which will be classified and counted by full-time personnel (name, telephone number, whether there are primary and secondary school students at home).

B. arrange the website:

A) Venue: xx Educational Institution Campus on the second floor of the new newspaper office.

B) The activity banner reads "Ten years of trees? A banner (or banner) with 10,000 love books written on it says, "Thank you for giving books to people from all walks of life."

C) At the book collection activity site, a special person will be organized to collect books, and drinking water, paper cups and small gifts (such as pens) with "xx Education" logo will be prepared.

C. Promotion of activities: Special page advertisement of Life News (for one month in a row)

Publish the list of donors and encourage people to donate.

D. activity lottery: set up awards for caring donors with primary and secondary school students at home.

The first prize is an education fund worth 18800 yuan xx.

Three second prizes, with an education fund worth 8800 yuan, xx.

Ten third prizes are worth 880 yuan xx Education Fund.

80 yuan xx Education Fund received 100 lucky prizes.

The second stage (one month in the same period)

Set up a hotline to apply for the online hotline of "Ten Years of Tree thousands of books Giving Love"

The judges invited cultural celebrities invited by xx educational institutions.

Establish awards (the education funds obtained by the winners can be transferred to relatives and friends)

The first prize is an education fund worth 18800 yuan xx.

Three second prizes, with an education fund worth 8800 yuan, xx.

Ten third prizes are worth 880 yuan xx Education Fund.

80 yuan xx Education Fund received 100 lucky prizes.

5. Time for giving books: determined by xx educational institutions.

6. Place of book donation: determined by xx educational institution.

7. Communication strategy

1) live report

Life newspaper will follow up all the on-site book delivery links and donation ceremony sites.

2) Stereoscopic communication

The combination of life news and radio stations, using life news and xx education network media at the same time, highlights a strong three-dimensional sense.