What are the functions of corporate culture slogans?

What are the functions of corporate culture slogans

Post the overall values and business philosophy of the enterprise in the form of slogans in the office or production workshop of the enterprise, educate employees' code of conduct and thoughts and behaviors from time to time, correct them everywhere, avoid the deviation of corporate culture, play a good role in regulating and guiding employees, beautify the office environment, show the cultural connotation of the company and enhance the corporate image.

The specific analysis is mainly reflected in the following functions:

Guiding function

Corporate culture slogans can guide the value orientation and behavior orientation of the whole enterprise and each member of the enterprise, which is embodied in two aspects: First, they can guide the thinking and behavior of individual members of the enterprise; Second, it plays a guiding role in the overall value orientation and behavior of enterprises. This is because once an enterprise's corporate culture is formed, it will establish its own systematic values and norms. If the members of the enterprise are contrary to the systematic standards of corporate culture in terms of value and behavior orientation, corporate culture slogans will correct it and guide it to the values and norms of the enterprise. Shantou recruitment network

constraint function

corporate culture slogans have a constraint and normative effect on the thinking, psychology and behavior of employees. The constraint of corporate culture is not a hard constraint of system, but a soft constraint, which comes from the corporate culture atmosphere, group code of conduct and moral norms of enterprises. The spiritual and cultural contents such as group consciousness, public opinion, customs and fashions that are different from each other will cause strong group psychological pressure and motivation to make individual behavior conform to the crowd, make enterprise members have psychological buzz, and then achieve self-control of behavior. Shantou recruitment network

cohesion function

The cohesion function of corporate culture means that when a value is recognized by employees, it will become a cohesive force, which will aggregate its members from all aspects, thus producing a huge centripetal force and cohesion. Incentive function: enterprise culture has the effect of making enterprise members have a high mood and enterprising spirit from the heart. Corporate culture takes respect for people as the central content and human's management as the center. Corporate culture satisfies employees' multiple needs, and can adjust various unreasonable needs with its soft constraints. Therefore, positive ideas and codes of conduct will form a strong sense of mission and lasting driving force, and become a yardstick for employees' self-motivation. Shantou recruitment network

radiation function

Once the corporate culture forms a relatively fixed model, it will not only play a role within the enterprise, but also have an impact on the society through various channels (publicity, communication, etc.). The spread of corporate culture is very helpful to establish the image of enterprises in the public, and excellent corporate culture has great influence on the development of social culture. Shantou recruitment network

brand function

corporate culture and economic strength are two basic elements of corporate brand image, which complement each other. Enterprise brand shows the image of an enterprise, which is a comprehensive embodiment of the economic strength and cultural connotation of the enterprise. Evaluating the economic strength of an enterprise mainly depends on its scale, benefits, capital accumulation, competitiveness and market share. Corporate culture is the enterprise spirit, development strategy, management idea and management concept with the characteristics of the enterprise, which is gradually formed and cultivated in the process of enterprise development. It is also the values, corporate ethics and behavior norms generally recognized by enterprise employees. If an enterprise forms a kind of enterprise spirit, development strategy, management idea and management concept that is suitable for the market economy, that is, enterprise brand, it can produce strong group centripetal force and cohesion, stimulate the enthusiasm and creativity of employees, and thus promote the sustainable development of enterprise economic strength. Enterprise culture (software) is closely related to enterprise's economic strength (hardware), and the accumulated value of enterprise's long-term operation and management lies. Therefore, if we want to build a large-scale enterprise with comprehensive competitiveness, we must persist in grasping both economic development and corporate culture construction.