Design principles of creative banner advertisements

Design principles of creative banner advertisements

Lead: Banner advertising is the most common advertising method in Internet promotion. Let me introduce the design principles of creative banner advertisements for you, hoping to help you!

Recently, as marketing becomes more and more intelligent, websites can also push more interesting advertisements to users according to their pre-visit history. This means that the accuracy of banner advertisements is getting higher and higher. Such advertisements also bring convenience to ordinary users. According to a survey, 43% of the people who participated in the survey said that the content in banner advertisements could not arouse their interest, and 365,438+0% of the respondents said that they would only click on advertisements when they were in a good mood. Obviously, the power of banner advertising is very low, and it is difficult to bring the expected return to advertisers. However, if the following guidelines are followed, banner advertisements can still play some roles. The following are the design principles of creative banner advertisements recommended by Time Fortune.

1, the theme is clear. It is necessary to highlight the product theme, so that users can recognize the meaning of advertisements at a glance and reduce too many auxiliary interference elements. Never. The banner was cut too thin, and there was a lot of content, which didn't focus on browsing. Many advertisers tend to think that the more information they convey, the more interested users will be. Actually, it's not. Advertisers who want to say everything say nothing.

2. Key words are prominent. Tell the user further in words, is it a discount or a newly listed product? If our biggest buying point is the average price of "4. 1", then there is no doubt that the average price of "4. 1" must be large and eye-catching, and the rest needs to be weakened accordingly.

3. Coordinate with the whole page. After we have determined the theme of the expression, we should carry out the subsequent design work in the environment where the banner is actually placed. The color scheme should be bright and clean, and should be in harmony with the whole page. You can't use some heavy colors in a large area (except for special needs) to make banners more attractive to users.

4. Comply with the user's browsing habits. We know that most users browse the web from top to bottom and from left to right. In order to make it easier for users to browse banners, we should conform to their browsing habits. Poor banner design will make users feel at a loss and focus everywhere.

5. Character arrangement design. Because the text is the main part, the background is actually irrelevant. For most of these designs, we can use solid background or landscape or sci-fi wallpaper, and use the whole part as the design background you need. Usually, when I intercept, I am used to choosing the most eye-catching pattern or the gradient solid color part.

Taking characters as the main body, local patterns as embellishments, and the main characters on the left as decorations, is mainly to reflect the center of the article and make its theme more prominent. Sometimes, in order to complement each other, we often copy the text in the banner to be the same as the title of the article. In fact, we might as well consider using other methods, such as: the title is "Baidu homepage snapshot not updated", and the text in the banner can be described as an article by "played homepage", which actually matches the relevant content.

6. Design with pictures as the main body. From conception to production to finished product, we are basically unable to make the whole process, but I believe that some imitation and practice can bring good results, such as collecting materials and adding picture material elements to beautify banners.

7. Reserve a large area of banner space for creation. Banner design takes up a lot of space, which is an important and valuable area, so you need to handle it very carefully, but if it is handled well, it will get twice the result with half the effort and the information transmission will be very effective.

8. Effective wording and action-oriented buttons. In banner design, users can be directly induced to click by displaying real products with inspiring slogans and eye-catching behavior-oriented buttons, and the web page will get more users' clicks and attention.

9. Enrich the product display combination effect. Using the stacking effect to show different examples of works and attach introductory slogans, the web page becomes more convincing, rich and layered.

10, let the information flow. Use slide effects to fill more information into the banner area. This is very useful for websites with many functions and rich product lines. Through some useful plug-ins, this effect is more vivid.

In addition, the title selection should be concise, easy to remember and have inductive phrases. Ambiguity is a complete sentence, and there are also phrases that use only one or two words, but it is the most important part of the banner text of advertising design.

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