Campus Print Shop Business Plan

Campus Print Shop Business Plan

Opening a print shop on campus is a feasible project because there are many people on campus who need to print. The following is the detailed content of the business plan for opening a print shop on campus. You are welcome to read it for reference.

Campus Print Shop Entrepreneurship Planning Book 1

1. Market Current Situation Analysis

(1) Market Demand Analysis

On University Campus Here, students have a considerable demand for printing. For example, if students want to participate in job fairs, they need to make multiple beautiful resumes, and they also need to print out a lot of study materials in their daily student life. The print shops around the school often charge relatively high printing prices. If you open a print shop near the campus, taking full advantage of the low price and the superior geographical location of the campus, it will be very attractive to students. Through a survey of students from various departments in the College of Engineering and Technology of Yangtze University, the results of our questionnaire survey showed that almost all students said they had been to a print shop and that they went to print more and more frequently. The proportion is also very high, so opening a print shop near the campus has great market potential.

(2) Competition status analysis

This investigation of the main competitors of print shops on the campus of Yangtze University College of Engineering and Technology and around the campus found that currently it is difficult to open a print shop The main competitors we face are as follows:

Main competitors: Longxin Apartment Print Shop

Sancai Apartment Print Shop

School Gate Print Shop

The print shop diagonally opposite the school entrance

From the survey results, we learned that most students have average feelings about the print shops on campus, and some are even dissatisfied with the service attitude of the print shops. Therefore, if you want to open a new print shop, in addition to having good hardware equipment, you must also pay attention to our service attitude.

2. Market Positioning Analysis

(1) Product Introduction

We provide professional typing and copying, color printing, fax scanning, design and typesetting, business card production, banners The main business is banners, etc.; at the same time, it also expands auxiliary businesses such as digital photo printing, personalized photo album production, and personalized door signs.

1. Main business:

(1) Copying: including the copying of notes, materials, textbooks, and books. In addition, since there are many A3 formats in various books, the photocopier It is very necessary to choose the largest printable A3 format.

(2) Printing: General printing of manuscripts focuses on document printing, and there are also a small number of forms, paper covers, photos, etc., so printing generally does not exceed the A4 format, and the printing requirements of the manuscript larger.

2. Main equipment

Computers, copiers, and printers are the three most basic equipment for ordinary typing and copying shops.

Because the equipment is highly technical, newcomers must find a trusted consultant. Of course, this consultant can not only help you buy machines with reliable performance, but also help you refer to them based on your business needs. Suitable equipment, because at the beginning of the business, it doesn’t have to be expensive and has full functions. In addition, machine maintenance is very important in future operations, so the after-sales service of the equipment manufacturer or seller is also a primary consideration, especially for copiers.

The main business of many typing and copying shops is copying, and the copier is naturally the most critical, so it is best to choose a machine with good performance. At present, the brands with high domestic market shares include Christie, Ricoh, Canon, Xerox, Sharp, Minolta, etc.

Scanners and recorders are not necessary equipment, but they may bring more additional business. For example, use the scanner to help several students scan several photos onto floppy disks, or help customers scan several photos. Put the picture in the designated position of the article, so that your customer base will be greatly expanded.

(2) Consumer groups

Suitable consumer groups: people of all ages

Focus on consumer groups: college students, teachers, company employees

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(3) Store location selection

Gone are the days when the smell of wine is not afraid of the depth of the alley. No matter how good the store is, it must have a suitable store location. Generally speaking, the basis for store location selection is the store rent and the nature of consumption. To open a print shop within the school, it must be approved by the school's logistics department, and business outside the campus is usually not as good as on campus. But with campus print shops popping up everywhere, business is no longer what it used to be. Now the main thing is to compare the service attitude and price. Copying and printing must be error-free, fast and of good quality. This is the king.

This time, through our on-site inspection, the print shop was located in the back street of Changchang Industrial Park

Reasons for location selection:

(1) The back street is temporarily No print shop has been opened yet

(2) The rent in the back streets is relatively low

(3) The back streets have a large flow of people

(4) Target positioning

In the first stage, college students copy materials as the main source of students. At the current stage, the printing room on the university campus is used as a pilot to establish contracts with surrounding merchants who are willing to invest in advertising to promote free copying for students while focusing on the entire campus. Printing and copying market.

In the second stage, after the main store successfully operates, it gradually expands to contact multiple print shops, transfers its operating philosophy to other print shops, launches the same preferential activities, and signs an intellectual investment agreement with the main store Return Contract. Our main store can build its own copy brand, gradually play the role of surrogate advertising enterprises, gradually add the company's publicity function, and share a share of the pie with advertising companies.

3. SWOT analysis

1. Opportunities

According to the survey, when college graduates are looking for jobs, campus copy shops are in the peak season for making money. The expansion of university enrollment and the fixed number of print shops have made the printing business in short supply. University course ppt, telephone card processing, ID card copy processing, paper printing, etc. all only require single-sided paper printing. In addition, because all majors in the school usually have homework, printing and copying are naturally indispensable. Don't underestimate campus print shops. Although they are not large in scale, their profits are considerable.

2. Threats

(1) Judging from the current campus printing market, our competitors are very large. The main competitors occupy a large and stable market share, and they usually become the first choice of consumers.

(2) The print shop inside the campus occupies a geographical advantage

3. Strengths

The campus equipment is simple and has low production efficiency, and the machinery and equipment are old Older and more expensive. The sales model of the campus print shop is single. Due to the limitations of mechanical control, the printer cannot print on both sides. Manual double-sided printing is time-consuming and laborious. Therefore, each printed paper provided by each printing room in the school is only one-sided, which causes The waste of paper increases the cost, and the selling price naturally increases, causing dissatisfaction among many students.

4. Weaknesses

To establish good goodwill, you need to establish good communication with major companies and understand the original intention of the company. Only by achieving first-class consciousness can we achieve first-class victory. The cost of copying advertising flyers for many advertising companies is very low. We must strive to minimize the price to attract companies to move to printing shops to copy advertising flyers.

4. Marketing Strategy

(1) Personnel Training

Basic requirements: work must be clean and neat. To give the simplest example: copying must be done in a certain order. Arrange in order of customers. Don't make a mess. Think about what the customers think, be more creative, and try to remember the faces of the customers who have been there.

Service attitude: Be polite and enthusiastic

Skill requirements: Corel DRA, WOffice2007 and Photoshop three software must be used.

Simple machine failures and emergency repairs are more important. Otherwise, not only will work be delayed, but all the money you earn will be given to the maintenance staff. When it comes to technology, I think: machine quality is one aspect, and computer and peripheral operating technology is another aspect. With good technology, good results can be achieved even with bad machines.

If the technology is not good, no matter how good the machine is, it will be useless. Because this line of work is more than just pressing the copy button.

(2) Advertising

(1) Advertising slogan design

Propagation: Advertising slogan for students Free lunch theory

Advertising slogans for businesses: Advertise your ads; promote your publicity

(2) Advertising media

1. Campus radio: during lunch time and 7 and 8 p.m. Broadcast radio scripts in campus programs during school holidays to expand the school's influence. This plan is simple and easy to implement. Since college students start their own businesses and open print shops, it will not cause resentment from the school.

2. Print advertising: campus newspaper Publish continuous advertisements on.

3. Magazines: "Reader", "Thinking and Wisdom", "Youth Daily" and other magazines suitable for young people publish periodic advertisements (including product type updates).

4. Internet: Rent advertising space on NetEase, Taobao, Sina and other websites for large-scale advertising coverage

(3) Public relations strategy

(1 ) Publicity and sponsorship of school societies: Calligraphy Association activities increase the promotion of corporate brands

(2) Promotion of environmental protection concepts: We advocate that print shops provide points to students who perform double-sided printing to encourage students to do so. Double-sided printing saves paper and protects the environment. Students can redeem points for blank sheets or new printed amounts.

After research and preliminary design, the specific implementation method is as follows:

Students can earn 1 point at the print shop for each double-sided printing of 1 page of documents. Students who have accumulated 100 points can choose the following:

Redeem 40 pages of A4 white paper

Redeem 25 pages of free printing.

(4) Equipment update

As the saying goes: if a worker wants to do his job well, he must first sharpen his tools.

If you want high-quality service, you must have high-quality equipment. According to customer needs during the trial operation, corresponding equipment will be purchased in a timely manner to meet market demand, such as adding engraving machines or developing photo paper and other equipment in a timely manner.

(5) Promotional methods

(1) Member points system

(2) Online orders

For example, if you place orders online After the photo is sent, it will be printed and sent to the supermarket near your residence for you to pick up. Imagine that the network on campus is now quite popular. You can also follow the above approach and publish your email address, and then let people who need printing services send the printed documents to your mailbox. After you print it, and then deliver it to the customer based on the logistics and distribution network you have established, this should be a pretty good business method.

(3) Telephone orders

(4) Free printing

In the past, print shops used the same price for double-sided printing and single-sided printing for small quantities. , if they choose double-sided printing, the students save paper, but they do not get anything in return. To this end, we have conceived a print shop operation model that allows both students and print shops to benefit while saving paper.

Print a single page of material for free and paste our advertising information, services, phone number, and address on the other side. The advertising value is high and can be passed on to hundreds of people. This advertisement is on the back of the required materials for students to copy at their own expense, and has a high usage rate.

According to the investigation, students' study materials are usually reused, not only circulated in dormitory classes, but also usually passed on to junior fellow students in the lower world. For such a profitable advertisement, we promise to give the most favorable price to the first enterprise to support

5. Financial budget

(1) Personnel arrangement

Usually a company The scale of the campus print shop is not large, so in the initial stage of the business, it can be started by two people. During the busy season, students can be hired as part-time workers, and special necessary printing training and general fault repair skills can be provided

Benefits: It saves labor costs and money. It can create wealth through students’ cheap labor and also help students improve their computer skills.

Part-time students 300 yuan/month

(2) Cost analysis

(1) Equipment cost

1. Computer 1, 2 Taiwan: Based on current general computers, the price is 2,500 yuan/unit.

2. One laser printer: price 1,500 yuan.

Laser printers are effective, fast and low-cost. This is a must-have equipment for printing.

3. Color inkjet printer: the price is about 500 yuan. Used for color draft output, quick printing of color business cards, etc.

4. Scanner: about 500 yuan.

5. Fax machine: The price is about 800 yuan. Faxing is a side business of a typing and copying shop. In addition, the shop itself also uses a fax machine when it needs to transmit information to customers.

6. Copier: Generally, new machines cost between 10,000 and 20,000 yuan. The faster the copying speed, the higher the price. In addition, there are now digital copiers, which are very convenient for copying multiple pages. , directly copy multiple pages with one scan, and the price of a mid-range digital copier is around 30,000 yuan.

7. Business card offset printing machine: If you want to start a business card business, it is recommended to purchase a business card offset printing machine. Offset printing business cards is cheaper, faster (when the volume is large), and has better results than printing business cards.

8. Others: such as laminating machines, paper cutters, cameras, etc.

(2) Storefront rent of 120 square meters, 1,000/month

(3) Material procurement

Four sizes of paper: A4, A3, 8K, 16K, A4 is used the most, followed by 8K, 16K and A3 paper less often, but the specifics will depend on your actual situation.

1. A4 box contains 8 packs of paper, each pack contains 500 sheets. A3 box contains 4 packs of paper, each pack contains 500 sheets. A4 and A3 paper generally cost about 120 yuan per box. This is Refers to the price of commonly used neutral paper. If it is better wood pulp paper, it is usually 140 yuan per box. Just use the former.

2. A box of 16K is also 8 packs, and a box of 8K is 4 packs. The price is a few dollars cheaper than A4 and A3 paper.

You can calculate the cost of paper yourself, it’s just a few cents anyway. Other costs include toner for copiers and printer toner, which are not very much.

Based on the above information, estimate the cost of opening a store

2500*2 1500 500 500 800 15000 1000*12 300*12 Other expenses It is estimated that the total cost of opening a store will be around 40,000 (yuan/year) )

(2) Income budget

After comparing and investigating the monthly basic income levels of other print shops on campus, our monthly income from a newly opened print shop is as follows Preliminary budget

Main business income: 2,500 (yuan/month) Ancillary business income: 1,000 (yuan/month)

Calculate based on the above income 3,500*12=42,000 (yuan/month) Years)

Therefore, the cost may be recovered in the first year of opening a new print shop, and profits can be achieved in the second year.

Campus Print Shop Entrepreneurship Planning Book Part 2

1. Foreword

In today's society, the number of talents is increasing rapidly. Bachelor's degree and master's degree are no longer rare employment guarantees. The so-called Iron rice bowl and golden rice bowl have also bid farewell to our generation of post-90s college students. How to stand firm in this ever-changing world has become a problem that contemporary college students have to consider!

Entrepreneurship among college students has become a trend of self-development. Entrepreneurship can not only exercise and hone their will and accumulate experience, but also reduce some burdens on their families through their own efforts. Entrepreneurship is about constant exploration, adhering to principles, summarizing experience, accumulating experience, meeting greater challenges with a better attitude, and completing the unfinished business in your heart!

Nowadays, printing and copying shops are very common in society and on campus. Printing of documents, settlement of company accounts, printing of review materials by students, etc. all require the use of printing and copying equipment, and office workers That’s almost one printer per person. It can be seen that printing and copying equipment has become a necessity in people's lives. Although printing and copying shops are everywhere in society or on campus, they are of a single form. How to get a big piece of the cake among the huge ranks of peers is worth considering? The "5 1" print shop conceived by our team analyzes the market from the unique perspective of the new generation of college students, strives to create a new type of printing and copying shop, sincerely serves the majority of students, and truly realizes the "5 1" - "me and you" printing and copying atmosphere .

Creativity comes from dreams, and entrepreneurship ignites hope. Thank you to the relevant departments of Hefei City for giving our team this opportunity to explain their entrepreneurial ideas. I believe that with your help, we can do better and go further!

2. Entrepreneurial background:

1. The employment pressure in today's society is becoming increasingly severe. Domestic undergraduates and graduate students are no longer "rare things". The problem of employment difficulties has been placed in front of graduates born in the 1990s. How should we deal with the employment phenomenon of college graduates who “can’t get a job at a high level or a low level”? The idea of ????seeking entrepreneurship is the way to solve the problem of students' own employment conflicts.

2. The university campus is a platform for cultivating students' ability to enter society. Our participation in clubs, student unions or other student organizations is the process of improving our own psychology and abilities. Learning to run such a print shop is closer to society and more capable. So that we can exercise.

3． There is no fully equipped print shop around the third phase dormitory of Hefei University. The print shop jointly opened by students in the dormitory can only meet the needs of small batches and is not fully equipped. It cannot meet the needs of students. The problem of students printing and copying far away needs to be solved! The idea of ??opening a printing and copying shop came to me.

4． It coincides with the third "Challenge Cup" Entrepreneurship Project Collection Competition held in Hefei City, which is an encouragement to the team's entrepreneurial ideas. We are more bold in expressing our ideas and we also hope to get some funds in this competition. 's sponsorship.

3. Purpose of starting a business:

1. Exercise self-management and business capabilities, accumulate experience for self-employment ideas for larger projects in the future, and at the same time reduce family burdens during college.

2. Serve classmates and bring convenience to the students in the third-term dormitory. At the same time, I hope to influence the students around me and raise their own entrepreneurial sails.

3． While bringing printing and copying convenience to students, it also provides merchants with convenient and efficient publicity services to achieve the goal of winning the first prize.

4. Service groups

1. Companies, merchants, shopping malls and associations that need advertising

2. Students in the third phase dormitory of Hefei University

5. Market analysis

1. There is a lack of a large-scale printing and copying shop around the third-phase dormitory of Hefei University. Opening such a printing and copying shop officially meets the needs of the students.

2. Merchants in society lack a long-term effective publicity model. Cooperation with merchants is a new model that can not only provide good publicity services for merchants, but also save printing and copying costs for students. From our own considerations The sponsorship fee for advertising for businesses is not necessarily lower than the profit of normal student printing and copying, it may be more.

3． There are 55 dormitories in the third phase of Hefei University, each with 11 floors. Now all 6 floors are occupied, with 24 rooms on each floor and 6 people in each room. There are 4,320 students in total, including freshmen and sophomores. , 3rd and 4th, the demand for printing and copying is high, especially for senior students, who print a lot of materials such as postgraduate entrance examination review, graduation thesis and so on. In the future, the 7th to 11th floors will be full of students, with 24 rooms on each floor for four people, with 2400 people. students, then there will be 4320 2400 = 6720 students moving in in the third phase in the future, and the printing and copying market has a good prospect.

6. Funding sources and business strategies:

During my junior year, I applied for student entrepreneurship assistance and participated in the third Hefei Entrepreneurship Competition. I hope to receive partial sponsorship. Each partner will People invest 5,000 yuan to purchase paper, tables and chairs, install fixed phones, pay upfront rent, and bring their own computer equipment. Considering the large volume of printing and copying equipment, in order to reduce printing and copying costs, rent large-scale printing and copying equipment in the society. Color printing and other equipment and purchase second-hand equipment, wait for a certain period of time before purchasing.

Negotiate with the school and the supermarket in the third phase, open a store in the supermarket, and do a good job in early publicity. In addition, considering that as a student, I have conflicts with classes, hire students from relevant majors in the school to do part-time work according to the amount at the end of the month. Bill, please. One of the two partners is mainly responsible for the store business, and the other is mainly responsible for soliciting sponsorship from the society. In order to attract students from the first and third phases of Hefei University to come and print and issue membership cards, the recharge fee is lower than other stores.

7. Charging standards

Taking into account printing costs, and other factors, and cooperation with merchants accounts for part of the profit fee, the sponsorship fee is temporarily the same as the normal printing fee for students (actual requirements More profitable than student printing and copying). Printing advertisements costs 0.15 yuan per piece of paper.

At the same time, the printing shop on Huangshan Road Campus of Hefei University charges 0.1 yuan/sheet for copying and 0.15 yuan/sheet for printing. For large quantities, the price is 0.1 yuan/sheet for printing and 0.08 yuan/sheet for copying.

For membership card consumption, recharge 100 yuan to get 10 yuan, recharge 200 yuan to get 40 yuan, print 0.1 yuan/sheet, the quantity is 0.08 yuan/sheet, copy 0.09 yuan/sheet, the quantity is 0.07 yuan/sheet (note : Considering the cost and other issues, the membership system is only issued to the first and second phase students of Hefei University).

8. Financial plan

1. Fixed expenses - A. 2,000-3,000 yuan per month for the store; B. 2,500 yuan for two desktop computers C. Rent a printer and copy in one Each machine costs about 1,000 yuan a month. D. Tables and chairs cost 200 yuan. F. Store decoration costs 200 yuan; G. Monthly internet fee is 60 yuan; H. Part-time student fees cost 2,000 yuan per month, etc.

2. Current expenses - water and electricity bills, property fees, employee wages, ink and paper costs. Campus Print Shop Entrepreneurship Planning Book 3

1. Market Analysis:

xxx Print Shop integrates printing, copying, graphic advertising, artistic photo design and other services Individual private enterprise units. Compared with similar stores currently on the market, it has innovations in service items and service methods.

Analysis from the perspective of service items: Printing and copying are very traditional services in recent years, especially for teachers and students in colleges and universities. These services make it more convenient for their study and work; covers, signs , Graphic advertising design is a service item that has gradually become popular with the development of the market economy.

It is a commonly used publicity method for any public institution or individual in the publicity process. Therefore, these services are unlikely to be eliminated in a short time with the development of the economy; artistic photos and fast digital photography are processed with the help of computers. As well as digital high-tech means, it is a relatively high-tech service project for young consumer groups; customized courseware and courseware training services are mainly aimed at students in normal colleges. It is a low-consumption service, mainly for convenience Communicate and exchange with student groups to expand consumer groups; sell various CDs and discs. This service can be promoted as a later service project.

Analysis from the service method: Feature 1: Door-to-door service, that is, on the basis of large quantities and high consumption, things (such as printed products, designed products, digital photography and other services) can be delivered to your door. Feature 2: Use the Internet as a medium for us to communicate with consumer groups, and establish our own websites, blogs, QQ groups, etc. Feature three: Carry out some voluntary activities. Such as carrying out courseware training and setting up positions for poor students.

From the analysis of service groups: Looking at the categories of consumer groups in this service industry, he can be students, teachers and other individuals, participating in services such as printing, copying, cover design, digital snapshots of art photos, courseware training, etc.; also It can be a public institution, such as a store, etc. He is mainly involved in services such as signage design and graphic advertising design. In the early days of entrepreneurship, the service industry mainly focused on consumer groups within schools. After the service industry entered a relatively stable stage, the consumer groups were further promoted, hoping to include consumer groups outside of schools as the main consumer group.

2. Early preparation:

Publicity preparation:

1. Establish your own website, blog, and QQ group to promote our store's various services.

2. Carry out publicity activities through leaflets, posters, postcards, etc.

3. Carry out pairing activities with a certain college, and the pairing unit will do various forms of publicity for us.

4. Participate in the school’s “Wednesday Market” and set up stalls for promotion.

Manpower preparation:

Two skilled workers, two bosses (good friends), and several positions for poor students.

Material preparation:

Two printers (estimated at xx), two copiers (estimated at xx), three computers (estimated at 9,000 yuan), and one telephone (estimated at 50 yuan) ), a plastic sealing machine (estimate xx), and a scanner (estimate xx).

Financial preparation:

The estimated cost of instruments is xx, technicians are 800/month, the monthly rent of the store is xx, various management fees are xx, and the estimated consumption is xx.

3. Service item details:

Printing, copying, self-recommendation book design, title page design, advertising design, scanning, digital art photo design, snapshots, customized courseware and courseware training, Signage design.

4. Special activities

1) 0 yuan per sheet, that is, if you only copy or print 1 sheet, it is free. Through this method, we can attract customers and improve the credibility of xxx printing shop.

2) Provide work-study positions. He who helps others helps himself. While seeking profits, the xxx printing shop should do what it can to repay the society. The poverty relief plan of xxx Printing Store is based on the actual needs of poor college students. Students assist xxx Printing Store in carrying out some activities through voluntary paid labor. For example, arrange a number of work-study students to help xxx printing shop do some publicity work at the Wednesday market.

3) Door-to-door service. That is, on the basis of large quantities and high consumption, things (such as printed products, designed products, digital photography and other services) can be delivered to your door.

4) Free courseware training. That is, by providing free courseware training to students, it can promote communication and exchange between the service industry and teachers and students of colleges and universities, thereby further expanding the influence and popularity of our store.

5. Capital budget:

Printing 0.3 yuan/sheet

Copying 0.1 yuan/sheet

Typing 0 for every 1,000 words typed 1 yuan

Self-recommendation book design 3 yuan/sheet, 5 yuan/sheet

Title page design 3 yuan/sheet, 5 yuan/sheet

Promotional advertisement design

Scanning

Digital art photo design

1-inch to 2-inch photos cost 10 yuan per set

Customized courseware costs 10 yuan per set

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Courseware training 00 yuan per person

Signage design

Income and expenditure budget

Expenditure project expenses income project income expenses

Technical worker salary (2 people) 1,600 yuan

Household expenses (electricity and water bills, catering waste, etc.) 1,500 yuan

Instrument maintenance 200 yuan

Service items Cost

Publicity 200 yuan

Internet fee 80 yuan

6. Business hours:

8:00 am - 9:00 pm ;