Language teaching plan of "TV advertisement" in kindergarten large class

As a dedicated educator, we often need to use lesson plans, which help students understand and master systematic knowledge. So how should the lesson plan be written properly? The following is the Chinese teaching plan "TV Advertisement" I collected for you. I hope it will help you.

Chinese teaching plan for large classes in kindergarten "TV Advertisement" 1 ● Activity objective:

1. The artistic features of advertising language have been initially discovered.

2. Try to learn theory and make up advertisements to improve oral expression ability.

3. Cooperate with peers and feel the fun of cooperation.

● Activity preparation:

A, material preparation:

1. Record 3-4 TV advertisements related to children's lives in a standardized language.

Use some old cartons to make TV sets with children. 3. A number of small items, such as food, daily necessities, school tools, toys, etc. 2. Knowledge preparation:

Guide children to pay attention to advertisements before class.

● Activity process:

First of all, introduce the activities with the slogan "Baby Golden Water" to arouse children's interest in advertising activities.

1, the teacher imitated the advertisement of Jinshui Baby on TV.

2. Guide children to recall and learn the advertisements they are familiar with and like.

(1) Can you speak some advertising language? Who will learn?

(2) Where did you learn these advertisements? (TV)

Second, understand the characteristics of advertising language

(1) Guide children to enjoy TV advertisements and get a preliminary understanding of the characteristics of advertising language 1. Play four TV advertisements related to children's lives for the first time and get a preliminary understanding of the advertising content.

(1) Question: What does this advertisement do? How did you know?

(2) Teacher: Everything in the advertisement clearly tells us what the name of the product is.

2. Play the TV advertisement for the second time, learn the advertising language and further perceive the advertising content.

(1) Question: What else did the advertisement say? Who will learn? (infant theory advertising language)

(2) Question: What do these words tell us about products? (Advantages and benefits of the product) (3) Teacher: Advertising words tell us not only the name of the product, but also the advantages and benefits of the product.

(2) Inspire children to think and guide them to discover the characteristics of advertising language. 1. Inspire children to think: What's the difference between what we say in advertisements and what we usually say?

2. Tell stories by comparison, and guide children to discover the characteristics of advertising language.

(1) Why does it take children several days to remember a story, but the words in the advertisement can be remembered quickly, and then recorded after listening to it several times?

(2) Teacher: The words in the advertisement are really different from what we usually say. The words in the advertisement are very short and fluent, and children can easily understand and remember them. Although the text in the advertisement is very short, you can tell the name and advantages of the product.

Third, create advertising language.

(1) Watch the goods distributed by the teacher to stimulate the children's desire to create advertisements.

Teacher: The teacher is going to open a department store. Please have a look.

Children can watch all kinds of goods and talk freely.

Teacher: I want you to help the teacher advertise these goods and make my department store prosperous, ok?

(2) Try to create advertising language.

1, children can freely imagine creation, and the teacher reminds children to think carefully about the characteristics and uses of goods before creative activities. (Advertising language should be short and centered) 2. Please invite 3 ~ 4 children with strong abilities to make demonstrations and advertisements, so as to urge other children to listen carefully.

Teacher and child: Do you think the advertisement made by the children just now is good? Where's the good news?

(3) The game "Doll Advertising Company" is used to promote the enthusiasm of children to participate in advertising creation activities.

1. Divide children into six groups. Each group of children takes turns to perform on their own "TV", with one child performing and the other children watching.

2. Each group selects 1-2 best advertisement creators and recommends them to perform in the whole class.

Let the children advertise on the TV with goods, and the teacher will test the effect of the advertisement: if you listen to this advertisement, the children who want to buy this kind of goods will raise their hands. The larger the number, the success of the advertisement, which will enhance the children's interest in participating in the advertising creation activities.

● Activity expansion:

Combined with role games, experience the happy mood after successful advertising.

How to play: the teacher plays the assistant, and the children come to buy things, but they must give 1 ~ 2 reasons to buy the corresponding items and experience the happy mood after the advertisement is successful.

The goal of "TV Advertisement" 2, a Chinese teaching plan for large classes in kindergarten;

1. Let children know the use of advertisements and the characteristics of advertising language through activities;

2. Preliminary theory and learning advertising language to describe the typical characteristics of things;

3. Stimulate children's feelings of loving teachers and kindergartens.

4. By observing the pictures, guide the children to tell the contents of the pictures.

5. Cultivate children's good habit of speaking boldly and completely.

Activity preparation:

Material preparation: a TV demonstration box.

Environmental preparation: 4 TV advertisements;

Experience preparation: follow mom and dad to observe advertisements on the street and in front of shops on weekends.

Activity flow:

(1): Play the video and get to the theme directly.

Teacher: Next, the teacher asked the children to watch TV for a while. (Play video for 2 minutes) Which child can tell you what you saw on TV?

Use the visual effects of sound and light to attract children and guide them to see and speak. Where are the advertisements?

New teaching curriculum

1, discussing the characteristics of the first advertisement;

Teacher: Let's look at the first advertisement just now. Later, please tell me what this is for. What did the advertisement say and tell us? Please watch carefully.

(Children's initial perception of advertising features)

2. Discuss the characteristics of the second advertisement;

Teacher: Now let's watch the second advertisement together. The teacher will let the children answer questions later. Please watch carefully.

(Children deeply perceive the characteristics of advertisements)

3. The teacher summed up the characteristics of the advertisement: the words in the advertisement should be short and fully explain the product name and characteristics, so that people can understand it and remember it easily.

Situational performance

Teacher: The children have been studying in the kindergarten for three years. I know there are many interesting toys and teachers you like in the kindergarten. Who can introduce our kindergarten in short words? ……

Organize children's scene performances, make advertisements for kindergartens, and invite individual children to play advertisements on the stage so that other children can enjoy and communicate with each other.

(4) Summary:

Teacher: Today, we study the language field of large class: TV advertisement. One of the characteristics of advertisements is accuracy and brevity, which makes people easy to understand and remember. I hope that more children will know about this beautiful kindergarten through the wonderful advertisements of children just now.

Teaching reflection:

It is challenging for children to create familiar life and advertisements around them, which challenges their language organization ability, thinking arrangement ability and feelings of loving friends and gardens, so as to understand the characteristics of advertisements. Because children have many opportunities to contact advertisements, they have basically mastered the teaching content in the whole teaching process. Some children are not ready for activities and have no ability to deliberately come up with advertisements. On the contrary, they have herd mentality and can extend their activities after class.

Six. Activity extension: The advertisements created by children can be recorded for children to enjoy and communicate with each other.