Limited time offer pop poster-how to write pharmacy membership poster

Online store artifact: look at beautiful pictures and create event posters in 3 steps from Taotao

For online store promotions, event-related posters are a must! This is just like the POP posters in physical stores , is the most direct and easiest way to attract online buyers. Different from those complicated photo editing tools, using Meitu Taotao can help you create a perfect product event poster with full selling points in just three simple steps.

1. Intelligent color adjustment of pictures, one-click effect adjustment

Some product pictures taken by yourself will inevitably have some unsatisfactory aspects, such as the lighting is too dark and the colors are not bright enough. etc. Now you don’t have to worry about how to deal with it anymore. You can import these photos into Meitu Taotao in batches, and you can easily adjust color, lighting and other effects with one click.

As shown in Figure 01, if you feel that the details of the product in the picture are not obvious, you can use the one-click sharpening function to make the outline of the product appear clearly; such a picture can also be used as an event poster. will be more convincing.

2. Easily add borders to highlight the main body of the picture

Adding beautiful borders to pictures is a commonly used method for us to beautify pictures. Adding border effects to pictures used as event posters can better highlight the main features of the product. It is also very easy to add border effects in Meitu Taotao. As shown in Figure 02, the software provides multiple categories of border styles, and each category can be accurately positioned according to the material attributes and corresponding keywords.

3. Combine beautification materials to show product features

Meitu Taotao is a beautification tool specifically for online store pictures, so the software has a large number of various beautification materials, and They are very suitable for various promotional activities in online stores. It can be seen from its classification that if you want to engage in some free shipping promotions, limited-time discounts and other promotional activities, Meitu Taotao has specially classified material styles to satisfy you. At the same time, all categories of materials can be used in combination, so that the characteristics of your product will be better expressed, as shown in Figure 03.

Of course, if you think this is not good enough, Meitu Taotao also has a "text" function to help you create your own personalized poster slogans. As shown in Figure 04, in addition to entering text by yourself in the software, you can also customize the font, size, color, position, etc.; the added text can also be modified and adjusted at any time, truly realizing personalized additions.

To sum up, Meitu Taotao provides online store sellers with a very convenient and easy-to-use image beautification environment; the beautification process realizes batch operations, which greatly improves the efficiency of image beautification. The effect of pictures has also been qualitatively improved. Therefore, use Meitu Taotao to help you beautify and make online store event posters! For newly added member stores, how to write pop notifications to customers

To be specific, the store owner needs to attract customers When entering a store, you must make in-depth efforts from three aspects:

1. Shining store image

Store owners must remember: store image can be sold for money. For cosmetics marketing, store image is product value. Professionals conducted field surveys in 25 towns in northern Henan in 2008 and found that 50% of township cosmetics store images were poor, 40% were average, and 10% were good. The so-called poor refers to an in-store and outdoor environment with no ceiling, floor or wall decoration, no unified counter image or the use of outdated counter and product display images, no or poor store signs, etc.; generally It means that there is basically a simple decoration on the floor and walls of the store, and a relatively unified counter image, although it may be outdated or very old.

The problems existing in many stores mainly lie in three aspects:

1. Lack of eye-catching signs:

A big yellow M, customers from far away Everyone knows it’s a McDonald’s; with a rotating three-color light box, customers know it’s a barber shop. However, many store owners don’t pay much attention to the role of signboards. In the picture above, if customers don’t look carefully, they won’t know that this is a store selling cosmetics. And how many customers walking up and down the road would tell from the rows of signboards that this is a cosmetics store?

2. Dim lighting:

Customers are like moths, they are phototactic and willing to go to bright and clean stores. In particular, cosmetics stores attract female customers, who love beauty more.

Like the store pictured above, the lights inside are dim. The store owner saved money on electricity bills, but he lost a lot of customers.

3. Messy displays

2. Attract customers with products

The owner of a clothing store will decorate the windows cleanly and brightly, displaying the latest styles of the season Put the clothes in the window and tell the customers passing by on the road: Our store has the latest clothes, come in and take a look. The owner of a restaurant will arrange the first customers who come in to eat to sit next to the window, and signal to customers passing by on the road: The food in our restaurant is delicious. Look, there are so many people eating in the restaurant, come here. Give it a try.

Cosmetic store owners should also learn marketing techniques from them: use products to attract customers into the store.

Store owners can also display new products, famous brand products, and frequently purchased products in a conspicuous place at the door, and sell them at a slightly lower price to attract customers who are interested in new products, famous brand products, and popular local products. Customers who are interested in the product go to the store to browse.

On my way to work, I passed by a cosmetics store and saw a table at the door of the store with several cosmetics on it, with a POP: 40% off discount posted on it. This is to place promotional products in a conspicuous place in the store to attract customers who are interested in promotional products. The store owner can set up a temporary counter and place some special products for sale at the door.

3. Use promotions to attract customers into the store

1. Render promotional information

Introduce the store at the entrance of the store through POP, leaflets, banners, etc. Promotions. A survey shows that the probability of customers entering a cosmetics store or beauty salon due to the promotional atmosphere is 40%.

The store uses posters, POP, flags, shadow lights, balloons, bouquets, etc. to create momentum, which attracts attention and has a significant effect.

2. Carry out promotional activities to attract customers

A cosmetics store launched a redemption campaign for empty bottles. Several summer products were selected, such as sunscreen, facial cleanser, shampoo, shower gel, etc., to break through consumers' psychological bottom line at shocking prices. Each product charges a nominal fee of one to two yuan or even one and two cents, and they promise that if you add an empty bottle of a similar product (an empty bottle of facial cleanser can only be replaced with facial cleanser, and so on) and add the marked price, you can buy the product you want. For example, a facial cleanser worth 18 yuan can be bought for one cent as long as the customer holds an empty bottle of facial cleanser. It also stipulates that other brands can add a few cents to exchange for similar products in the store. The purpose is to win over customers who originally consumed other brands and become their own customers. And indicate the quantity of products to be redeemed, and limit the number of bottles per person. As soon as this promotion was launched, it was warmly welcomed by customers, and the store was flooded with customers. After customers enter the store, through follow-up activities, they can expand customer purchases, attract customers to become members, and make profits.

Use the media to attract momentum

A store itself is limited in attracting consumers. If you want to attract more people to enter the store and consume, you can use the power of the media to incite and seduce. consumer. In the use of media, we must be good at disseminating information effectively to achieve publicity effects and drive popular trends. If you can create interesting topics for this, you can save a lot of advertising costs and quickly increase your popularity. It can be said to kill two birds with one stone. In a representative case, a certain food brand published such information in the "Yangcheng Evening News". This advertisement has three answers. As long as you visit the first floor of the store at No. 132 Beijing Road, you can get the answers. Anyone who reads the newspaper As long as people fill out this newspaper and send it to us, they can get a set of exquisite cosmetics sent by our company. The event lasted for three days. Although some newsstands doubled the price of the newspaper, the newspaper was not sold enough. Of course, there is no need to mention that the store is lively.

Here, it reminds me of another brand’s approach, which uses three series of advertisements in newspapers. After collecting them, consumers can go to the store counter area to draw a lottery. As a result, as soon as the newspaper of the day is published, More than 50,000 people gathered to visit the store. The event was a lively event, and the effect was beyond the company's original imagination. This plan, coupled with the effective dissemination of advertising, has skyrocketed its sales.

There is another successful case. In Guangzhou’s island price store, they recently launched a campaign to buy three pairs of women’s underwear for one yuan. As soon as the newspaper of the day published the news, there was a rush to buy. Maybe you will say that this method is not enough to make ends meet, but let us not ignore that from the perspective of publicity and momentum, it is definitely a huge profit. It not only promotes other products of the company, but also builds popularity.

How to write a pharmacy membership poster

1. Placement

Pop poster pictures for pharmacy membership day generally include the theme and discount content of the membership day promotion, and are placed at the entrance of the store and cashier display to attract the attention of customers who come to the store for conversion effect;

2. Membership Day posters and popular card design types

1. Free membership card pop Posters

Outside the store, conditionally use pop posters to display member points gifts, sort them by point size, and write down the points to be exchanged for each gift with a popular card, and write it on a large piece of POP paper : Member gifts, you can also apply for free membership cards by redeeming gifts outside the store, promoting membership days, etc. The display of member gift areas outside the store is mainly to attract passers-by and increase the entry rate. In addition, the free membership card pop poster can also attract pedestrians who do not have a membership card to apply for a membership card, and can also provide free blood pressure measurement and other services, which are arranged by the store itself.

2. Pop posters suitable for store glass decoration

For members, the store door glass faces the pillars at the height of the waistline. Today, everything is 12% off, except for the special "POP2, POP" The size is usually 4 or 2, depending on the size of the store. Be sure to let customers see today's member's positive comments when they enter. You can write "Today is member day" on four yellow-backed POP papers at the window. "All medicines are 20% off, except special prices", stick it above the waistline to complete the design of two types of membership card pop posters.

The customer base of the pharmacy basically involves all ages, so the membership is accurate Marketing and personalized services are very important. You can use drugstore membership day pop posters to increase customer occupancy rates and promote members’ consumption. You can also design some light-hearted content, such as light-hearted and humorous stories, common diseases among teenagers and Pop posters such as prevention and treatment, youth sub-health knowledge, and some general health care methods and maintenance tips can be very effective in attracting customers into the store.