Behind Didi D 1, BYD's "small thoughts" are everywhere.

The long-rumored Didi custom network car D 1 finally has the "official announcement" of Didi. 165438+ 10/6, Didi officially released the world's first customized network car D 1. This car takes "green fruit color" as the main color, and is designed and developed by Didi and BYD * * *, using BYD blade battery technology. NEDC's cruising range is 418km. The car will take the lead in trial operation in Changsha and will be promoted to the whole country one after another.

It is not uncommon for traditional car companies to enter the online car market now. After all, the online car market is known as the next blueprint for the domestic auto market. More importantly, for BYD, this chess game is particularly important in the face of the accelerated reshuffle of the new energy market. At least with the hard power of Didi in the online car market, BYD can temporarily enjoy a happy life.

Next month, can you call it?

On the evening of 165438+ 10/6, Didi officially released the first BYD -D 1 customized network car. Liu Qing, president of Didi Chuxing, said: "The design of D 1 is not the result of painstaking efforts. Behind it are tens of millions of users' feedback and nearly 10,000 in-depth investigations to understand users' needs in real time."

In fact, the release of D 1 has been prepared for a long time. On 20/0/8, user survey, product definition and product prototype design were carried out, and mass production development of products was completed on 20/0/9. D 1, jointly designed and developed by Didi and BYD, is the first customized network car for the project and the first generation of * * * enjoyment traffic.

So, what are the highlights of this D 1 product?

According to the official introduction, this car was designed and developed by Didi and BYD. Based on the travel big data of Didi platform, human-computer interaction, driver experience, car networking and other aspects have been customized in the car.

For example, for drivers, D 1 adopts customized seats and mobile briefcases to improve comfort; Unicom Car Federation and Didi Platform have developed a brand-new in-vehicle system. Through a large screen of 10. 1 inch, the integrated operation of vehicles and networks and intelligent voice interaction are realized, and functions such as intelligent dispatching, intelligent charging and intelligent maintenance are supported. In addition, there is a "drip key" on the steering wheel of the vehicle, which integrates the functions of taking orders, completing orders, and the driver's one-button alarm.

In terms of safety, D 1 is equipped with AEB automatic emergency braking system and drip driving safety system, which can identify dangerous driving behaviors such as lane departure. It should be pointed out that D 1 is only used in the network car scene, and it is not paid by the whole car but by the kilometer, so individual consumers cannot buy it. This also means that if you want to own it, you must first become a drip driver.

The next "blueprint"

Of course, BYD is by no means a case. It can be said that there are countless car companies entering the online car market today. No wonder, who will give up this "sweet cake"?

In the first quarter of this year, the epidemic was rampant, people's travel decreased, demand dropped sharply, and the online car market was also affected. However, with the epidemic basically under control, the online car industry has recovered strongly. According to the Analysis Report of cmnet Industry Development in the Third Quarter of 2020, the number of daily active users of online car rental in September of the third quarter of 2020 reached 6.76 million, and the market picked up obviously.

The rapid growth of online car service also means the intensification of industry competition, and many players have entered the market one after another, the most obvious being the continuous entry of traditional car companies.

For example, FAW, Dongfeng and Changan announced that T3 Travel Service Company would set foot in * * * and enjoy traveling; Volkswagen created Yijia Intelligent Technology Co., Ltd. to lay out a network car; Great Wall Motor launched Euler Travel, involved in long-term rental, time-sharing and online car rental business.

In fact, for many car companies, there are similar ideas. Judging from the current trend, intelligent interconnection, intelligent mobile travel and autonomous driving will eventually become important areas for future car companies to lay out mobile travel. In this regard, some insiders also said that leasing and travel platforms are the key areas of automobile manufacturing enterprises, and it is expected to become an important means to boost sales in the future, and BYD's original intention is nothing more than this.

BYD urgently needs a good helper.

It should be pointed out that the "story" of Didi's "building a car" does not seem to be smooth at first. "It took us three years to find the best partner." At the press conference, Cheng Wei, founder and CEO of Didi Chuxing, affectionately compared BYD to "the best partner", but why not BYD?

Nowadays, the new energy market has entered a white-hot stage. It can be said that no matter for vehicle manufacturers or power battery enterprises, there is a risk of being replaced with a little negligence. In this context, BYD, which is involved in the above-mentioned fields, is bound to bear great market pressure. We might as well take the power battery market as an example.

According to the data of China Automobile Association, from June 5438 to September this year, the total load of power batteries in China was 34.2GWh, down 18.8% year-on-year. Judging from the ranking of domestic power battery enterprises, Contemporary Ampere Technology Co., Ltd. ranked first in September with a load of 3. 12GWh, accounting for 47.4%; BYD ranked second with the loading capacity of 1.09GWh, accounting for 16.5%. Other top five companies are AVIC lithium batteries, LG Chem and Panasonic. Guo Xuan Hi-Tech ranked sixth, accounting for 3.4%; Funeng Technology ranked seventh, accounting for 1.9%.

It is worth mentioning that this year, Contemporary Ampere Technology Co., Ltd. signed a cooperation agreement with Tesla, with Volkswagen investing in Guo Xuan Hi-Tech and Daimler investing in Funeng Technology. To be sure, the current power battery enterprises have shown the trend of alliance. If BYD wants to maintain its market position, it is obviously impossible to do it blindly.

Now the D 1 with blade battery has been introduced, which can be regarded as a solution to BYD's troubles. After all, D 1 equipped with blade batteries, with the help of Didi, which has a monthly life of over 400 million, is doomed to be unsold. What's more, BYD's layout is the hot mobile travel field today.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.