Audi Design Center is designed by Audi.

There are three design centers in charge of Audi brand car design in the world, which are located in Statham, Ingall, Santa Monica, Southern California and Munich Conceptual Design Center mentioned in this paper.

Munich Design Center is not far from Audi's headquarters Stadt (Ingall) and is hidden in the center of Munich. Here, designers can more easily develop their thinking and generate inspiration.

Dozens of kilometers away from Munich Design Center, it is located in the design center of Ingolstadt, the headquarters of Audi. It is responsible for the design of all Audi models, and the mass production design of the exterior and interior of all models is completed here.

The Santa Monica Design Center in Southern California, USA, is affiliated to audi ag, and is responsible for the design of many brand models, including Audi. The main purpose of arranging the design center here is to feel the elements of the most fashionable trend in America and enrich the design language.

The three design centers have different division of labor and different tasks, among which Munich Design Center is responsible for Audi's forward-looking design. The 35 designers gathered here will not carry out mass production design for a certain model. Of course, the design strength of 35 people is far from enough to cope with such workload. They pay more attention to the trend design of the brand, and discuss the future design direction by designing a concept car or a series. Some details, some specific information related to mass production, will be completed by designers in Statter, Ingall. horsey 853 voll &； Ruerbeck sports convertible

In 1930s, Hoshi, the predecessor of Audi brand, not only represented the highest level of German automobile industry and technology at that time, but also was synonymous with elegance and luxury. This series of classic models includes Horsey 830, 850, 930 and so on. And the most famous model is the 853, both cars and convertibles are extraordinary in style and have all the elements of a classic luxury car. Until 2 1 century, when it comes to automobile design, "elegance is not enough" is still a public opinion. V 16 four-ring C-cylinder "streamlined" racing car

In the history of automobile in the world, there has never been a car with subversive performance and design like the four-ring C "streamline" racing car. It is the world's first super-driving machine that breaks through the speed of 400 km/h on ordinary roads, and it is also a work of art with a futuristic style, so that at the 2009 Shanghai International Auto Show, almost all the public mistakenly thought that it was a future-oriented concept car. The four-ring C-type "streamline" racing car is worthy of being an immortal work spanning the times. Four-ring "Silver Arrow" D car

Few cars that emphasize functionality can exude pure charm like grand prix cars and the legendary four-ring "silver arrow" in the 1930 s. This Audi 1938 and 1939 four-ring "Silver Arrow" D racing car is the pinnacle in the history of automobile design. In addition to the revolutionary design of the engine center, the profile of the four-ring "Silver Arrow" D racing car is dome-shaped, and the highest point of this dome is the cockpit; Two horizontal tails that terminate at the tail end. This design not only makes the four-ring "Silver Arrow" D racing car more dynamic, but also forms a stable airflow during driving, which obviously enhances the driving stability of the vehicle. NSU Ro 80

Ro 80' s distinctive list is vividly reflected in the design. Designers will maximize the practicality of this model. There is no frill decoration on the covered car body, and the clear edge of the whole car body forms a wedge profile. The front of the car adopts an unusual flat design, and there is an innovative drive system-Wankel engine. Ro 80 was quickly rated as "the best model of the year" after its listing, and it was in the forefront of the times in all aspects. The front-wheel drive greatly improves the driving safety of this car, the semi-automatic 3-speed gearbox realizes smooth gear shifting, and the pioneering design of the car body reduces the drag coefficient to an incredible 0.36. "The r80 is a milestone for us," Steven Sielaff said. "Its design is simple and modern, and the slender cockpit design is bright and full of life. Until today, we still apply this solution to the design of the third side window of the car model. Ro 80 has added many important concepts to the design genes of Audi brand. " Quattro

1980 This Audi model launched on March 3rd is not "beautiful", but it is definitely full of personality and temperament: simple, square and straight. The fender of Audi quattro is slightly lengthened, and the lower cabin extends to two horizontal C-pillars. The vertical nose at the front end and the spoiler at the upper end of the rear end increase the downforce. Now people call this car "Ur-quattro" (formerly quattro), which exudes a frank, dynamic and authoritative temperament. As people often say, "It really embraces the earth". Audi quattro is also a milestone in the development of the automobile industry. It is precisely because of this Ur-quattro that the four-wheel drive has been widely recognized and opened up a new world of driving physics. "According to the theory at that time, the body design with short square width is more in line with aerodynamic requirements," said Steven Sielaff. "Therefore, this is also the core design concept of Audi for many years. This Ur-quattro is not an elegant model, and its conception and design strictly follow the functional requirements. But it is this that makes it a unique emotional appearance. " Audi 100

The third generation Audi 100 is the world's first mass-produced car with a drag coefficient of 0.3. It triggered a revolution with an unprecedented streamlined design, which changed the trend of automobile design in the world. Auto Zeitung, the authoritative German automobile media, commented: "From the aerodynamic characteristics, the new Audi 100 is absolutely unparalleled in the automobile industry." This Audi 100 not only carries forward the traditional advantages of automobile alliance in automobile aerodynamics, but also adopts lightweight materials in the body structure and won a series of global awards. Audi Avus Quattro

In the autumn of 199 1, the Audi Avusquattro high-performance concept sports car fascinated countless fans at the Tokyo Motor Show. Avusquattro adopts lightweight aluminum body: the body frame weighs only 52kg, and the polished but unpainted body surface weighs only 100kg. This 509 horsepower super driving machine is still full of irresistible charm in design. The flat cockpit is very close to the front of the car, and the wheelbase of 2.80 meters widens the distance between the front and rear 20-inch wheels. In addition, the wheel arch, side and top curves of the car (the exterior rearview mirror is also located on the roof line) * * * form a unique curve. "Avusquattro is one of the most important symbols of Audi design," Steven Sielaff said. "Excellent cockpit front design is a kind of retro, inheriting the figure of streamlined racing cars in the 1930s and showing respect for historical classic designs. Today, the air intake design of the roof of the Audi R8 TDI Le Mans concept car reflects the future-oriented side of Avusquattro. " Aortic second sound

In the mid-1990s, when Audi began to develop the A2 model, it set itself an ambitious goal: the average diesel consumption per 100 kilometers was 2.99 liters. Facts have proved that to achieve this goal, three elements are indispensable: efficient engine, light body and outstanding drag coefficient. The drag coefficient of A2 1.2 TDI is only 0.25, and no one has broken this record until today. "A2 is the epitome of Audi's design in the late 1990s," Steven Sielaff pointed out. "It is simple and simple, and pays attention to principles in design. It is not a perceptual model, but a rational and practical model, but it symbolizes an eternity that all designers strive to follow. Until today, A2 can still make a bold appearance. For Audi, A2 is one of the most important models. " A5

Audi A5 does not use exaggerated muscles and sharp lines to create a sense of movement and strength. On the contrary, its front suspension is short, its body is wide, its chassis is low, its tail is tight and its outline is clean, which gives it an innate sportsmanship and a sense of strength ready to go. The most wonderful thing is that the wavy waistline on the side of the car body is very dynamic and not exaggerated, which makes Audi A5 reveal an unparalleled elegance and exquisiteness in the dynamic. In addition, no matter from which point of view, the proportion of all parts of Audi A5 is extremely harmonious and smooth, showing an implicit and atmospheric beauty of harmony. On A5, Horsey's elegance and the dynamic of the silver arrow are combined in a new way, which is the pinnacle of the "elegant sports" coupe. Audi electric vehicle intelligent electric bicycle

This bike inherits Audi's simple and modern design style. The low center of gravity seat is integrated with the frame, which not only makes the control more agile, but also has smooth overall lines and a very dynamic shape. "Our inspiration comes from the design principles of racing cars," explained designer HendrikSchaefers. "This bicycle has a precise design and pays attention to sports functions." Thanks to Audi's successful application of e-tron electric drive technology in racing cars, the motor driven by lithium battery on this car can generate up to 2.3 kilowatts of power, which breaks through the highest power that electric bicycles can achieve in the world. The car body is made of carbon fiber composite material, except for electronic components, which weighs only 1 1 kg, and the power-to-weight ratio is 9 kg per kilowatt, setting a world record. The lighting adopts Audi's iconic LED, and the overall design fully reflects Audi's ultra-light technology. Audi grand piano

This is a collision between purism and baroque style, and a blend of modern design and classical aesthetics. Audi's design team put on a simple and modern dynamic coat for the grand piano, which is a classical musical instrument with a history of more than 200 years, and the language of the times is 2 1 century.

Seen from above, the cover of Audi grand piano seems to be embedded in the body and integrated with the body. Viewed from the side, the cambered curve is coherent and smooth, and is not affected by the joint line. Seen from below, the part of the piano body in contact with the player has undergone special visual treatment, which skillfully attracts the attention of the audience to the pianist. In order to reduce the heavy feeling of traditional grand piano, a group of slender aluminum-silver metal legs are used on the side of the piano body, and the pedal of the piano also adopts the same design. Audi carbon fiber snowboard

Snowboard is a kind of sports equipment with advanced technology and beautiful appearance. Audi carbon snowboards have been successfully implanted into the top high-end car design aesthetics. The design concept of Audi carbon snowboard is to highlight carbon as a high-quality high-tech material with concise and abstract design language. Audi sailboat

Absolute accuracy, perfect balance between fluid mechanics and aerodynamics, and lightweight structure made of high-tech materials are all reflected in this sailboat. From a scientific and technological point of view, sailboats, like Audi cars, also need stable performance and efficient maneuverability. It is the purist design style that Audi has always adhered to that makes the Audi sailboat simple and without any unnecessary decoration. Audi square watch

This square watch was designed by Walter de Silva, former design director of Audi Group. As the crystallization of art and technology, it fully conforms to the consistent design and brand standards of Audi brand. De Silva said, "Square watches are extraordinary in terms of value and technological content. In fact, square watches are often as precious as top jewelry. " Audi Centennial Watch

In 2009, Audi specially designed a unique commemorative watch to celebrate the centenary of the brand. This watch named Tachoscope (speedometer) embodies Audi's unparalleled brand spirit-inheritance and innovation, design and precision, dignity and perfection. This watch with speed measuring function is a masterpiece of combining top design concept with excellent craftsmanship. Audi golf bag

Audi golf equipment is designed and produced under the leadership of designer Mark Shipard, with perfect functions and excellent materials. The whole design process pays great attention to details. No matter the appearance, color or material, it has typical Audi characteristics. Audi football table

Audi football table was completed with the close cooperation of Audi design team and other departments, which took one year. Although its shape does not incorporate the design elements of any specific model, it embodies the typical Audi style. Designer CarstenMonnerjan said: "Every product created by the Audi design team should be unique in itself. "We use an abstract brand design language. Even if we are not designing a car, people can recognize it as Audi at a glance." . Audi R 18 ultra-ultra lightweight seat

At the Milan Furniture Fair held in April, 20 12, an ultra-light chair weighing only 2.2kg attracted people's attention. This chair was developed by Audi Lightweight Design Center in cooperation with world-famous designers Clemens Weisshaar and Reed Kram. Its appearance is simple and elegant, with a strong sense of metal and modernity, showing Audi's consistent simple design style. Its design, technology and material selection are the perfect embodiment of Audi's ultra-lightweight technology.