"Qibu Technology" builds an intelligent pet breeding platform and uses data to lead the future of pets.

Qibu was born from the research and development of solutions. Based on self-developed pet hardware products, basic data and advanced data of pets can be obtained in seven steps. At the same time, it uses its data processing ability to provide corresponding software services to help pet owners lower the threshold of pet raising and provide correct, convenient and sustainable all-round pet raising schemes. Qibu started from overseas through crowdfunding. At present, 5-6 million projects have been completed, and many intelligent products such as self-cleaning pet water dispenser and pet feeding machine have been independently developed.

According to the White Paper on Pet Industry in China in 20021year (consumption report), there were 68.44 million owners of urban pets (dogs and cats) in China in 20021year, an increase of 8.7% compared with 2020, and the consumption market of urban pets (dogs and cats) reached 249 billion yuan, a substantial increase compared with 2020.

Even with the rapid growth of the market, the pet market still has immeasurable room for development. According to estimates, the popularity of pets in China is about 20%. China's neighboring country, Japan, has a pet penetration rate of about 38%, almost twice that of China. Compared with the Japanese pet market, China still has a long way to go.

Helping owners keep pets intelligently is the core competitiveness of Seven Steps in the field of pets. In the specific solution, the seven-step strategy is three-step: firstly, the traditional pet products are intelligently transformed, and on this basis, the intelligent pet toys are upgraded. Take the pet water dispenser as an example. Although the traditional pet water dispenser has a filter screen, food residues are easily left on it, and pets have a sharper sense of smell than humans, so this humid environment is very unfriendly to pets.

Based on the inspiration of human drinking fountains, Qibu reformed and upgraded the pet drinking fountains, and originally designed two boxes. The water dispenser is provided with a clean water tank and a waste water tank, which are stored separately, and the filter cotton is discarded, so that the waste water does not participate in the water circulation, and the water quality is completely guaranteed from the source. In addition, the water pump of the water dispenser is not an ordinary submersible pump, which solves the problem of separation of water and electricity, ensures that there is no static electricity in the water, and allows pets to drink safely.

The seven-step longer-term layout lies in the data of pet behavior habits. At present, some pet intelligent hardware can obtain some basic data, such as the number and amount of pet excretion. However, more advanced data is difficult to capture. For example, the current pet drinking water can only be obtained from a single source, and the water in food cannot be obtained; Secondly, at present, we can only count the quantity and frequency of food, but we can't get the real diet hobbies of pets from this simple data center.

Aiming at these pain points, Qibu independently developed a mixed feeding machine, and its first multi-grain storage barrel structure design realized the mixed feeding of multi-flavor grains according to pet owners and statistical suggestions, thus ensuring the nutritional balance of pets. From the overall product idea, the solution provided by the seven steps is to obtain pet data through hardware, digitize pet drinking, feeding, sports and other behaviors, including both basic data and advanced data, and manage the data as a whole, and then provide intelligent services through software to truly realize intelligent pet raising.

In addition to the overseas crowdfunding model is more conducive to development, the domestic competitive environment is also an important reason. Qibu said that if we started from home, it would be easier to fall into a price war, and as a start-up, the product cost was inevitable, so the domestic environment was not conducive to Qibu at that time.

Talking about competitive advantage, Seven told 36Kr that Qibu's advantage lies in the creativity of products, followed by the advantages of supply chain and cross-industry technology application, which is conducive to the formation of competitive barriers, and finally the advantages of brands. Through crowdfunding, mainstream social media, Cheerble App, official website blog, etc., we constantly attract new users, establish close contact with users, keep users sticky, and form brand loyalty.

It is understood that there are currently more than 30 people in the team, more than half of whom are R&D personnel. Among them, the founding team includes CEO Seven, CPO Bruce and COO Hanna. Seven and Bruce used to work in R&D in the same chip company, and had 15+ product landing experience, while Hannah is an accountant with more than 9 years working experience in Ernst & Young. In the next development plan, the company expects to raise 20 million yuan for product research and development, marketing and brand promotion. The seven-step vision is to make every pet family have professional technology products.