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How to use ozone machine to make advertising creativity
Moreover, the demands of these products are similar, and the commendatory words of health, cleanliness and freshness can't convey your value.
Do not believe you check the advertising appeal of similar products, there must be more than 90% similarity.
The concept of consumer is very important.
If it is for disinfection, I may choose high-temperature products, because it represents tradition, that is, reliability.
If I want to freshen the air, I might choose negative ions, because it sounds high-tech.
It's a pity that this product has the name ozone, which is associated with smelly words, making people feel rejected by nature. So far, there is only one word, smelly girl, which is loved by people.
Your product concept needs to be reconnected, and the molecular formula gives inspiration:
Oxygen is O2 and ozone is O3.
So you can play such a slogan:
Life depends on O2, and health depends on O3.
or
Oxygen-oxygen -O3 purifying and disinfecting machine.
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