What should be done in the campus market and what are the specific matters?

1: Definition of campus channels

When most Internet companies develop market channels on campus, they will appoint outstanding college students as campus ambassadors to help the company conduct online and offline publicity on campus. , and carry out related brand activities, sometimes allowing them to achieve certain sales targets.

Generally common campus channels include Tencent Weibo, Tencent Weishi, Tencent App Store, Sina Weibo, Baidu Client, Baidu Maps, Lenovo Eggplant Express, Dell class representatives, ASUS master's students, Le Feng, Kuhua, Kingsoft WPS, Renren, Tuan800, Youyou, Microsoft, etc., with rich types, large quantities, and wide coverage.

Second, why should we open up campus channels?

1. The broad market temptation of universities: With the reform and popularization of education, the increase and expansion of colleges and universities, there are more and more college students, and the market for college students It is becoming more and more broad, and it is the only way for the market economy to drive the college student market with college students.

2. The university’s rich human resources: college students work part-time while studying, with less time and less choices. Campus ambassadors have a relaxed working atmosphere, flexible working hours, self-defined work tasks, and more rewards for work. Part-time jobs are indeed the best choice for college students, so it is easier for companies and enterprises to recruit them.

3. Relatively low costs: Since the work pays more for the work, companies are willing to pay a considerable amount of money to recruit talents for students who are serious and hard-working; while for students who make jokes and work as a monk for a day, the clock is ticking. Students, companies do not need to pay for this, and at the same time, there is an additional audience; therefore, campus ambassadors are of great benefit to companies.

Three campus channels as understood by everyone

Campus channels should be treated like enterprises. Once we treat campus channels from such a height, campus channel management is full of fun and challenges. ,value. If you are pursuing your dreams, especially if you are committed to entrepreneurship or the corporate field, and have a simulated environment to try and exercise, campus channels are the best platform.

We can assume that: the campus channel is the company, the team members are employees, the managers are the bosses, the backbones are managers, the projects are products, the participants are customers, the campus is the market, the harvest is profit, and eating, drinking and having fun are Welfare and shaping the new culture of the university are social responsibilities and are oriented towards value creation.

Many campus channels do not produce value except for step-by-step execution, but they do bring good benefits to the company. Campus channels are endless fun and the stage is broad. Universities are rich and colorful precisely because of campus channels. If we just treat it like children playing in a small family, wouldn’t it be a pity for our university life?

Classification of four campus channels

1. App promotion: such as Cool Lock Screen, Eggplant Express, Chang Wireless, etc.

2. Brand promotion: such as Kingsoft WPS, Tencent Weibo, Sina Weibo

3. Sales: Rulefeng.com mainly sells cosmetics, and Youmi mainly sells cultural shirts

4. APP+ sales: Rutuan 800, First recommend everyone to download the APP and then shop

5. Product promotion + sales: such as Dell class representatives, master students, Lenovo Elite Club, etc.

6. Product experience: such as Youyou, Suggestions and improvements during software internal testing

Five definitions of campus ambassadors

The first definition: Campus ambassadors refer to the spokesperson of a company on campus, through organizing a series of activities on campus Activities, introduce companies to college students, assist companies in campus recruitment, simultaneously enhance the company's brand awareness on campus, help companies understand the needs of campus job seekers, and are the organizers and communicators of companies on campus.

Of course, the job responsibilities of campus ambassadors of each company vary from company to company, but the job responsibilities of most campus ambassadors generally include the following elements:

1. Through various methods, Promote enterprises to school students;

2. Guide school students to participate in corporate activities or business;

3. Collect relevant demand information and put forward reasonable suggestions;

4 , Assist the smooth development of corporate campus recruitment activities.

The second definition: by establishing a team, using a team-based approach to plan and promote corporate products in the campus market, and expand the market for corporate products.

Those who follow the development of SNS (Social Networking Services) may be very familiar with the name of campus ambassador. Because many people know that Xiaonei.com, the oldest SNS, used the advanced model of campus ambassadors to spread its market across the country. It can be said that the campus ambassador model was first created by Wang Xing, the founder of Xiaonei.com, who is now the founder of Meituan.com. The essence of a campus ambassador is the role of a campus agent, which is equivalent to a part-time staff arranged by the company in each school. Mainly responsible for website promotion and timely feedback of user information. However, the word "ambassador" is more humane than "agent".

What can the six campus ambassadors get

1. Salary: Everyone has different abilities and different salaries, but they are all guaranteed

2. Gifts: as rewards or event needs Used

3. Internship certificate: outstanding performance reaches certain standards

4. Promotion opportunities: campus ambassador-provincial supervisor-regional supervisor-national supervisor

5. Training opportunities: opportunities to participate in the company’s professional system training and visits, as well as internships in the company after graduation

6. Team management experience: contact the workplace in advance, learn details and some methods of doing things, and more importantly, make connections. Get to know more channel elite friends.

Seven common promotion methods for campus ambassadors

1. Basic methods: brochures, posters, flyers, cards, building numbers, calendars, course schedules, rulers, friendly reminders, etc. It belongs to infrastructure construction. The building number is used to remind everyone which floor they have reached. Friendly reminders are generally: "Please keep quiet, do not disturb during lunch break, protect the environment, etc."

2. Planning activities: For example, Xiaonei.com once successfully planned an activity to charter a bus to send students to the train station for free. Another example is that some SNS websites organize entertainment activities, charity activities, etc. on university campuses.

3. Naming activities: Unlike planning activities, naming activities are not organized by oneself. The general form is: "**.com wishes ***** event a complete success."

4. Online publicity: for example, through school forums, Baidu Tieba, QQ group messaging, etc.

5. Soft article promotion: Each school has its own magazines, newspapers, online media, etc. In order to give the website more publicity opportunities, campus ambassadors usually choose to write some soft articles and publish them in relevant media. .

6. Class speech: The method of giving lectures from class to class is tiring, but the effect is often very good. First, the benefits are broad and direct.

7. Administrative means: Some campus ambassadors have wide connections in the school, or they themselves are the main cadres of the Youth League Committee, Student Union, and societies, so they use administrative means to force others to register.

8. Word-of-mouth publicity: Mention the website when you see it. For example, some campus ambassadors often promote the website when showing slides at important meetings or speeches.

9. Hype publicity: Campus ambassadors are conditional and often like to create hype events under specific conditions. Such situations are often marked by events.

10. Promotional means: Register to get gifts, or register to get discounts. Many people know that Xiaonei.com acquired users in exchange for chicken legs and Coke.

11. Banner promotion: Not every campus ambassador has the relationship to hang banners well, but many people still use this method. The main reason is that banners often have a great publicity effect, especially banners hung on main roads, which can attract the attention of the crowd.

12. Campus commuter bus promotion: Larger schools often have special commuter buses or school buses, which are mainly used by students to go to and from get out of class. Advertising on the car body can often achieve good results. Because commuter buses shuttle through the school every day.

13. Attention promotion: For example, Xiaonei.com has special T-shirts, and people wearing Xiaonei.com clothing can often be seen wandering around the campus. Due to the special nature of the clothing, it is easy to attract attention.

14. Internet cafe promotion: 51.COM is considered the most successful case in Internet cafe promotion. However, campus SNS can often also achieve good results in Internet cafes. Common methods include posters, making temporary computer access cards, friendly reminders, computer numbers, setting as browser homepage, etc.

15. Other special means:

(1) Bookmarks in the library magazine hall.

The magazine room in the library is usually quite popular. Inserting a beautiful bookmark can often have a good effect.

(2) The school shows movies on weekends and inserts FLASH promotional videos in the middle. This method has a wide range of benefits and is very stimulating.

(3) Develop department ambassadors. Under each campus ambassador, there are also school ambassadors and department ambassadors. This method is very practical.

(4) The school holds report meetings, speeches, and large-scale activities. Before the activities begin, a beautiful advertisement is placed on each table. Usually, in this environment, everyone has more time.

(5) Before the meal starts in the school cafeteria, put up a small advertisement so that everyone can have something to read while taking a nap after eating.

(6) Blackboard propaganda, write promotional slogans on the classroom blackboard.

Eight How to Promote APP

1. Circle of Friends

This method is mainly to promote to your friends, such as roommates, classmates, etc., according to the promotion If you have specific requirements, you won’t mind if you install an app; you can also ask your friends to help recommend it to your friends. If the app is very beneficial, you can promote it through word of mouth, for example: “I am using wifi for free.”

2. House sweeping

House sweeping means introducing students to every dormitory in the dormitory building. This approach is a bit tiring and at the same time it’s easy to get turned off. If you have good interpersonal skills, this method can achieve good results. For example, two people divide the work and one person holds a QR code picture (their own school’s proprietary QR code link is generated in the fodder QR code). During the promotional introduction, students scanned the QR code. This method is fast and effective. Generally, one person can do 50 per hour

3. Club promotion

Cooperating with the club can provide certain benefits to the club (depending on the situation). Let the community personnel do the installation. This method is more suitable for cooperation with some large associations and can achieve good results.

4. Forum

Nowadays, major mobile phone forums (for example: Android forum, Android forum) have software sharing areas. You can send software to the forum, but the forum All have certain permission settings. Therefore, you must first reply or do certain tasks in the forum, and then share after reaching certain permissions. This method is more suitable for long-term investment and has a large number of people. You can also promote in Baidu Tieba, but it is easy to be blocked by Du Niang, so you must have certain methods and concealment when promoting in Tieba

5. Group resources

It is in each group Send promotional links. This method is not recommended, and the benefits are very small...

6. Implementation

Set up stalls in schools and organize some interesting activities and gifts to attract people. Use publicity stands in crowded places, such as canteens, entrances and exits to and from school, and display them at appropriate locations, such as lottery draws and small gifts for downloads to carry out publicity and interaction.

7. QR code

Promote the QR code by promoting it with posters or cooperating with stores, such as posting a QR code in a milk tea shop and scanning it. You can get certain discounts by installing the QR code app.

8. Pay appropriate attention to students’ part-time jobs

At present, most college students like to do part-time jobs outside of school, such as issuing orders, promoting sales, etiquette models, etc. When promoting the APP offline, you can tell students that your school has added a part-time job group of your own school. Under the premise that you have established a part-time job group, students download and use the APP. We will send appropriate part-time job information every week and every day to capture students in the QQ group. Psychological part-time information is provided free of charge. As for part-time job information, you can find it through major part-time job websites such as 58 Baixing 1010 Wuhan College Student Part-time Information Network. While increasing your popularity on campus, let students fully understand and better use our APP and even share and promote it with us.

9. Online mode

QQ group: Everyone in their respective schools has their own class QQ group, club QQ group, or other QQ group. Everyone should start with the group around them and send pictures of their own school-specific QR codes in the group for everyone to scan. Introduce the corresponding product features, and during your free time online, such publicity will have a certain effect.

Online video hype: Everyone collects their own hype materials, text and pictures in the video, which can attract attention and increase attention.

Lottery interaction: Online Weibo, QQ groups, Renren, etc. conduct download draws. This online and offline interactive model increases exposure and download usage.

10. Establish your own WeChat public relations platform

At present, WeChat marketing and WeChat publicity have a certain effect. Establish your own WeChat public relations platform, such as Campus APP Alliance Wuhan. The concept conveyed is: promote, introduce, share high-quality mobile APP applications. Regularly hold online downloads on the WeChat platform, offline use of positive feedback and other promotional activities, while effectively increasing the number of fans. As for the increase in the number of fans, it also depends on how to grasp the psychology of students. For example, if you add the campus APP alliance, you can get relevant entertainment performance information, exam review material sharing, part-time information sharing outside and on campus, etc.

Nine How to Build Campus Channels

Part One - System Framework Management

1. Foundation: Building an Organizational Framework: The beginning of a channel development is just from In actual implementation, an entrepreneurial expectation can arouse temporary passion, but it still needs a framework to stabilize the foundation and gradually develop in peace. A team is like a seed thrown into the soil. It will grow into a towering tree, form its own climate, and form its own ecology. This is the team's success. Campus channels are actually team spirit. The direction must be ahead of the curve, and specific operational strategies can be slowly explored. The first is the establishment of concepts and models. This is the soft power of the team. If the existing team is disbanded, whether it can be re-established based on concepts and models is an indicator of its maturity. With this, we can face any difficulties calmly. Even if there is only one person left, the campus channel can still quickly build a high-quality team. The second is the construction of culture. The culture of campus channels needs to be combined in the general environment of practice and execution. The necessity of culture is that it can nourish our hearts, make us stronger, and make the team cohesive. The third is necessary documents such as articles of association. He is the window through which members understand us. The main ideas must be summarized in the charter, the concepts and models are all in it, and what to do, why to do it, and how to do it can all be displayed. The fourth is the establishment of the system. The system needs to be carried out with reference to culture, and the system is the embodiment of culture. The establishment of functional leaders, work processes, decision-making mechanisms, information processes, channel codes, reward systems, etc.

2. Internal management: Building a fighting team: When it comes to team building, even if the team does not have any foundation, including concepts and models, based on these people, they can still be re-established and implement the project. This shows that this organization is strong. Only with such team strength can we continuously create new space and implement new strategies.

First, you need to find people who are consistent, have the same vision, and have like-minded people: values, culture, and interests. That means finding the right person.

Secondly, you need to find people with suitable abilities and commitment, taking into account skills, awareness, and potential. That means we need active partners.

Third, insist on diversifying membership recruitment, and the channels used in schools need to take into account region, gender, grade, college, interests, and experience. An organization needs to build diversity on the basis of unity. Unitization will lead to many ills, including inertia, indifference, and stereotypes. The establishment of diversification is also the charm of the team. It can attract more powerful people to join, and the excellent team culture will naturally form and continue to enrich.

Fourth, the backbone is the key to execution, and the first priority for team development is to build the core. Generally speaking, the core team should have 9-15 people.

Fifth, the team needs a combination of various roles. Some act as diplomats and like to socialize, some act as wise men and only give out ideas, some act as perfectionists and always find faults, some act as promoters and clamor to get things done, some act as coordinators to resolve differences, and some act as facilitators to resolve differences. Doers work silently, some are supervisors and look on, and some are leaders holding the flag tightly. Generally, each person has several roles.

Sixth, appropriate competition factors can ensure team vitality, motivation is always needed, and a certain degree of personnel mobility can be maintained appropriately.

Seventh, in the construction of learning organizations, channels can be used to build a second classroom and serve as a transfer station for entering society. Every campus channel should allow team members to get something, learn something, and create new value. This is the prerequisite for considering any project - do not create shoddy products.

Eighth, efficient work standards are equivalent to the efficiency that enterprises talk about. All channels go through an awkward period in the early stages of always talking but not doing anything, and team morale will be low as a result. The reason is dependence on the collective.

Ninth, we should pay attention to strengthening team cohesion in leisure projects. Only in leisure can there be fun and the team can get along with each other like friends and form a family-like atmosphere. Work can lead to boredom, and passion is short-term. Long-lasting enthusiasm is required. Feeling attached to the team is the key. Make good use of every weekend, every fixed time of every month, every year, every holiday, every holiday.

Tenth, meeting management, campus channels are inseparable from meetings, and good meetings have good teams. First of all, the necessity of the meeting must be clearly defined. Secondly, for necessary weekly meetings, a meeting theme must be clearly defined in advance and only directly relevant personnel must be invited. The fewer people, the better, and core personnel are better. If there are more people, brainstorm without arguing, or Discuss in small groups. Furthermore, it is best to communicate with 2-3 core personnel in advance before the meeting to avoid being criticized by innocent groups or being ignored. The meeting topics should be planned well, there should not be too many topics, the meeting time should be well controlled, and the meeting time should not be entangled in minutiae. Some topics can be solved at a later time. The meeting time should be controlled within 1-2 hours.

Part 2 - System Awareness Management

1. Starting point: Leader’s self-management: As a leader, doing the right thing and doing things right are all equivalent Test, being a leader does not mean being a leader. A campus channel can be so weak that it dies, or it can be so strong that it affects the whole country. This is an opportunity. We must seize the opportunity to train ourselves. Nowadays, many entrepreneurs come out of the campus channel system. To imagine that a channel is an enterprise, working in a channel requires the same consciousness as an entrepreneur, which is glorious but arduous. Otherwise, the leader will impose his superficial understanding on the team, lower the team's height, damage the team's morale, and the team will continue to be low. A leader should make everyone feel that "I can rest assured when you do things"

2. Commanding heights: Establishing core competitiveness: What clear impression does your campus channel give to others? What are the highlights of your campus channel? These highlights are core competitiveness. Core competitiveness is often emphasized by enterprises. The establishment of campus channels is to establish personal core competitiveness through self-cultivation and promote the formation of a positive cultural atmosphere for talent development. When we talk about resources and learning, it is actually for our own core competitiveness. What is the significance of university? Among the many resources of university, how to develop, acquire and utilize them is the key to cultivation.

3. End point: The gradual realization of the vision: The team first needs to clarify what it does, establish a common vision, and work together from top to bottom. Then, there will be no nonsense, bureaucracy, or confusion. Finding a meaning is the prerequisite for achieving team glory. Starting with the top leadership, we need to think clearly about this issue. You need to find meaning, a sense of mission as a leader, and pass this sense of mission to members. At the current stage, many campus channels are carried out in the conventional mode, with superficial work and long-term process execution. Establishing a common vision requires the greatest participation of members to release their energy. In fact, everyone in the channel gives leaders such invisible rights, and it is even more necessary. Whoever thinks ahead will stand in front of them and lead the way, while the leaders actually provide escort. Like a flock of geese, it maintains a herringbone shape but has great fluidity, ensuring the organic vitality of the organization.

Part 3 - Indicators for measuring campus channels

1. Growth of team members. It is the happiness, knowledge, emotion, spirit, interest, friendship, etc. gained by team members participating in it. From a high level, as long as our team members form good habits, excellent quality, and high execution ability, then this campus channel will not only be excellent, but also be better than traditional campus channels.

2. Team brand. Whether a team is successful or not depends not on how much value you create or how many oranges you get, but on how much recognition you really get. Therefore, when executing projects, channels must create their own brands so that others can recognize, recognize, and recognize our channels. When creating benefit value, it is recognized by others and creates its own brand. This is also the vision of all businesses.

3. The third is social benefit. If the exact target of social benefits is not society, the society here can specifically refer to the small society of the university team.

Many campus channels are implemented more blindly. They only consider how many people they have on their team. Blind implementation of projects only pays attention to superficial work, showing off, taking pictures, giving feedback, deceiving superiors and concealing others, but not wanting to implement the effect of the target, or even No matter the side effects.

Ten Thoughts on University Life

1. Student cadres are students first, and cadres second. My principle is to balance study and work. Since you choose to be a student cadre, you must dare to endure hardship, be willing to serve everyone, and take time to study hard while working;

2. Attitude is more important than ability. No matter how difficult it is to do anything, even if you don’t know how to do it, if you are willing to learn and think, everything can be solved. If your ability is not good, you can slowly develop it. If your attitude is not good, it will ruin your life;

3. Details determine success or failure. No matter how simple it is, it is not easy if you do it well. On the one hand, we must be fully prepared, considerate, and look at the overall situation in everything we do. On the other hand, we must pay attention to details and pay attention to small things. Keep an eye on everything, start big, and don’t make excuses for your mistakes and failures;

4. Be humble and studious. Learning is a very important ability, and humility is also an indispensable attitude. Having two You will be able to go further. Your efforts, your dedication, your success, and your excellence will be seen by everyone. It is just a matter of time. Being a humble and studious person will benefit you throughout your life;

5. The most important thing for a team is execution, cohesion, and sense of belonging. In a team, everyone has a superior-subordinate relationship at work. In private, everyone is friends and a group of partners who help each other. We must use actions to win the respect of others rather than positions and titles. When you give sincerely to your team, you will also receive sincerity.

6. Born in sorrow and died in happiness. There are many people in the world who are better than us. Don’t think how great you are. When your talent cannot support your ambition, we need to recharge;

7. Learn to be grateful and learn to cherish. When we enter an organization and a team, we not only need the team to meet your needs, but also need you to meet the team's needs. This is a two-way process, cherish the opportunity, appreciate your own efforts; be confident. We must have confidence in the future and be patient in the present. You must recognize yourself, dissect yourself, and know your strengths and strengths.

8. Many people are asking whether it is useful to take university exams or obtain various certificates? When you are still thinking about what kind of job you want to do after graduation, you definitely don’t know that every certificate on your resume may be a life-saving straw. There are so many talented people in the world, if you can’t help it It’s so good that it’s amazing. If your university is just as tepid as a glass of water, then when you can’t receive a single offer from the school and are about to leave school in your senior year, you will definitely beg God for any job. , Really, you have no choice. You think that the hard work that seems just right now is a step in your life plan, but it is more likely to just make you better off and have food when you graduate. You have no choice but to eat or not. Decide what to eat. When you have no background, no connections, no ability, no skills, you will only feel deep sorrow when you face graduation. The rich second generation can go on graduation tours with their SLRs on their backs, but that is because they have parents that you would not envy.

9. Mountains are as high as mountains, and waters are as deep as water. There is no need to compare. Everyone has their own strengths; there is freedom in the wind and gentleness in the clouds. There is no need to imitate them. Everyone has their own personality. If you think you are happy, go find it. If you think it's worth it, wait for it. If you think you are happy, cherish it. There is nothing that is not commented on, and there is no person that is not speculated. Be the truest and most beautiful version of yourself, follow your heart, and have no regrets in this life.