Enlightenment of brand enterprise management thought to school management: enterprise management training course

I. Building a Spiritual Home for Teachers and Students In the feature film "Interpretation of Haier" broadcast by CCTV, there is a shot of a waiter cleaning the floor on the first floor of Haier Group Center Building. The commentary said: "There are 20,000 people visiting Haier every month, and more than 200,000 people a year. Among them are China people and foreigners. Some people come to talk about business, but most people come to learn experience, not OEC management. When they brought back the form clause about OEC, they found it was not easy to use. In fact, the internal reason of Haier OEC management lies in the waiters in the hall. Every day, she quietly does the simplest job-cleaning the floor. In Haier, even a waiter who sweeps the floor is keen to do things best. Therefore, the most important thing is not the slogan in Haier Industrial Park, but that these values have been deeply understood, believed and practiced in the hearts and minds of every employee. "

The cultural concept of the school should be the spiritual motive force of the school's development, and the school motto, school spirit, teaching style and study style are the spiritual core of the school's survival and development. As a school for cultivating people, it is not only a garden for learning, a home for life, but also a spiritual paradise. A school without a strong campus culture means no soul. Our spiritual pillar should not only be written on the wall, but also be internalized into the thoughts and actions of all teachers and students. In terms of building spiritual pillars of teachers and students, some of our schools have not done enough, and their understanding of school cultural concepts is still superficial, which has not been completely internalized in the minds of every teacher and student and has not really become the conscious action of every teacher and student. In this regard, we should learn from the experience of Haier Group in building Haier culture. Explain the school motto, school spirit, teaching style and study style in an all-round way, and print it into a manual as an important content of the school-based curriculum. In the process of campus culture construction, we should pay attention to the combination of surface material culture, middle-level system and behavior culture with core values and spiritual culture.

When talking about his role in Haier, Zhang Ruimin said, "I am a designer and a pastor of Haier. Designers guide Haier's organizational structure to adapt to the development of the enterprise, and priests refer to preaching constantly to let employees accept Haier culture and combine the embodiment of employees' own values with the realization of enterprise goals. "Zhang Ruimin's point of view is of great significance to school administrators.

Second, strive to build a learning school.

Welch, a management guru and CEO of General Electric Company, pointed out that untrained employees are liabilities and trained employees are assets. Well-known enterprises attach great importance to the cultivation of talents. As a talent training base, a school should first become a paradise for learning. Doing a good job in the study and training of teachers has become a top priority for school administrators and education administrative departments. Training young teachers and accelerating their growth is one of the effective ways to solve the shortage of backbone teachers. Some schools can't keep up with the training, and the initial teaching effect of new teachers is often poor. This impression makes students and parents have a strong distrust of young teachers. The impact of this crisis of trust on the classroom teaching of young teachers in the future is immeasurable. Therefore, schools must compile a training manual for young teachers according to their own conditions, which includes two parts: values training and teaching skills training. Values training includes teachers' professional ethics training, school motto, school spirit, teaching style and study style training. The training of teaching skills is based on the regulations of school teaching work and focuses on the regular training of teaching, so that every young teacher can understand how to be a qualified teacher as soon as he takes part in the work. Of course, we should also pair up new teachers with key teachers and learn from their teachers.

For old teachers with rich teaching experience, we should also strengthen training and learning. At present, a new round of high school curriculum reform has begun. Old teachers will encounter unprecedented new problems and face new challenges, in a sense. The old teacher and the new teacher stand on the same starting line. Even compared with the new teacher, there are still disadvantages. Because some original ideas and teaching methods will affect the implementation of the new curriculum reform. Therefore, backbone teachers and old teachers also need to update their teaching concepts, update their knowledge systems and strengthen their study. In the process of teacher training, we should not only invite relevant experts and teaching and research staff of the teaching and research section to come to the school for training, but also pay attention to giving full play to the radiation-driven role of outstanding teachers in our school and do a good job in school-based training.

Third, the candidate should be "horse racing" rather than "horse racing"

Welch talked about four E's and 1 P's when he talked about leadership, that is, there is vigorous energy; Can inspire others to achieve the same goal; Have a sharp edge and be able to resolutely answer and deal with right and wrong questions; Be able to persistently implement (execute) and realize their commitments; These management ideas have great reference value for us to choose teaching managers.

The level of running a school depends largely on the level of management, which mainly depends on the quality of managers. From the management point of view, about 10% of managers are responsible for more than 80%. The continuous expansion of the school scale puts forward higher requirements for the quality of cadres. On the issue of selecting and employing people, people have always advocated "Bo Le Xiang Ma", and leaders, especially the main leaders, often consciously or unconsciously use their own preferences and eyes to select and employ people. The disadvantage is that the focus of employees' work is not the efficiency and quality of work, but whether the leaders are satisfied. This mechanism is not conducive to talents to stand out. Schools should adopt the method of "horse racing" instead of "horse racing" in the selection of cadres and grade leaders, lesson preparation leaders and class teachers, and solve the problem of selecting managers from the mechanism, that is, we must adhere to three principles: fair competition and meritocracy; The post is suitable for its ability, and people do their best; Rational flow and dynamic management. On the issue of employing people, we should look at work rather than contribution, and see what it has done to improve the teaching quality of the school, what contribution it has made to the construction and development of the school and what efforts it has made to improve the management level of the school. Building a platform for fair competition and giving full play to the greatest potential of every faculty member is the key to the development and management of human resources in schools. In any era, it is not money, material and status that can meet people's deepest and most essential needs, but the discovery and realization of self-worth. A teacher once said: I don't want to be a tearful "red candle". Let me be the sun. While illuminating others, you also make yourself brilliant. This is the true embodiment of modern teachers' pursuit of self-worth. When the teaching staff link the realization of their own value with the improvement of the quality of school education and teaching, they can mobilize the enthusiasm of the teaching staff to the maximum extent. As a school leader, you don't have to know the shortcomings of your subordinates, but you can't help but know their advantages. We should be able to tolerate people's shortcomings and make use of their advantages.

Fourth, implement the idea of quality management. Improve the level of school management

There is a picture in the American General Electric Company: a lion and a deer. The lion said: although I am strong, if I don't try to catch food today, I will be like a deer; The deer said: the lion is my greatest danger. If I don't run hard today, it will eat me. Painting tells us that no matter how strong or weak you are, you should work hard. Haier Group's competitive philosophy is: always trembling, always treading on thin ice.

Compared with advanced enterprises, the management of our school is still relatively extensive, far from meeting the requirements of scientific management. Where is the breakthrough to narrow the gap and improve the level of education and teaching? Management! Schools should impart the concept of total quality management to all faculty and staff. TQM has several important viewpoints ―― quality consciousness, service consciousness, crisis consciousness and brand consciousness. Quality consciousness: quality is the lifeline of the school, and the improvement of quality is the responsibility of every faculty member. The pursuit of continuous improvement of quality is a never-ending journey. Service consciousness: students are not only our educational objects, but also our service objects. Only by solving this problem can we fundamentally solve the problems of poor service attitude and low service efficiency of functional departments such as corporal punishment and disguised corporal punishment, which affect the teaching quality. Crisis consciousness: In the face of increasingly fierce competition, only by making every faculty member have a strong sense of crisis can we face the new situation of personnel system reform and effectively promote education and teaching.

The daily management of a school is a trivial basic management affair, so it is often ignored. In fact, the most basic is the most important. Zhang Ruimin often says to employees: What's not simple? It's not easy to do simple things well every day. What do you mean it's not easy? It is recognized that it is not easy to do one thing, and it is not easy to do it seriously. The management experience of well-known enterprises has a lot of enlightenment to school management. We should be good at discovering and learning from it.

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