Concept description of BMW brand

Corporate vision: In the vast space and time, we will satisfy our customers' greatest wishes with the latest technology and the most advanced ideas? .

Corporate mission: the leader of the automobile industry.

Brand values: high technology, high enjoyment? .

Second, the brand core value?

Efficient kinetic energy, that is, more driving pleasure and less exhaust emissions? .

Third, brand personality? Outstanding ability, wisdom, success, technology and influence? .

Fourth, brand.

BMW BMW, B stands for business, M stands for money, and W stands for women. These three things are symbols of successful men.

5. Brand slogan and music?

Slogan: the joy of BMW

Introduction to intransitive verbs

BMW is a multinational luxury car and motorcycle manufacturer in Germany, headquartered in Munich, Bavaria, Germany, and one of the three luxury brands in Germany. BMW was founded in 19 16, and its headquarters is in Munich, Germany. BMW's automobile series include 1, 2, 3, 4, 5, 6, 7, I, X and Z, and the M series (BMW's official high-performance refitting department) improved on the basis of each series. BMW's blue and white logo symbolizes the rotating propeller. In the past 80 years, BMW has developed from an initial aircraft engine factory to a luxury car-based enterprise group, producing world-famous aircraft engines, off-road vehicles and motorcycles, ranking among the top car companies in the world. BMW is also translated as "Bayer". Ivan Koh, president of BMW (China) Automobile Trading Co., Ltd., retired. In March of 20 16, BMW announced the recall of imported MINI series cars produced from June of 20 12 to June of 20 15, involving 6 109 cars in Chinese mainland.