Experiences of the Marketing Director of Electronic Sandbox Simulation

There is a sea in everyone’s heart. If you don’t set sail in sales, no one will help you set sail. If you have no work experience for a long time, it will be a dead sea. Let me share with you some 5 experiences of the latest electronic sand table simulation marketing director. Hope it helps everyone.

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#Electronic Sandbox Simulation Marketing Director’s Experience Selection 1#

Through two days of sales work, I will make a personal summary of my own strengths and weaknesses, as well as my understanding and mastery of sales work.

First of all, I will have a new understanding of sales work. People's understanding is not just as simple as talking. When promoting products, you need to highlight the features of the product and capture the uniqueness of the product in order to attract attention. Some of the people visited in the past two days believed that. When the price is too expensive, explain what services are included in the price, and there will be no additional charges. After explaining it, some people will feel that the price is fair, and they will be more interested. Some people will be more skeptical, so they will continue. Explain it to him in detail.

Then, as for the target audience, generally speaking, most of the interested people are young people, and there are also slightly older men, based on this sport. It is more exciting and will attract the love of these people. Therefore, when you meet this kind of people, you will often introduce it to them to arouse their curiosity, and then further ask if it is convenient to stay. Name and contact information in preparation for future return visits, but some people are not very willing to leave personal information.

Finally, I would like to summarize my personal work situation and outstanding points. I can grasp it quickly, but during the interview, I don’t know much about more detailed things and need to improve. Also, I don’t know what to say to persuade the other party when they don’t want to leave personal information. .

In general, I have gained a lot in these two days. I have learned a lot, and I am more open to communicating with others. I am also gradually improving my shortcomings and striving to do a better job. Okay.

# Electronic Sandbox Simulation Marketing Director’s Experience Selection 2#

It has been almost x months since I joined this big family. During this time with all my family members, I found that I have worked hard and made a lot of progress. In this team, I have learned a lot of things that I have never experienced before. It is not only work here, but more importantly, this big family has given me a place to learn and exercise. The opportunity provided me with a happy stage for me to perform. From this period of time, I found that it became easier and easier for me to communicate with customers, and the time became longer and longer, and the issues I considered became more and more comprehensive. I think this is experience. I would like to sincerely thank the family members of __ for their care and help. The specific work situation of this month is summarized as follows:

Here, I deeply understand _ _This team, from the boss to colleagues, has a down-to-earth and serious work attitude, and they all meet every day's challenges with a positive attitude. It is this moment that reminds me to do a good job every day. In fact, the general direction and purpose of every company's systems and regulations are the same, but there are slight differences in details. Therefore, I naturally quickly adapted to the company's working environment and work processes, and tried my best to cooperate with everyone's work. Although there were some inappropriate things, with everyone's help, I actively corrected them and avoided making them again. Therefore, I integrated into the big family of XX and did my job seriously. I like it here very much, and I am willing to use it as a platform to train myself, develop together with the company, treat work as a career, and make my own contribution. In fact, no matter where we are or which company we are in, we must be full of enthusiasm, serious attitude, sincere behavior, and actively integrate into the work. This is also the basic principle of being an employee. Team spirit is a virtue advocated by every company. I believe that if a company wants to develop, mutual cooperation and coordination are very important. Without the cooperation of various departments and colleagues, the company's work progress will inevitably be hindered, work efficiency will be greatly reduced, and the company's efficiency will naturally be damaged, which is not beneficial to the company or individuals.

In the past few months, I have become more aware of how important it is to have attentiveness, concentration, care, and patience at the same time when working.

For example, every time I receive a call from a customer, I have to listen carefully to the needs of any customer, concentrate on recommending our products that best suit the customer's needs, and carefully explain to customers how to use the product and how to use it. Attention, patiently follow up and maintain all customers.

At work, I deeply feel the urgency of strengthening learning and improving my own quality. The first is to learn from our materials and insist on squeezing out time to read product knowledge every day to become more professional. The second is to learn from our colleagues. We must always maintain a modest and prudent attitude and an open mind to ask for advice at work, and learn from their hard-working, truth-seeking and pragmatic work style and problem-solving methods. The third is to learn from practice, apply the knowledge learned to actual work, and check your own shortcomings in practice to better improve yourself.

To do a good job, I think the most important thing is to have a sense of responsibility. Once you have a responsibility, you will work hard to complete it and complete it well. This is the only way to love your work. , work will like you. Don't be discouraged if you fail, learn from your failures and strive for success next time. No matter what, you must always maintain a positive and optimistic attitude in work and life, so that you can work better and live better. More exciting.

# Electronic Sandbox Simulation Marketing Director’s Experience Selection 3#

If you want to do a good job in clothing sales, the key is goods management. The following is a summary of my clothing sales work. Please correct me. , communicate more.

Let’s talk about sales first. Since the market share of the brand I serve is not strong, during the sales process, I must strive to capture the market share of competing brands at the same level and do my best to be demanding.

Taking the Sports 100 store of our Xidan __ store as the analysis object, the entire mall is mainly selling sports shoes, and the customer flow of the entire mall is mainly sports young people. With the Olympic Games held in Beijing in 2008 , as well as the vigilance and reuse of SARS and bird flu on people, people's consumption of sports is bound to develop vigorously.

When I distribute the goods, I need to fully match them, such as a combination of sneakers + jeans + casual sports tops.

As for the brands around me, the competitive brands I have established are jeans jive and casual tops bossini.

The reason why we choose them as our main competitive brands instead of Levi’s and Lee is because I think competitive brands are brands that we can surpass or be surpassed in a strategic development process.

In the process of competition, we should do our best to restrain the development of competing brands within the acceptable profit range. In the process of competition, we mainly use concept wars and price wars.

However, we must use tactics flexibly, and we must not beat the odds with eggs. We must avoid the real and avoid the weak. For example, when we launch a pair of jeans during jive display, I will compete with you with jeans with strong price and style advantages. What can I overcome? If the opponent's competitive advantage is too strong,

my profits do not allow me to act blindly, then I will attack from his weak point. However, during the battle between the two parties, Pay attention to the market share of other brands to prevent others from taking advantage of others. During the sales process, the inventory ratio and display of goods must be consistent with the sales ratio of the entire warehouse, but it is still necessary to fully grasp a The issue of momentum, for example, if my sales share of men's T-shirts accounts for 40%.

The sales share of women's T-shirts only accounts for 20%, so I must not adjust my inventory to 40% of men's T-shirts and 20% of women's T-shirts because if I adjust like this, the momentum of my women's clothing will be If it weakens, its sales trajectory will inevitably push towards 50% and 10%. If once my women's T-shirts lose their momentum, the sales of my entire warehouse will inevitably drop significantly, because the integrity of the brand is extremely important, or richness. , in terms of product display, I think the entrance to the goods yard must be open and easy to enter.

Because the determining factors of the entire sales are nothing more than customer flow and the time customers spend in the store.

Store managers must know what are the best-selling models in their store and what are the most expensive shelves. At different stages of store development, the display ideas adopted are also different. If you are looking for In the survival stage, the best-selling models should be displayed on the shelves where the most money is spent. If it is the stage of striving for a well-off life, different combinations of best-selling and slow-selling models should be used to achieve a scene of blooming in all directions.

In addition, the most popular display idea at this stage is the matching of colors. However, in the process of matching colors, we must pay attention to the overall layout, as well as the display of the smallest display cells, and then to The layout of the entire combination.

When displaying, be sure to make full use of the combination of green leaves and red flowers. If the colors are simply repeated and combined without the finishing touch, the entire layout will be awkward and without focus.

In terms of store posters, the theme culture of the brand must be highlighted. The design comes from life and feeds back to life. In terms of conceptual marketing, we must tell customers on what occasion our clothes are worn, so as to Find a resonance with your customer’s attitude towards life.

When collecting sales data, each store must be treated separately, with one data for each store, and a summary of sales work done so that the most accurate feedback can be given to design and production.

Setbacks encountered in the sales process must be made up for in the next season's plan.

For example, this week, the sales of men's T-shirts only have a 10% market share. We need to consider why it is 10% and how much it can increase in the next season's sales process, 15% or something else? This inference Must have a basis and strategic vision.

# Electronic Sandbox Simulation Marketing Director’s Experience Selection 4#

This time I lived in the time from _____x year __ month __ to ______x year x month x day, ***x days of activity time, total sales ________ yuan, month-on-month growth rate __, excluding the natural growth of __ during the festival, the actual growth rate also reached 28, exceeding the expected growth target of the first 5 activities, mobile phone sales Employee work summary.

The event schedule closely follows the New Year’s Day holiday. Also between the 30th and the 1st, the average turnover for three consecutive days was __xx yuan, and this pattern continued until January 2 day.

The preliminary publicity expenses for this event include the full back cover of "__ Magazine" on December 28th, which costs __xx yuan, and the display panels and

Judging from the distribution of gifts, the single-year consumption has increased, but the consumption is concentrated.

The number of gifts distributed is 30 less than the actual estimated number.

41 China Unicom mobile phone experience cards were sold during the 9-day event. Judging from the cooperation activities with China Unicom, this new marketing model has brought some new ideas to consumers, especially China Unicom's hanging of "China Unicom Red Mansion Department Store Powerful Joint Shopping to Give You a Mobile Phone Experience Card" and 500 printed copies of the promotion in each business hall The single page, "Colorful Festival Red Mansion Department Store, China Unicom and China Unicom join forces to purchase Unicom Experience Card" not only promotes our activities, but at the same time, the "powerful alliance" also makes consumers feel the benefits.

Judging from the above situation

1. Media selection:

There are deficiencies in the selection of media platforms for this event. The advertising was launched on the 28th and the advertising on the 29th. (Saturday) sales dropped by 17.6% compared to last Saturday. Sales should show a growth trend before New Year's Day, especially driven by promotional activities. The sales growth should be more obvious. The work summary "Mobile Phone Salesperson Work Summary" is from Judging from the data, our media selection has a narrow scope of propaganda and deviation from the target group.

Our main focus is fashion and leisure slogans, targeting fashionable women and young groups. In terms of media selection, we should also choose platforms with high visibility in the media. Suitable for shopping malls and target groups.

2. Lack of planning:

Promotional activities are organized and implemented under the pressure of time. Although it has a certain market foundation, there is no guarantee for individual activities or the overall development direction and annual planning of the enterprise. There is a large deviation. A single event may not be able to do anything for the company's brand accumulation, but may seriously affect the pace of brand accumulation. For example, the prizes for this event were based on the sales records of best-selling brands. However, several best-selling brands did not participate in this event, which not only affected the intensity of the event, but also affected the cohesion of the mall.

3. There is poor coordination between the for-profit department and the non-profit department:

The promotion activities of the special offices on each floor cannot be regularly fed back to the planning department and special offices that publicize this information to the outside. The promotional information has become a domestic sales document and cannot play the role of increasing brand customers. The purpose of small profits but quick turnover has become a wishful thinking.

The planning department lost the support of this information. When formulating the activity plan, it could not combine shopping mall activities with special hall activities. Not only was it independent, it even made the activities isolated. When the sales department negotiated with agents or manufacturers about the proportion of activity responsibilities, Lose ground.

4. Poor activity execution:

No matter how big or small an activity is, "planning accounts for three, planning accounts for seven", which shows the importance of activity implementation. No matter how good the strategy is, there is no When people implement it, they are still waiting for nothing. Employees do not have enough knowledge about promotional activities, lack service enthusiasm, and lack skills and energy in promoting promotional activities. In the minds of employees, there is no concept that "activities require a large amount of capital and manpower investment to significantly increase turnover." In addition, there is no radical plan in the sales process, and the sales tasks are not broken down into "general management and general sales", which also limits the growth of sales.

5. Inadequate forward-looking and fashionable performance:

Members of the planning department should often go out to understand the latest market information, organize information well, and learn more about cutting-edge fashion information .

# Electronic Sandbox Simulation Marketing Director’s Experience Selection Chapter 5#

Time flies, and the sun and the moon fly by. As the New Year's bell approaches, we bid farewell to the tense and busy 20__ year, and usher in the bright and brilliant 20__ year, leaping forward, full of hope and passion with enthusiasm and expectation.

In the blink of an eye, it has been almost a quarter since I came to Dabon Furniture Company. Looking back on the work I have done in the past three months, I have several feelings in my heart. In the past three months, first of all I want to mention two people, Mr. Pang and Manager Geng. First of all, thank you to Mr. Pang for giving us such a development platform and careful training; thank you to Manager Geng for his encouragement and supervision in work. Under the leadership of the two leaders, our team learned a lot of business negotiation knowledge and skills, and successfully took the first step for the next step of the company's business development. Secondly, I would like to thank this business team and my colleagues for their mutual encouragement and cooperation in work. All of them have something worth learning from. I learned a lot of knowledge from them and made myself more mature. In the past three months, I have been constantly adapting to the company's business model. I am deeply honored and proud to be a business salesperson of Dabon Furniture Company. I also realized more that a salesperson's knowledge, social skills and business negotiation skills determine the salesperson's sales ability.

To this end, by consulting more product manuals, furniture information, related books and participating in company meeting training, I have improved my knowledge level in the furniture sales industry and realized that I existing shortcomings and strengths. I would like to talk about three aspects below:

1. In terms of furniture professional knowledge:

1) Product knowledge: strengthen familiarity with the production process, material characteristics and specifications of office furniture products Model (including fabrics and products, etc.) production cycle and delivery time. Understand the usage, maintenance and repair knowledge of products; Understand the relevant situation of competitive products in this industry;

2) Company knowledge: In-depth understanding of the cooperation background, product production capabilities, and product production capabilities of our company and other furniture manufacturers. Production technology level, equipment status and service methods, development prospects, etc.

3) Customer needs: Understand the consumer psychology, consumption level, and basic requirements for production products of furniture buyers (including potential customers).

4) Market knowledge: Understand the trends and changes in the furniture market, customer purchasing power, and conduct market analysis in different regions.

5) Professional knowledge: Learn more about other aspects of craftsmanship and technology knowledge related to furniture, so that you can better communicate with different customers in terms of knowledge and business scope, and understand different decorative designs. The company’s shift in design thinking in the new year for better collaboration.

6) In terms of service knowledge: Understand the basic etiquette of reception and reception (pay attention to the taboos of foreign guests and social knowledge related to ethnicity, religion, etc.) Handle documents carefully, conscientiously, and quickly; use body language effectively ( Conveying information (including gestures, language, actions, etc.) is an effective way to gain trust.

2. Personal sales accomplishment:

1) Inner thoughts at work.

Under the leadership of two leaders, Mr. Pang and Geng Le, a series of basic quality training and back-up support were carried out to strengthen self-understanding, self-analysis, customer analysis, order signing skills, etc., so that I can recognize and face the challenges in future sales. A more comprehensive preparation has been made for cultivating different negotiation skills for different clients. I will definitely think of you when I get a high salary, and I will definitely thank you with actions. It’s all you who have given me opportunities and a platform for development. It is precisely because I have learned a lot of sales skills and improved my negotiation skills from you. With these early experiences as a foundation, I believe that I will be able to work in the future. Grow independently in your position more smoothly. During the work process, the careful training and words and deeds of the two leaders have made me grow a lot. Thank you for your help at work. These are the accumulation of my knowledge wealth.

2) Adjustment of professional mentality. A salesperson's day should start when he opens his eyes in the morning. Every morning I wake up from the cheerful and aggressive alarm sound I set, and then face the day's work with an energetic and happy attitude. If I don’t have as much experience as others, then I will compete with others for integrity; if I don’t have as many orders as others, then I will compete with others for service.

3) Development of key customers. I want to say something here: I have classified my customers; if there are customers such as AB, I will treat customers of category B as category A. In this way, we will have one more category A than others, and one more category A will be more. An opportunity. Visits: visit customers at least three times a week. I believe that targeting customers is the same as setting goals. First of all, we must concentrate on being a customer. Only in this way can we achieve results. After the key customers recognize it, I will then transfer my energy to the second key customer.

4) Cultivation of signing skills. "How to get customers → Track customers → Business negotiations → Plan design → Successful signing → After-sales installation → After-sales maintenance → Interpersonal maintenance" and other processes. Although I have been with the company for three months, I regret that I have not signed the contract. One order. It is necessary to strengthen the understanding of such a process.

5) Shortcomings in one’s own work. The business experience is not rich enough, and the salesperson's resilience and business skills need to be broken through. I hope to improve my shortcomings as soon as possible, give full play to my advantages, and lay a better foundation for my future sales business and development, and improve my self-confidence. Heart and business sales skills. I want to continue to practice and summarize in my future work, and actively learn and ask old salespeople for business knowledge to improve my sales skills as soon as possible.

3. Business development:

In the process of company development, I believe that in order to become a qualified salesperson, you must first adjust your own ideas and unify your thoughts and ideas with the company. Only by setting goals and clarifying the company's development direction can we fully integrate into the company's development and carry out work in a more orderly manner.

First, from a conceptual point of view: I should maintain the same business ideas and concepts as the company, unify the goals and understanding with the company's senior management, and assist the company in promoting the construction of corporate culture.

Second, business: Understand the customer’s information, hobbies, family situation, etc., explore customer needs, cater to their interests, maintain good customer relationships, keep abreast of information, and strive to achieve better results in the fourth quarter than in the third quarter. Double it quarterly.

Third, consciousness: Whether in furniture sales or furniture product production work knowledge learning, abandon selfish, strong, lazy temperament, use a positive attitude, learn the strengths of others, learn to be humble, Learn to get along more harmoniously with superiors, friends, and colleagues; finally, I hope that Beijing Dabang Furniture Company will go further and further, and have good luck in the Year of the Tiger!

I know that the business and sales industry is a "hardship first, Enjoy the work behind. I know very well that business personnel are the blood of the company, and a good business team is the soul of the company's development. It is a noble and sacred profession. I dare to challenge such a profession as sales business and dare to take on the responsibility of a new company. I feel honored to build a better tomorrow and the spirit of continuous development and integration, and I am even more proud of the spirit of not being afraid of hardship and tiredness. In the past three months, I have strived to come to work every day, try to avoid being late and leaving early, persist in working despite illness, strive to improve my ideological understanding, actively participate in the construction of the business department, and expand more collaborators. I hope to make preparations for better development of the furniture sales business next year.

Looking back on 20__, in the three months since I started working, I have not received any results or signed any documents, which makes me feel very regretful. I'm very sorry for my leadership's expectations of me. Thank you for your tolerance and encouragement.

Looking forward to 20__, I hope that everything will get better in the new year. I hope that I can create more achievements in this team and make the company develop more smoothly and brilliantly!

In the future work , I will redouble my efforts to establish more long-term business partners and make more contributions to the company's business development! In handling daily work and affairs, I will take the company's interests as the starting point, obey the company's leadership arrangements, and Work hard to build a better company tomorrow. I believe, I firmly believe that I can do more and better in the new year! I hope everyone will encourage each other and work hard together!

The above summary is also a testimonial. Please ask the leaders for advice if there is anything wrong. , thank you, leader!

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