Joke Collection Website - Bulletin headlines - Commodity New Year Festival Event Planning Plan

Commodity New Year Festival Event Planning Plan

In order to ensure that activities can be carried out without errors, it is often necessary to prepare an activity plan in advance. An activity plan refers to a written plan for a certain activity, specific action implementation details, steps, etc. So what issues need to be paid attention to when formulating an activity plan? The following is a planning plan for the New Year’s Product Festival that I have put together for you. It is for reference only. I hope it can help you. Commodity New Year Festival Event Planning Plan 1

1. Company Profile

The company takes "walking with green and being nature-oriented" as its corporate purpose and calls on the people to love nature and protect nature. Nature.

Our company mainly produces green products (including green food, green daily necessities, and other green series products). It was founded in January 2000. Once the products were launched, they were well received by the general public. Now, our company We have established our own brand and our products sell well all over the country.

2. Company goals

1. Financial goals this year (20xx), strive to achieve sales revenue of 100 million yuan and profit double that of the previous year (reaching 30 million yuan).

2. Marketing target market coverage has expanded to the international market and strives to build an international brand.

3. Marketing strategy

1. Target market of middle- and high-income families.

2. The products are positioned with the best quality and variety, and the outer packaging adopts the 4R strategy of international green packaging.

3. The price is slightly higher than similar traditional products.

4. Sales channels focus on large shopping malls with high consumption levels in big cities, and establish the company's own sales channels, focusing on "green".

5. The male to female ratio for sales staff recruitment is 2:1. We will establish our own training center to train sales staff and adopt a national account management system.

6. Service Establish first-class service level, standardize service process and network.

7. In the early stage of advertising, carry out a large-scale, high-intensity, multi-faceted, and networked advertising campaign. Highlight the characteristics of the product, highlight the image of the company, and take into account certain medical and environmental protection knowledge.

8. Promotion: Carry out product promotion online, offer price discounts during holidays, and use methods to assess sales staff's sales performance to encourage sales staff to promote vigorously.

9. Research, develop and develop green resources, focusing on the development of pollution-free and maintenance-oriented products.

10. Marketing research investigates consumers’ selection process for such products and product improvement plans.

IV. Internet Marketing Strategy

After careful planning, the company registered two international top-level domain names for the first time, and established the China "Walking with Green" website to comprehensively introduce the company on the website. Sales product business and service content, introducing various products in detail. Then gradually registered in famous search engines such as Sohu and Yahoo, and mainly used online advertising, supplemented by newspaper, TV, radio and print advertising to expand its influence across the country, combined with online communications, to increase the friendship of comprehensive websites across the country connect.

5. Customer service of online marketing

Provide satisfactory customer service through the implementation of interactive marketing strategies. The main tools include email, electronic forums, FAQs, etc.

6. Management:

(1) Implementation of online marketing strategy:

After formulating a good development strategy, there needs to be feasible advancement To ensure the implementation of the plan, we can follow the following steps:

1. Determine the responsible departments, personnel, functions and marketing budget:

Internet marketing is a marketing work, generally carried out by the marketing department Responsible, working under the leadership of the Deputy General Manager of Marketing. Generally, a special department or working group should be set up, with members composed of network marketers and network technicians. Even if the work is streamlined in the early stage, a dedicated person should be responsible for the investigation, planning, coordination, and organization in the early stage of the work. The tasks are heavy and it is difficult to work part-time. Ensure work is completed.

2. The responsibilities of full-time Internet marketers should include:

(1) Integrate the opinions of various departments of the company, formulate website construction plans, and lead the implementation of website construction.

(2) Daily maintenance, supervision and management of the website.

(3) Formulation and implementation of website promotion plan.

(4) Online feedback information management.

(5) Independently carry out online marketing activities.

(6) Provide online marketing support to other departments of the company.

(7) Collection and management of online information resources, providing guidance on the application of the company’s network resources.

3. We will ensure the greatest possible savings in terms of online marketing expenses, but we still need to estimate the possible investment. Our marketing budget mainly comes from:

( 1) Staff wages

(2) Hardware costs: such as computer purchase

(3) Software costs: such as space rental, web page production, web program development, and database development

(4) Others: such as Internet access fees, online advertising fees, etc.

(2) Comprehensive opinions from various departments to build a website interactive platform

The company website is the main tool for online marketing The quality of the carrier directly affects the level of online marketing. At the same time, the website is not only for marketing functions, but also includes functions such as corporate image display, customer service, company management and cultural construction, cooperative enterprise communication, etc., which can only be achieved when a wide range of companies are integrated Only with the input of opinions from all parties can a website platform that meets the requirements be gradually established.

When building a website, you should pay attention to the following functions:

(1) Rich information: Too little information is a common problem of current company websites;

(2) ) Appropriate unity of beauty and practicality: focus on practicality, taking into account visual effects;

(3) Powerful functions: Only with corresponding functions can the requirements of various departments of the company be met.

(4) Website humanization: starting from the customer's perspective rather than focusing on the company

(5) Interactive function: striving to increase visitor participation opportunities and achieve online interaction.

(3) Formulate and implement a website promotion plan

Once you have a good website platform, you should then implement website promotion. The process of website promotion is also the process of brand and product promotion.

1. Factors that should be considered when formulating a website promotion plan are:

(1) The scope of potential users of our company’s products;

(2) Clearly distinguish the scope of this product What are the characteristics of the end users of the company's products, purchasing decision-makers and purchasing influencers, and what are their Internet habits?

(3) Who should we mainly promote to;

(4) How can we promote to them with better effect;

(5) Whether we need to use traditional media and how to use it;

(6) Our competitors’ promotion methods How;

(7) How to keep publicity costs low.

The above marketing plan is for reference only. You can conduct market analysis and carry out marketing promotion activities based on the actual situation in the store! Commodity New Year Festival Event Planning Plan 2

1. Activity Background

The exhibition economy brings direct or indirect economic and social benefits by holding various forms of exhibitions and sales. An economic phenomenon and economic behavior. Trade fairs establish a docking platform for merchants and consumers, which is conducive to face-to-face communication between enterprises and consumers, promotes the promotion of brands and products, and ultimately drives product sales growth.

The annual Spring Festival is quietly approaching, and the huge market demand for New Year’s goods is gradually forming. This is the time for merchants to show their ambitions. The New Year’s goods market has become a battleground for merchants. Tongan Food The food enterprises affiliated to the association cover industries such as meat products, soy products, grains and oils, pastries, and preserves. These products happen to be the "main" products in the New Year's market. Therefore, the Tong'an Food Association takes the lead in organizing the New Year's goods exhibition, which is conducive to the formation of clusters in the New Year's market. For enterprises, it can save a lot of publicity and organizational costs; for consumers, it can provide greater discounts and convenience for New Year purchases. It is a win-win and mutually beneficial model that can create more Social benefits and economic benefits.

In accordance with the relevant requirements of the central government on expanding domestic demand and the Ministry of Commerce's "Guiding Opinions on Doing a Good Job in Expanding Consumption", in order to open up the festival market, prosper the Spring Festival supply, and expand domestic demand, Tong'an Food Association specially planned this event New Year goods fair.

2. Purpose of the event

To establish a purchase and sales docking platform for food companies and consumers, to enhance consumers’ understanding and attention to local food companies; to reverse the unprofitable situation of New Year goods exhibitions, Achieve a virtuous cycle of trade fairs. By integrating food companies under the association to hold New Year goods exhibitions and sales, it will not only help expand the company's popularity, but also bring convenience and benefits to consumers when purchasing New Year goods, achieving a "four-win" for the government, the association, enterprises and consumers.

3. Activity positioning

A display and overall marketing promotion activity for Xiamen’s local brand new year products, guided by the government, participated by enterprises, and promoted by the media.

IV. Event Time and Location

1. One event on January 29, 30, and 31, 20xx (Location: Xiamen People’s Hall)

2. One session on February 5, 6, and 7, 20xx (location: Tong'an Gymnasium)

5. Activity theme

Theme: Tong'an District's first famous and high-quality food New Year's Products Exhibition and Sales Festival

6. Organizational Structure

Sponsor: Tongan District Government

Sponsor: Tongan District Food Association, Xiamen Daily

Exhibitor: Yinxiang Group, Wellcome, Haoniandong Rice Industry, Huang Zehe, Xiangyangfang, Zhongsheng, Yingwan, etc.

Support media: "Xiamen Daily", "Xiamen Evening News", "Xiamen Business News" , "Xiamen TV Station", "Tongan TV Station"

Planning and execution agency: Xiamen Dajie Marketing Planning Co., Ltd.

Planner: Wu Chenglong

7. Activities Publicity

Event publicity should give full play to the role of newspaper media. The publicity of the entire event should be led by newspaper publicity. For example, newspaper reports and DM sheets should be used to warm up and inform the event before the event; invitations should be made during the event. Newspapers and media went to the scene for interviews; in the later stage of the event, timely follow-up reports were added, such as selecting the "Best Xiamen Souvenir" in newspapers, which was not only an encouragement to the exhibitors, but also a publicity for the event itself.

(1) Pre-event period

1. Newspaper reports: Before the event, newspaper reports should be used to warm up the event and remind the public that a New Year’s goods fair will be held;

2. Include a DM slip: The day before the event, insert a DM slip in the newspaper in the radiation area of ??the event. The DM slip introduces the exhibiting companies and products, and attaches a product promotion schedule; at the same time, there is a pair of coupons on the DM slip that can be used for drawings. , during the event, consumers can redeem a box of cereal grains on site with DM orders (500 boxes per day, while stocks last);

3. Online promotion: on Xiaoyu Forum, Yutan, Strait Forums and other forums for publicity, and at the same time, trade fair information is announced on various enterprise portals;

(2) During the event

1. Chartered transportation to towns outside the island: During the event, two A bus with large promotional banners hung on the body and equipped with publicity broadcasts. It is responsible for promoting around the event and picking up consumers. It can also help consumers deliver goods;

2. Broadcast notification Taxi to the site: The event site may be very popular at that time. You can notify the operator through radio broadcasts to pick up and drop off consumers at the exhibition site, which will help to accumulate popularity and also alleviate the transportation problem;

　3. Distribute DM orders in the radiation area: Arrange 5 leaflet distributors, wearing red ribbons with the words "'Tong'an Food Association's First New Year Goods Touring Exhibition and Sales Festival", divided into 5 routes, and distribute them to intersections with heavy traffic or communities around the event venue DM orders, while issuing DM orders, briefly introduce the venue and format of the event to consumers, and guide people to the event site; (the distributed DM orders are the same as the enclosed DM orders, and can be exchanged for grains and grains and participate in on-site lottery draws)

4. On-site decoration: Use festive decoration to show the atmosphere of the upcoming Spring Festival and stimulate consumers' impulse to buy New Year's goods.

5. Broadcast promotion: Use speakers to loudly play event introductions (recorded in advance) and festive music at the event site to attract passing consumers;

(3) Late stage of the event

1. Selection of "The Most Xiamen Souvenirs": Set up the "Best Xiamen Souvenirs" column on the DM list. After consumers understand all the merchants and products on site, they can make award selections on the DM list, such as : What’s your favorite New Year’s gift? What’s the best New Year’s purchase?

2. Only DM orders that have been selected can put the secondary coupon (the selection column is on the secondary coupon) into the lottery box to participate in the on-site lottery. After the exhibition, the organizing committee will count the voting results and select " "The most popular souvenir in Xiamen" was reported and publicized by newspapers, paving the way for the next round of trade fairs.

8. Event format

(1) On-site atmosphere creation

1. DM orders to "rush" the grain power and draw a lottery: During the event, With the DM slip, you can redeem a box of Guli Guli at the event site, 500 boxes per day, while stocks last, and each person can only redeem one box; in addition, you can participate by putting the lottery ticket on the DM slip into the lottery box lottery. One first prize winner will receive a New Year gift pack worth 666 yuan; two second prize winners will receive a New Year gift pack worth 366 yuan; three third prize winners will receive a New Year gift pack worth 166 yuan; lucky prize Several, prizes will be determined separately.

2. Set up on-site delivery coupon redemption points: During the Spring Festival group buying, many companies will launch delivery coupons in order to facilitate consumers' purchase. Setting up a pick-up coupon redemption point at the event site can bring together these redeemers and increase the popularity of the site. When redeemers shuttle through the site carrying large and small bags, it will stimulate other consumers' impulse to buy;

3. Product display: Each company will have 15 minutes to promote New Year products on stage during each event. Product promotion will be mainly in the form of lectures combined with catwalks, quizzes, and interactions on and off the court.

4. Free trial: Some products are available for free trial. Trial is conducive to building popularity. Consumers will be more likely to purchase after experiencing the product.

5. Stage performances: Singing, dancing, magic, couplet writing, lottery and other performances are performed intermittently on the stage to create a lively atmosphere;

(2) Promotion Format:

1. Discounts (self-made by exhibitors, try to give the greatest discounts, with the standard being no less than the New Year sales promotions of stores on the island)

2. Group buying Discount plus discount: If 5 or more people purchase New Year goods together, they can collectively enjoy a 50% discount on top of the discount!

9. Site Layout

(omitted)

10. Activity Process (On the Day of the Activity)

The night before the activity, activity materials The preparations are complete, the on-site stage, tents, arches, etc. have been set up, the chartered car has been arranged, the sound debugging has been completed, and people have been sent to take care of the site.

Time

Responsible person

Work content