What are the corporate cultures?

question 1: what does corporate culture include? Corporate culture is rich in connotation and covers a wide range, which is embodied in:

[1] corporate logo; For example, trademarks, factory labels, factory flags, factory emblems, etc. are all corporate symbols that realize corporate culture, and they are also carefully designed with obvious differences from other enterprises. It is impossible to be the same as the attacking enterprise.

[2] enterprise environment; Such as internal environment and external environment, macro environment and micro environment, etc., and the specific subdivision includes politics, economy, morality, religion, national education and so on. There are also enterprise ownership, industry management direction, degree of centralization and decentralization, and internal cultural facilities. Different cultural environments have different characteristics.

[3] enterprise system; That is, powerful measures and means to ensure the realization of enterprise goals. But it is also a code of conduct that can condense and stimulate the enthusiasm and consciousness of employees.

[4] values; It is the core of enterprise culture, the value criterion of enterprise business activities and human behavior, and the symbol of enterprise maturity. For example, the values of IBM are "respect for people, lifelong employment and equality for all".

[5] Enterprise spirit; On the basis of values, it reflects the goal and direction of the enterprise and has the consciousness and spirit of promoting. For example, Daqing's Iron Man Spirit and Haier's "Sincerity to Forever" all reflect their entrepreneurial spirit.

An enterprise will never be completely similar to other enterprises in terms of name design, product development and packaging, or quality education of employees. Once there is a simple similarity, it will become the laughing stock of society. Take "smile" as an example. As any enterprise, it emphasizes "smile service" for customers. However, in many cases, the opposite word-for-word attitude has become a guarantee to reassure buyers.

all corporate cultures will have their own design concepts, and they should consider forming their own characteristic culture and conditions, and they can't be completely copied and copied, otherwise they won't form their own corporate characteristics, and they won't be attractive. Therefore, there is no exactly the same corporate culture, just like the trees in the world, and no leaf is the same. I once suspected that the leaves should be the same. In the autumn when the maple leaves were red, I made a special comparison. As a result, the maple leaves that looked the same were actually completely different, which attracted thousands of people to look for specimens. Think again, if all enterprises were opened by the same company and the product packaging was all the same, people would not be really satisfied, so there was no demand.

In the 198s, tawny glass was popular in major hotels in Beijing. As a result, people didn't know who was who, but they didn't know which was the business room when they looked at a piece of coffee from a distance. At that time, the same assimilation of hotels quickly formed a sense of distance with users, which no longer aroused people's interest in them. After failing, people realized that the style must have its own characteristics, so they began to understand the differences. It is recognized that the conceptual design elements of corporate culture should be assimilated in the pace of cultural and economic development in the world, and it is a prerequisite to be recognized by people in the objective environment of application, but in the form of expression, corporate personality must be reflected, so the unique design scheme and rich and colorful content have become another connotation of corporate culture.

question 2: what is corporate culture 1. what is corporate culture?

corporate culture refers to the values that are gradually formed by enterprises in the practice of socialist market economy, which are recognized and observed by all employees and have the characteristics of the enterprise. The sum of business principles, business style, enterprise spirit, moral norms and development goals.

corporate culture is the ideology of enterprises such as cultural concepts, historical traditions, * * * values, moral norms and codes of conduct formed in enterprises. Corporate leaders apply the function of changing culture to enterprises to solve problems in modern enterprise management, and they have corporate culture. Both enterprise management theory and enterprise culture management theory pursue efficiency. However, the former regards people as the object in pursuit of benefits, while the latter consciously applies cultural concepts to enterprises in pursuit of benefits, and regards people with rich creativity as the center of management theory. This guiding ideology is reflected in enterprise management, and people have all kinds of ideas called enterprise culture.

2. What is the socialist corporate culture?

the word corporate culture comes from western capitalist countries. As a socialist country, China should establish a market economic system for reform. Therefore, the corporate culture that China wants to build can only be a socialist corporate culture. It is based on this logic that many monographs on corporate culture published by us are titled as socialist enterprises.

3. How should we know and understand corporate culture?

First of all, we should have a philosophical approach, proceed from the reality of corporate culture in China, conduct in-depth investigation and study, and grasp the essential relationship between various phenomena of corporate culture. According to practical experience, from perceptual knowledge to rational knowledge, make scientific generalization and summary. Secondly, through practice, the essence and general characteristics of corporate culture should be removed from the false, so as to determine the essence of corporate culture. Third, we should realize that corporate culture is not composed of a single factor, and find out the most basic decisive factor of corporate culture and its relationship with other factors. Fourth, we should see that the concept of corporate culture is not static, it is a dynamic process, formed in development and enriched and changed in social and historical development.

4. What are the one-sided understandings of corporate culture?

the term corporate culture is not unfamiliar to many people. People's understanding of corporate culture is also different. Some people think that corporate culture is all kinds of cultural and sports activities in enterprises, such as playing ball, singing and dancing. Some people think that corporate culture is corporate image design, that is, CIS strategy; Some people think that corporate culture means that enterprises set up their own factories and newspapers to provide workers with a cultural garden. Others think that corporate culture means ideological education ...

From the current point of view, these statements are not comprehensive enough. All of the above are just manifestations of corporate culture, or carriers of corporate culture, and cannot be equated with corporate culture. It should be clear that corporate culture is not a combination of enterprise and culture, nor is it a grafting between enterprise and culture, nor is it a fraternity between entrepreneurs and intellectuals.

5. what is the meaning of corporate culture?

the connotation of corporate culture specifically includes the following factors: values, codes of conduct, business management philosophy, business philosophy, enterprise spirit and so on constitute the core content of corporate culture. It is the sum of ideas formed by enterprises for production, operation and management. It is a human-centered enterprise management theory, which emphasizes the soft elements in management and its core meaning is enterprise values.

6. what is the structure of corporate culture?

corporate culture structure refers to the time and space sequence, primary and secondary position and combination mode among various elements in the corporate culture system, and corporate culture structure refers to the proportional relationship and positional relationship of the composition, form, level, content and type of corporate culture. It shows how the elements are linked to form an overall model of corporate culture. That is, the material culture, behavior culture, system culture and spiritual culture of the enterprise.

7. What are the similarities and differences between corporate culture and entrepreneurial spirit?

The similarity is that they all belong to the category of human ideology. The difference is that the corporate culture has other contents besides the concept culture, such as organizational institutionalization and material culture. This means that the connotation of corporate culture is greater than the spirit of enterprise.

8. What are the elements that constitute the corporate culture?

there are five elements that constitute corporate culture: corporate environment, values, heroes, ceremonies and cultural networks.

9. What are the three structural elements of corporate culture?

its three major structural elements, namely, enterprise material and cultural elements, enterprise system and cultural elements, ... > >

question 3: what is the corporate culture of an enterprise? I think it is not only a display of an enterprise's external image, but also a detailed understanding and planning of its own enterprise development. Therefore, I think the corporate culture of an enterprise should include the development course and direction of the enterprise and the internal organizational structure of the enterprise. You should also complete the construction of some corporate culture through the nature of your enterprise's work and market positioning. For example, some advantages compared with the same industry and some places that others may not do well can fully make your enterprise stand out. The culture of an enterprise can also be displayed in some organizational activities and group activities of the enterprise. The strength of the team is great, which makes people feel very cordial and warm at first glance, rather than some cold words can replace it. In a word, the role of corporate culture is to strengthen others' belief in choosing you, so that customers can strengthen the trust between you and trust you to handle the business. You can see whether a good enterprise is really good from their corporate culture.

question 4: what are the ways to show corporate culture? Corporate culture is the sum of a company's values, beliefs and behaviors. Its external manifestations are mainly clear values, creeds, heroes, rituals, VI and so on.

it is mainly divided into four levels:

5. Concept level: vision, mission, values, enterprise philosophy, enterprise spirit, business philosophy, management philosophy and other guiding principles that support the business development of enterprises

6. System level: all systems of enterprises must be done around core concepts, especially human resources system

7. Behavior level: high-level and middle-level. And typical management mode and behavior mode

8. Material layer: VI, slogans, brand slogans and other carriers that can show corporate image, brand image and cultural connotation, such as corporate culture handbook, code of conduct manual, etc.

How to "engage" corporate culture?

Actually, corporate culture can't be "created" in a short time. Corporate culture is a comprehensive system, a synthesis of enterprise mechanisms, systems, leadership styles and management modes.

If we want to build corporate culture, we can consider the following methods:

1. Carry out the diagnosis and evaluation of corporate culture, and find out the problems in the current corporate culture

2. Select and commend the deeds of advanced people

3. Promote the corporate culture, such as corporate culture handbook

4. Identify a corporate culture main activity every year. For example, "Innovation Year" and "Safety Year", etc., hold activities once a month

5. Recommend some books related to corporate culture to employees regularly, and discuss and learn < P > Question 5: What aspects does corporate culture include? What basic contents does corporate culture include < P > Corporate culture is usually composed of four levels: corporate concept culture, corporate system culture, corporate behavior culture and corporate material culture.

first, the concept culture of the enterprise

The concept culture of the enterprise is the group consciousness and values used to guide the enterprise to carry out production and business activities. The correct business philosophy can inspire all employees' lofty sense of mission and hard work. Therefore, no matter from which aspect, business philosophy is very important. For enterprises, technical strength, sales strength, financial strength and talents are all important factors, but the most fundamental thing is the correct business philosophy. Only on the basis of correct business philosophy can people, technology and funds really play a role effectively.

ii. corporate institutional culture

corporate institutional culture is an explicit culture composed of corporate legal form, organizational form and management form. It is the backbone and bridge of corporate culture, and can organically combine material culture and concept culture in corporate culture into a whole. Enterprise system culture generally includes enterprise laws and regulations, enterprise management system and enterprise management system.

iii. corporate behavior culture

corporate behavior culture refers to the activity culture generated by employees in production, operation, study and entertainment. It includes cultural phenomena arising from enterprise production and operation, education and publicity, interpersonal activities and recreational and sports activities. It is a dynamic embodiment of enterprise management style, mental outlook and interpersonal relationship, and also a reflection of enterprise values.

iv. Material culture of enterprises

As a subsystem of social culture, corporate culture is characterized by taking material as the carrier, and material culture is its external manifestation. Excellent corporate culture is embodied by product development, service quality, product reputation and material phenomena such as production environment, living environment and cultural facilities.

Question 6: What excellent corporate cultures have I been working on in corporate culture handbook recently? The following is an article I have saved. I think this article has inspired me the most, and I will post it to you. At the same time, I strongly recommend many things in Haier corporate culture handbook for reference, followed by Winter in Huawei and Mengniu Methodology. There are two tendencies in the methods of corporate culture construction: one is naturalism. It is believed that corporate culture and corporate philosophy are naturally formed in the long-term production and operation activities of enterprises, and enterprises can't and shouldn't carry out artificial design; The other is subjectivism. It is believed that corporate culture and corporate philosophy are artificial designs. The former leads to the phenomenon of "inaction" in the construction of corporate culture, which depends on its natural development and lacks clear concept guidance; The latter leads to the "surprise" phenomenon in the construction of corporate culture. Enterprises can design loud ideas and slogans overnight, and they can also print beautiful corporate culture handbook. These two methods have the same result: employees' psychology, corporate culture and ideas are blank. The correct method should be an organic combination of the two. Strictly speaking, the construction process of enterprise culture is the whole process of enterprise production and business activities. In other words, the construction of corporate culture cannot be carried out independently of production and business activities. Any sudden corporate culture construction may make corporate culture independent of production and business activities, and the effect will naturally not be good. However, corporate culture and corporate philosophy need purposeful design and guidance, but also purposeful publicity and training. Through artificial active refining, design and guidance, natural cultural ideas can be clarified, and employees' understanding of corporate culture and ideas can be deepened and their recognition can be thorough. Therefore, correctly handling the relationship between culture, natural precipitation of ideas and man-made design is a key issue in corporate culture construction methods. At the same time, in the operation of enterprise culture construction, we should pay attention to three basic requirements: the method of enterprise culture construction should be concrete and operable, the effect of enterprise culture construction should be measurable, and the participants of enterprise culture construction should be all. In recent years, based on these three requirements and in accordance with the "Trilogy of Corporate Culture Construction", we have helped enterprises to successfully carry out corporate culture construction consultation. Diagnosis of enterprise culture The core of enterprise culture is enterprise spirit. Successful enterprise spirit or slogan should make employees have positive and concrete associations, and it is this association that has a strong incentive.