The history of adidas

1949 August 18 was registered under the name of Adidas. Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand Puma.

Its classic slogan: Nothing is impossible. 20 1 1 in March, it spent1600,000 euros to launch a brand-new advertising slogan-adidas is all in 2065 438+07. In June, Adidas was selected into the list of 50 smartest companies in the world in 20 17 of MIT Science and Technology Review.

In July 18, 19 and 20 18, the Fortune Global 500 list was released, and Adidas ranked 480. 20 18, 18 In February, the "Top 500 World Brands of 20 18" compiled by the World Brand Lab was announced, and Adidas ranked 49th. In 20 19 and 10, Interbrand ranked 45th in the list of top global brands 100.

Extended data:

The three stripes logo of Adidas was designed by Adolf Dassler, the founder of Adidas. The three stripes represent mountainous areas and indicate the desire to achieve challenges, future and goals.

Adidas style? Logo adidas style is a high-end fashion brand that Japanese designer yohji yamamoto cooperates with adidas brand. Its products can be said to be the closest to the fashion front among Adi brands, and to some extent, it is a luxury series.

The meaning represented by its logo is the hipster spirit of always standing at the forefront of fashion and pursuing high-end enjoyment. The logo is circular with three stripes in the middle.

Baidu Encyclopedia-Adidas