Slogan about the fragrance of books on campus infiltrating the campus and wisdom lighting up life

Read classic books and become a civilized person; elegant language inherits civilization; the fragrance of books permeates the campus, and wisdom lights up life.

How to write promotional slogans:

1. The number of words should be moderate.

Due to limitations of specific occasions, means of expression, and the level of information recipients, longer sentences cannot be used in slogans. Short sentences, fewer words, and accurate expressions are the basic requirements for concise slogan language.

Slogans are usually written on paper, on the wall, or on cloth. In order to be eye-catching, the font size is usually larger. Considering the visibility of people, the number of words should not be too many. If a slogan has too many words, dozens or even hundreds of words, it will be too troublesome for the writer and difficult for the readers to read.

2. The content should be positive.

The purpose of posting slogans is to create an atmosphere, create momentum, publicize and inspire the masses, and mobilize everyone's participation. Therefore, anything contrary to this is futile. When writing a slogan, to do this, you must keep the audience of the slogan in mind and use language according to the purpose of expression.

3. The language should be popular.

Since slogans are very practical, it is necessary to take into account the cultural level, ideological status, life experience and even identity and status of different readers. The proposed slogan should take into account the general level of readers as much as possible. , without considering the higher-level readership.

In this way, when choosing words, we must make them easy to understand, clear, accurate, touching, lively, and at the same time avoid gorgeous words, especially polysemy words. Due to the different meanings of polysemy words (including phrases) Comprehension can lead to linguistic ambiguity.

4. The sentence structure should be neat.

The recipients of slogans are generally clear, so in terms of sentence structure, simple single sentences without subjects are generally used, mostly with verb-object structures, and complex subject-predicate sentences are rarely used. The sentence structure of slogans is generally relatively neat. Even longer sentences are mostly whole sentences with fewer words and simpler structures, such as sentences of contrast, duality and simple parallel sentences.

5. The rhetoric should be clear.

The audience of a slogan is generally very clear in advance. Therefore, the slogan should consider the popularity of the audience, that is, it should be accepted by the majority of the audience as much as possible. Then, relatively uncommon rhetorical techniques such as synaesthesia, imitation, metonymy, etc. should not be used. At the same time, the content of the slogan must be true and avoid exaggeration. Therefore, rhetorical techniques such as exaggeration, questions, and rhetorical questions are generally not allowed in slogans.