Hospital free clinic activity plan

Hospital free clinic activity plan (1)

One. foreword

Going to various communities for free clinics is an indispensable activity of our Tuina Chinese Medicine Association, and it is also a traditional activity of our association. It has all kinds of unusual meanings. While making voluntary contributions, we have also coordinated our relationship, improved our respective abilities and consolidated the knowledge we have learned. Gannan Medical College Tuina Chinese Medicine Association is a warm family. We help each other and make progress together, hoping to pass on the warmth for a long time. In the warm sunshine of spring, flowers are in full bloom, and everything is revived and full of vitality. We also want to improve ourselves and contribute to others with flowing youth in this beautiful spring day!

Second, the theme of the event

1, serving community residents

The pace of life in modern cities is getting faster and faster, which leads to sub-health becoming more and more common, and the incidence of hypertension, cervical spondylosis and scapulohumeral periarthritis is also high among urban residents. The free clinic mainly measures blood pressure for the citizens in view of these problems, and massages cervical spondylosis and scapulohumeral periarthritis to relieve pain and relax body and mind.

2. Strengthen the publicity of Chinese massage knowledge.

Chinese medicine is a traditional culture in China, and massage, as a branch of Chinese medicine, still has a good effect on diseases that are difficult to treat in modern medicine. Popularize massage knowledge and arouse the public's attention to massage therapy.

3. Strengthen students' practical and management abilities.

During the activity, we will promote the communication between the public and college students, provide an opportunity for social practice, increase the experience of directors and members, and increase their confidence in themselves.

Three. Organizer: Massage Chinese Medicine Association of Gannan Medical College

Four. The contact telephone number of the person in charge of the activity is Zhang Qingqing 15907974455.

Verb (abbreviation of verb) Activity theme: Youth flows, warmth passes.

Time and place of intransitive verb: Yaofuli Community **/3/ 15 (Sunday)

Seven. Activity flow

1. In the early stage of the activity, the organization department should contact the community and improve related matters.

2, the propaganda department to make posters, publicity and notification.

3. The person in charge leads the team to the community clinic.

4. After the activity, each department should summarize the activity.

Eight. budget

Banner: Chinese food 40 yuan: mineral water 200 yuan: 30 yuan Total: 270 yuan

Hospital free clinic activity plan (2)

Background analysis

In recent years, all kinds of public welfare clinics are often seen in newspapers. Whether it is social assistance during major disasters or community free clinic in daily life, free clinic activities have become an important way for countries, enterprises and hospitals to enhance public image and establish word of mouth. It conveys infinite care with limited services, builds a bridge between doctors and patients, and plays a role as a link, which has become a popular form of diagnosis and treatment.

However, in recent years, only a few non-profit organizations have been widely recognized and praised by the public, which has played a good publicity role. Most hospitals don't make full use of this valuable resource, and they don't know enough about the importance of free clinic. Many hospitals carry out free clinic activities as a mere formality. In the end, the activity not only failed to establish word-of-mouth and expand its influence, but also often backfired and even led to the occurrence of "free clinic events".

Therefore, the free clinic can not be regarded as a simple publicity activity, which not only can not play a propaganda role, but also is a waste of resources for the hospital itself. Before carrying out free clinic activities, we must correctly understand the significance and clarify the purpose of carrying out free clinic activities. Only in this way can we establish a good image in the people's minds through "free clinic", thus generating certain social influence and ultimately generating economic benefits.

Significance and purpose of free clinic activities

It is of great significance to carry out free clinic activities to establish good public relations and enhance the image and popularity of the hospital. In today's fierce competition and ubiquitous advertising environment, free clinic is an effective marketing tool, which can play a propaganda role if used properly. A successful free clinic can leave a very deep image in the eyes of local people, establish a good reputation and truly gain the trust of ordinary people; Compared with the traditional advertising form, it is more effective.

The purpose of the free clinic must be clear here. The purpose of free clinic is to care about the health status of community residents, improve their health awareness, popularize medical knowledge, solve some medical problems of residents, and care for residents in send warm. (No increase in the number of outpatients in hospitals)

The role of free clinic activities

The role of free clinic activities is to establish a good image of the hospital, expand its influence, strengthen word-of-mouth communication, and finally increase the number of hospital outpatient visits.

Activity form

Free clinic generally has the following forms for reference:

1, community free clinic-carry out free clinic activities in communities and residential areas near the hospital.

2. Free clinic in crowded areas-free clinic in crowded places such as commercial areas, markets, shopping malls, transportation hubs and stations.

3. Free clinic in the hospital-publishing free clinic information through newspapers to attract people to come to the hospital for free clinic. Specify the date and theme to provide free clinic for those who come to see a doctor.

Community free clinic is the most easily accepted and recognized way by the public at present; If the free clinic is carried out in the community around the hospital, it is easier to gain the trust of local residents because of the close distance.

time management

It is suggested that free clinic activities can be held frequently, and the free clinic time can be in the following ways:

1, regular free clinic every Saturday (anti-cancer activity month, national health month, etc.). )

2. Free outpatient service on various holidays.

Pre-event announcement and publicity

If the free clinic activities are carried out in hospitals, or there are few people in the places where the free clinic activities are carried out, it is necessary to publicize them in advance; Promote the free clinic information at least one week in advance, and strive to let more people know; In this way, we will avoid the embarrassment of "there are many people at the scene of love" and at the same time give full play to the role of free clinic activities.