How to define advertising patent?

You can't apply for a patent just by advertising pictures.

Intellectual property rights involved in advertisements:

Creative content, such as written materials, photos, artworks, images, advertising pages, music, videos, etc., can be protected by copyright;

Advertising slogans and sounds can be protected by copyright and/or trademark law in some cases;

Trade names, logos, product names, domain names and other marks in advertisements can be protected by trademarks;

Geographical indications can be protected by anti-unfair competition law, consumer protection law, laws to protect certification trademarks or special laws to protect geographical indications or places of origin;

Computer generated image symbols, screen display, graphical user interface (GUI) and even web pages can be protected by industrial product design.

Web design is best protected by copyright;

According to the laws of different countries, software used to create digital advertisements, such as computer generated images (CGI), can be protected by copyright and/or patents;

Some forms of advertising technology or business methods can be protected by patents or utility models;

Unique packaging, such as the shape of bottles or containers, can be protected by trademarks, industrial designs, or used as commercial decoration in some countries;

Personal characteristics, such as name, photo, portrait, voice or signature, can be protected by the right of publicity or privacy;

Databases, such as customer details, can be protected by copyright or database special laws;

Unfair advertising methods, including false advertising descriptions, false product guarantees, deceptive packaging, dishonest promotion or sales promotion, can all be prohibited by the anti-unfair competition law.

Businessmen always find new ways to publicize their products and services. With the increase of advertising complexity, more intellectual property rights are also increasing. In this way, the simplest advertisement may only involve the copyright and/or trademark right of logo, while advanced audio-visual works may add many complicated intellectual property issues.