New Year Goods Exhibition and Sales Activity Planning Plan

In order to ensure that the event can be held successfully, it is often necessary to prepare an event plan in advance. The event plan is formulated for a certain event, including specific action implementation details, steps, etc. What are the characteristics of an excellent activity plan? The following is a planning plan for New Year’s goods exhibition and sales activities that I have put together for you. It is for reference only. I hope it can help you. New Year Goods Exhibition and Sales Activity Planning Plan 1

1. Activity Background

The exhibition economy is a system that brings direct or indirect economic and social benefits by holding various forms of exhibitions and sales. economic phenomena and economic behavior. Trade fairs establish a docking platform for merchants and consumers, which is conducive to face-to-face communication between enterprises and consumers, promotes the promotion of brands and products, and ultimately drives product sales growth.

The annual Spring Festival is quietly approaching, and the huge market demand for New Year’s goods is gradually forming. This is the time for merchants to show their ambitions. The New Year’s goods market has become a battleground for merchants. Tongan Food The food enterprises affiliated to the association cover industries such as meat products, soy products, grains and oils, pastries, and preserves. These products happen to be the "main" products in the New Year's market. Therefore, the Tong'an Food Association takes the lead in organizing the New Year's goods exhibition, which is conducive to the formation of clusters in the New Year's market. For enterprises, it can save a lot of publicity and organizational costs; for consumers, it can provide greater discounts and convenience for New Year purchases. It is a win-win and mutually beneficial model that can create more Social benefits and economic benefits.

In accordance with the relevant requirements of the central government on expanding domestic demand and the Ministry of Commerce’s "Guiding Opinions on Doing a Good Job in Expanding Consumption", in order to open up the festival market, prosper the Spring Festival supply, and expand domestic demand, Tongan Food Association specially planned this event New Year goods fair.

2. Purpose of the event

To establish a purchase and sales docking platform for food companies and consumers, to enhance consumers’ understanding and attention to local food companies; to reverse the unprofitable situation of New Year goods exhibitions, Achieve a virtuous cycle of trade fairs. By integrating food companies under the association to hold New Year goods exhibitions and sales, it will not only help expand the company's popularity, but also bring convenience and benefits to consumers when purchasing New Year goods, achieving a "four-win" for the government, the association, enterprises and consumers.

3. Activity positioning

A display and overall marketing promotion activity for Xiamen’s local brand new year products, guided by the government, participated by enterprises, and promoted by the media.

IV. Event Time and Location

1. One event on January 29, 30, and 31, 20xx (Location: Xiamen People’s Hall)

2. One session on February 5, 6, and 7, 20xx (location: Tong'an Gymnasium)

5. Activity theme

Theme: Tong'an District's first famous and high-quality food New Year's Products Exhibition and Sales Festival

6. Organizational Structure

Sponsor: Tongan District Government

Sponsor: Tongan District Food Association, Xiamen Daily

Exhibitor: Yinxiang Group, Wellcome, Haoniandong Rice Industry, Huang Zehe, Xiangyangfang, Zhongsheng, Yingwan, etc.

Support media: "Xiamen Daily", "Xiamen Evening News", "Xiamen Business News" , "Xiamen TV Station", "Tongan TV Station"

Planning and execution agency: Xiamen Dajie Marketing Planning Co., Ltd.

Planner: Wu Chenglong

7. Activities Publicity

Event publicity should give full play to the role of newspaper media. The publicity of the entire event should be led by newspaper publicity. For example, newspaper reports and DM sheets should be used to warm up and inform the event before the event; invitations should be made during the event. Newspapers and media went to the site for interviews; in the later stages of the event, timely follow-up reports were added, such as selecting the "Best Xiamen Souvenir" in newspapers, which was not only an encouragement to the exhibitors, but also a publicity for the event itself.

(1) Pre-event period

1. Newspaper reports: Before the event, newspaper reports should be used to warm up the event and remind the public that a New Year’s goods fair will be held;

2. Include a DM slip: The day before the event, insert a DM slip in the newspaper in the radiation area of ??the event. The DM slip introduces the exhibiting companies and products, and attaches a product promotion schedule; at the same time, there is a pair of coupons on the DM slip that can be used for drawings. , during the event, consumers can redeem a box of cereal grains on site with DM orders (500 boxes per day, while stocks last);

3. Online promotion: on Xiaoyu Forum, Yutan, Strait Post promotions on forums and other forums, and publish trade fair information on various corporate portals.

(2) During the event

1. Chartered bus pick-up and drop-off in towns outside the island: During the event, two buses will be chartered, with large promotional banners hung on the bodies and publicity broadcasts. Responsible for promoting around the event and picking up consumers, and can also help consumers deliver goods;

2. Broadcast notifications for taxis to go to the site: The event site may be more popular by then, and you can broadcast it through the radio The notified brother will go to the exhibition site to pick up and drop off consumers, which will help to accumulate popularity and alleviate transportation problems;

3. Distribute DM orders in the radiation area: Arrange 5 leaflet distributors, wearing " The red ribbon with the words "Tong'an Food Association's First New Year Goods Touring Exhibition and Sales Festival" is divided into 5 routes. DM orders are issued at intersections with high traffic or in communities around the event. While issuing DM orders, consumers are briefly introduced to the venue and format of the event. , guide the public to the event site; (the DM slips distributed are the same as the DM slips included, and can be redeemed for grain grain power and participated in the on-site lottery)

4. On-site decoration: Use festive decoration to show that the Spring Festival is coming The atmosphere stimulates consumers’ impulse to buy New Year’s goods.

5. Broadcast promotion: Use speakers to loudly play event introductions (recorded in advance) and festive music at the event site to attract passing consumers.

(3) Later stage of the event

1. Selection of "The Most Xiamen Souvenirs": Set up a column for "The Most Xiamen Souvenirs" on the DM list. After checking all the merchants and products, you can make awards selections on the DM list, such as: What is your favorite New Year’s product? What’s the best New Year’s purchase?

2. Only selected DM orders can put the secondary coupon (the selection column is on the secondary coupon) into the lottery box to participate in the on-site lottery. After the exhibition, the organizing committee will count the voting results and select " "The most popular souvenir in Xiamen" was reported and publicized by newspapers, paving the way for the next round of trade fairs.

8. Event format

(1) On-site atmosphere creation

1. DM orders to "rush" the grain power and draw a lottery: During the event, With the DM slip, you can redeem a box of Guli Guli at the event site, 500 boxes per day, while stocks last, and each person can only redeem one box; in addition, you can participate by putting the lottery ticket on the DM slip into the lottery box lottery. One first prize winner will receive a New Year gift pack worth 666 yuan; two second prize winners will receive a New Year gift pack worth 366 yuan; three third prize winners will receive a New Year gift pack worth 166 yuan; lucky prize Several, prizes will be determined separately.

2. Set up on-site delivery coupon redemption points: During the Spring Festival group buying, many companies will launch delivery coupons in order to facilitate consumers' purchase. Setting up a pick-up coupon redemption point at the event site can bring together these redeemers and increase the popularity of the site. When redeemers shuttle through the site carrying large and small bags, it will stimulate other consumers' impulse to buy;

3. Product display: Each company will have 15 minutes to promote New Year products on stage during each event. Product promotion will be mainly in the form of lectures combined with catwalks, quizzes, and interactions on and off the court.

4. Free trial: Some products are available for free trial. Trial is conducive to building popularity. Consumers will be more likely to purchase after experiencing the product.

5. Stage performances: Singing, dancing, magic, couplet writing, lottery and other performances are performed intermittently on the stage to create a lively atmosphere.

(2) Promotional forms:

1. Discounts (the exhibitors themselves shall prepare the discounts as much as possible, and the discounts shall not be lower than the New Year’s promotions in stores on the island) Standard)

2. Group purchase discount: If 5 or more people purchase New Year goods together, they can collectively enjoy a 9.5% discount on top of the discount! New Year Goods Exhibition and Sales Activity Planning Plan 2

1. Purpose of the activity

The Spring Festival is the most lively and solemn festival among the traditional festivals in my country. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping. Seek pleasure and happiness while strolling on the streets, and welcome the arrival of the new year while shopping. Today, when our county is vigorously developing e-commerce, we must make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering the local economy", this New Year's Goods Festival aims to provide the people of Zhuanglang and even the whole country with a county-wide online shopping platform that integrates procurement, entertainment and consumption through the exhibition and sales format of the "New Year's Goods Festival" , and at the same time build an online trading platform for the majority of agricultural specialty product enterprises, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods to the city", and encourage township and village e-commerce service stations and points to play their role, Accelerate the pace of transformation of local business marketing models, lay the foundation for the creation of the "Zhuanglang Model" suitable for the development of e-commerce in poor areas, let the people truly experience the impact of the Internet economy, and let merchants truly feel that the e-commerce era has Coming, now it is not a question of whether to do something or not, but a question of how to do it better.

2. Activity time and carrier

1. Time: January 18, 20xx - February 23, 20xx

2. Carrier: Zhuang Lang LifeBao "Shengla Mall".

3. Activity organization and requirements

1. Hold a kick-off meeting:

Zhuang Lang is initially scheduled to be held on January 18 at the New Space E-commerce Training Center The first e-commerce "Welcome the New Year and Send New Year's Goods" event kick-off meeting.

2. The county e-commerce service center is responsible for organizing the heads of e-commerce service stations in each township and the heads of logistics and express companies to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, put goods on shelves and sell them, so that the transaction volume of village-level service points on the Zhuanglang e-commerce platform reaches a certain amount.

4. The logistics and express company is responsible for the express delivery service of this event. It is necessary to ensure the circulation of goods according to the order address of the platform quickly, with high quality and efficiency. Delivery within 1.5 kilometers of the same city is free, and delivery beyond 1.5 kilometers is based on domestic standards at the best price.

5. Zhuanglang New Spacetime E-commerce Company is responsible for organizing various online sales companies and merchants participating in this event. The products provided by each enterprise and merchant must be registered according to quantity and price. Each enterprise and merchant must issue written quality assurance letters for the products provided, and actively do a good job in after-sales work for the products.

IV. Objects of the event

Residents within Zhuanglang County, people from outside Zhuanglang and people who are concerned about the economic development of Zhuanglang.

5. Activity theme

Develop e-commerce and prosper local economy

6. Promotional slogan

1. To buy New Year goods, go to Zhuanglang Life Treasure;

2. Where to find this year’s New Year’s goods, Life’s Treasure has them all;

3. Where to find this year’s New Year’s goods, they are all available online and offline;

4. E-commerce is really convenient, and New Year’s goods are delivered to your home;

5. Cheap and good-quality New Year’s goods are available, and life treasures are available for sale within a limited time

6. New channels for farmers to increase their income, agricultural goods can be brought to urban life Treasures

7. There are everything in supermarkets and shopping malls, but convenience is still a daily treasure

8. No more carrying big and small bags, and the annual goods flow into the house

9. Don’t worry when you are away from home, place an order online to send homesickness

10. This year’s Chinese New Year is different, just because of the New Year Festival

7. Activity content

1. Coupon: 10 yuan off for purchases over 100 yuan in Sangla Mall (coupons can only be used in the same way as for the full discount event)

2. Full discount: 7 yuan off for purchases over 50 yuan; 7 yuan off for purchases over 99 11 yuan off for purchases over 139 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest price provided by the manufacturer, and are limited to registered users of the LifeBao platform and those following WeChat)

3. Limited time sale: organize various Participating merchants actively carry out special discount and limited-time sales activities based on the nature and classification of products. (Limited to registered users of Shengshengbao platform and users following WeChat)

4. New Year’s gift package: It is based on a combination of products provided by merchants in the county.

5. New Year’s gift coupons: New Year's gift certificates are issued to other enterprises and can be used on the Shengshengbao platform through the gift certificate code.

6. Free red envelopes for purchases of more than 50 yuan at one time: 5 yuan red envelopes and small gifts (offline users)

7. Flagship stores and e-commerce service points Intra-city delivery: Flagship stores and e-commerce service points support intra-city delivery. Online orders and door-to-door pickup are free of logistics. Delivery within 1.5 kilometers is free, and delivery fees beyond 1.5 kilometers start at 10 yuan

8. Delivery of New Year's goods: If Zhuang Lang borrows an out-of-towner or Zhuang Lang's friend from other places and places an order of over 500 yuan through the platform, the platform or merchant can help them deliver New Year's goods to their home. The shipping fee will be based on the county's logistics rules.

9. Sell New Year’s goods and send Spring Festival couplets. It can be combined with the "Three Going to the Countryside" culture

8. Event promotion

1. WeChat Moments:

a. The New World Customer Service Department is responsible for the WeChat Moments Promotion;

b. Marketing and promotion of public accounts;

c. Active participation of participating merchants (enterprises) Forum posting, Baidu Tieba, Weibo)

2. Send out flyers:

a. Part-time jobs can be recruited (the number of part-time jobs is about 6 people per day). Local push: Recruiting part-time jobs Local push order, 65 yuan/day, and leave contact information, 2 x display racks, 2 tables, and 1,000 small gifts.

3. Online promotion of Lifestyle Products; the production department is responsible for:

a. Product beautification;

b. Production of banner advertisements;

c. Check and test the ordering process

4. Media advertising: county TV stations and other county media.

5. Promotional videos: mobile phone videos, website promotional videos.

6. Publicity: Give away New Year’s goods to lonely elderly people and cleaning workers.

8. Event preparation

Production Department:

1. Event materials: event theme posters, DM orders, banners, in-store theme materials, couplets, mascots , from the date of product photography and plan establishment, the design should be completed before January 20;

2. Improvement of merchants and online stores of each service point, creation of event theme atmosphere, advertising theme design, product art, and settings Coupon, starting from the date the plan is established, the design must be completed before January 22

Ministry of Commerce: a. From the date the plan is established;

b. Collect all coupons before January 20 Required products

Operations Department: a. From the date the plan is established;

b. Implement inventory warehouse and warehouse management;

c. Establishment of event venues, Set up

Customer Service Department: a. Statistics of daily orders;

b. Statistics of the number of registered users;

c. Entry of active product portfolios

Vehicle use: New Spacetime and related enterprises and merchants

9. Activity costs

The initial estimate is about 100,000 yuan, and it is planned to be funded by each merchant, with the support of the County Commerce Bureau part.

10. New Year’s goods:

Provided by merchants, register New Year’s goods exhibition and sales activity planning plan 3

1. Exhibition purpose:

Inherit Chinese traditional customs and culture and stimulate economic consumption during the Spring Festival.

Improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs. Focus on displaying famous and high-quality products from all over the country to promote corporate products and brands.

Enrich the life content of the communities around Xindi City and bring convenience to residents.

Lay the foundation for property sales and investment promotion in Xindicheng and gather popularity.

2. Exhibition time:

To be determined

Exhibition location: Huamao 1958 Plaza

3. Exhibition theme:

20xx Xindicheng New Year Goods Taobao Food Festival

4. Organization:

Organizer: Xindicheng

Organizer: Anhui Shinhwa Advertising Media Co., Ltd.

5. Exhibition content:

Merchants at each booth will promote new year goods. The organizing committee organized activities such as on-site Spring Festival couplets writing, a thousand-yuan gift pack lottery, the God of Wealth giving out red envelopes, and glutinous rice dumpling tasting for the New Year.

VI. Exhibition Scope

1. Beverages: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local specialties Products, agricultural products, etc.;

3. Daily necessities: household appliances, kitchen and bathroom ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, festival supplies, kitchenware , smart toys, etc.;

4. Gifts: various gift boxes, flower pots, paper-cut calligraphy and paintings, strange stones and jade, etc.;

5. Clothing: bedding, clothing, shoes Hats, etc.;

6. Specialty products: Wuxi specialty sauce ribs, oily gluten, steamed buns, vegetarian cakes, Huishan clay figurines;

7. Imported goods: from all over the world Specialty foods, etc.

7. Activity format

1. Thousand-yuan gift pack lottery: Customers who purchase over 50 yuan can receive a lottery ticket from the merchant for free. One raffle ticket is valid for one raffle entry. If you buy over 100 yuan, you will get two raffle tickets, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Invite calligraphers from the Calligraphers Association to write Spring Festival couplets on site and give away Spring Festival couplets. Free gift for purchases over xx yuan.

3. The God of Wealth gives out red envelopes: The first two hundred customers who come to the New Year Exhibition every day can receive a free red envelope. Note: Each person is limited to one red envelope. The red envelope may contain a blessing character, a couplet, one yuan, or a greeting card.

4. You shop and I pay: The organizer will randomly find a customer who is paying. As long as the customer answers a simple question about this New Year's Festival within 30 seconds, he will be free of charge. .

5. Large-scale group buying: Make a catalog of new year goods and send it directly to units and enterprises to promote group buying while promoting products.

6. Literary performances: lion dance, guzheng performance, pipa performance, and singing of representative Spring Festival songs.

7. Window grill cutting: On-site teaching of window grill cutting skills.

8. Free tasting of glutinous rice balls, spring rolls and other special New Year snacks.

8. Publicity Plan

This New Year Shopping Festival will focus on pre-publicity and hype, linking media resources in the city, and maximizing the attraction of potential consumers around Xindicheng and even the whole city. .

Publicity methods: event advertising, dynamic reports, and topic hype.

1. Internet: Post on major forum websites to expand publicity.

2. Print media: You can place advertisements in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News or place a large number of DM single pages

3. Car carriers: buses, taxis Advertising information

4. Community poster posting: Tailor-made promotional posters will be set up for this New Year Shopping Festival to increase market attention and accumulate popularity for this New Year Shopping Festival.

5. Plan 4 for the aerial glider New Year goods exhibition and sales event

1. Activity theme

This event mainly relies on the official platform hosted by "Northern Fujian Daily". "Eitian Media" professional planning. Combining the advantages of the online service platform of "Dawuyi E-commerce" and the network popularity of "Northern Fujian Interactive Forum". ***Together we create an online and offline event with the theme of "New Year's goods delivered to your home at the touch of a finger". The activities mainly focus on on-site physical exhibitions and online product purchases.

Slogan: The most powerful e-commerce platform under the Northern Fujian Daily

2. Activity goals

1. Mainly promote the "xx shopping" website, Implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on-site)

4. On-site incentives will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving a bookmark-like operation card, and on-site staff carefully guiding the operation)

5. Use this event to re-establish the functionality of the "Northern Fujian Interactive Forum".

6. Deposit card processing at Rural Commercial Bank.

3. Objects of the event

Various New Year consumer groups in Nanping;

Credit depositors of Rural Commercial Bank, new and old netizens of the Northern Fujian Interactive Forum; various products of Nanping Dealers;

4. Event time:

February 7th to 8th, 20xx.

5. Activity location:

Nanping Sports Park Plaza

6. Activity content

Exhibition area setting:

1. Display of new year merchandise and peripheral products;

Set aside a product display area during the event to display peripheral products of the organizer and other franchisees.

(This activity is mainly implemented by Minbei Daily and Yitian Media)

2. E-commerce purchasing experience; set up an e-commerce area with a prominent location, mainly distributing e-commerce brochures to people coming and going. Guide consumers to register and purchase, and register merchants who need to join.

Content design:

1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly based on guidance. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

2. 1 to 2 Rural Commercial Bank staff can be set up on site to apply for credit cards on site (or set up a special area for Rural Commercial Bank)

3. Those who register on site or scan WeChat to follow can get New Year’s gifts from e-commerce (it is recommended to send couplet sets with the e-commerce logo printed on them)

4. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (If conditions permit, preferential policies for merchants to join can be granted: if the merchant introduces other merchants to join, they can enjoy xx advertising time, etc.)

5. For new and old users of the Northern Fujian Interactive Forum, a certain amount of discounts can be given on the day Event discounts, and can gather popularity in advance for the next upcoming "Netizen Festival".

7. Promotion of the event

(1) Promotion time

The week before the event starts from February 1 to February 8, 20xx

(2) Publicity methods;

1. Northern Fujian Daily

2. Mass messaging, (mobile phone text messages, WeChat)

3. Interactive forum (Other online platforms)

4. Leaflet (print the content on the leaflet)

5. Nanping TV Station at 9:30 tonight.

(3) Promotional content:

1. Time, location, contact information and activity content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. One 3x6 advertising tent

2. There are 2 computers in the exhibition area (the more the better within the capacity), network cables, Three power interfaces.

3. 2 on-site tables, 10 chairs and tablecloths.

4. x exhibition stand promotional posters, background spray painting, on-site banners.

Additional conditions: Staff should wear uniforms (if possible, they can wear uniform badges or trademarks). Taking into account the continuation of night activities, lighting (ordinary lighting or artistic lighting) should be equipped with e-commerce video promotions, voice promotions and audio, ( Need to be produced in advance) Live clown performance (more powerful to attract people)

9. Activity process

Work arrangement:

1. On-site flyer sale

2. Front desk information answering staff

3. Online operators

4. Signing of intention to join merchants