Tencent slogan vs Netease slogan

When it comes to game companies, I have to mention Tencent and Netease, two major game empires in China. These two competitors * * * occupy 80% of the domestic game market. Although the two companies have mixed reputation, gamers still can't escape the "encirclement" of these two games. No matter what kind of games, the two companies can satisfy you, but Tencent and Netease are very different in terms of game crowd differentiation. Tencent pays attention to the public, and Netease games pay more attention to "high-end". Different routes have created different dance academies for two game companies.

Around 2005, Netease focused on its own research and development, and its signature game "Fantasy Westward Journey" followed the well-known IP in China, coupled with its own unique innovation, which made this game popular so far, but its card fees directly discouraged a large number of ordinary players. It is impossible to want Bai Piao, but because of the high payment threshold, excellent game environment and high game experience.

Compared with Netease games, tencent games had no advantage at that time. A fantasy westward journey game left Tencent behind. At that time, game companies were everywhere, such as Shanda Legend and Centennial Go-karting. Tencent's hottest game at that time was probably QQ fantasy. This Tencent self-developed game was not an opponent of Fantasy Westward Journey at that time, but now Fantasy Westward Journey is still hot, and QQ fantasy has long been cold!

The turning point in tencent games was in 2008.

The public beta of Dungeon and Warriors has completely turned a new page for tencent games. Since then, Tencent has taken the agency route and abandoned the self-research route, and even now it has been labeled as plagiarism.

The success of Dungeon and Warrior has opened a new mode of domestic games. Acting for foreign games became the main route of Tencent's later development, and then successfully won the agency right of League of Legends, which directly made Tencent soar!

Unlike tencent games, Netease insists on self-research, aiming at high-end, and directly dissuades ordinary players from playing Krypton, such as ghost stories, world and other games, which ordinary players simply cannot integrate into.

But Tencent is completely different. The mass base of QQ is very popular. If the threshold of tencent games is too high, it will be incapable for the majority of QQ players. The success of "Dungeon and Warrior" lies in Tencent's complete liberalization of the game threshold, from primary school students to middle-aged players, all of them are pulled into the door, while Netease's attitude towards ordinary players is direct rejection.

Tencent Krypton concept: let 10,000 people recharge six pieces each.

Netease krypton concept: let six people recharge each 1 10,000.

After 20 16, the mobile game market occupied half of the game market, and tencent games and Netease games also extended the positioning and route of end-game to mobile games.

However, in the competition in the mobile game market, Netease is obviously unable to cope. The appearance of the glory of the king directly changed the reciprocal relationship between tencent games and Netease. Netease's division of Yin and Yang confronted the glory of the king head-on. Obviously, the division of Yin and Yang was no match at all.

In the game of eating chicken, Netease's desert island survival took the lead in trial play, but the huge crowd of WeChat and QQ directly crushed the desert island survival. After the trial, the peace elite was fully charged in the first month, and they have given up the desert island and lived for several streets.

Netease's targeted crowd obviously directly shielded most minors. Although the game is a gold medal, the game experience is very good, and the preservation of equipment and props is also a major feature of the game. Although it is not as good as Tencent in game share, its reputation is obviously higher than Tencent.

The different positioning of the two game giants has created different lives for the two game companies. Tencent relies on a huge WeChat and QQ user base, occupying a huge advantage in the game crowd base, while Netease locates the high-end crowd, and the players are not good.

One person recharges 10 thousand equals 10 thousand, and one person recharges one piece!

This is also the strategic route that Netease has to make in the face of Tencent's huge user base.