Tanabata outdoor activities program

In order to ensure that the work or things can be carried out in an orderly way, we need to make a plan in advance, and the content and form of the plan should be carried out around the theme, and finally achieve the expected effect and significance. Then the question is coming, how should the plan be written? The following is my outdoor activities plan for Tanabata, hoping to help everyone. Tanabata outdoor activity plan 1

Activity theme:

Passion blooms, love exists in the times

Activity time:

February 13th to 14th

Activity content:

(1) Love song duet confession

February 13th from 1: to 2: , on the 6th floor. And broadcast it immediately through the mall broadcast. At the same time, exquisite gifts were prepared for each couple.

(2) Romantic Lover's Rose Fragrance (2.14)

During the normal business hours on February 13th, customers can get a free rose flower at the promotion service desk on the 6th floor (limited to 3). Cash shopping in 2 yuan that day, plus a box of exquisite chocolates.

note: the consumption amount is not cumulative, and only one chocolate can be given for a single cash register receipt (cash shopping is full in 2 yuan), and the excess will not be given repeatedly.

Media promotion:

1. Media selection: xx Evening News

2. Layout specification: 1/3 edition of xx Evening News

3. Launch date: February 14th

4. Expenditure: 13,92. yuan

Expenditure:

2. yuan

2, 2 pieces of lintel: 7.xx2, 1,4. yuan

3. Print advertisement: 13,92. yuan

4. Gifts (roses, chocolates) are the responsibility of the asset operation department

5. Audio fee: 4. yuan

6. Other miscellaneous expenses: 1,. yuan

Total:

Tanabata outdoor activity plan 2

1. Activity time:

August 14-August 16, xx

2. Activity theme

Roses that can talk sweet words --xxxx jewelry to convey your love

3. Activity background:

Every festive season, I miss my relatives more, and the festival on August 16, XX is connected. What people think of most at this time is their lover or lover. People will think of sending flowers to their lover or lover, and at the same time they will buy gifts (such as jewelry and cosmetics), so we cater to this psychology and specially introduce a novel and unique gift-the rose that can talk sweet words, so that people can express their love and gratitude to their lover or lover with the rose that can talk sweet words while giving gifts, so that xxxx jewelry can be attached with emotional meaning and impress consumers with emotional appeals.

Fourth, the purpose of the activity:

1. Increase the popularity of the store during Valentine's Day through this activity;

2. improve the local popularity of xxxx jewelry brand and seize market share;

3. further improve the brand reputation of xxxx jewelry to facilitate long-term promotion and sales.

V. Activity content:

1. Campaign:

(1) On August 9th, an advertising campaign was published in the local daily or evening newspaper with the theme of "Love-Talking Rose --xxxx Jewelry Passing Your Love";

(2) franchisees from all over the world advertise their activities on local TV stations, and they can also advertise the significance of the activities, the details of participation, the addresses and telephone numbers of local specialty stores/counters in the form of subtitles on TV stations during prime time.

2. Counter promotion:

Anyone who buys 1 yuan in xxxx jewelry store/counter will be given a "sweet-talking rose". This activity is to make people express their love and gratitude to their lovers on Valentine's Day, mainly using the "sweet-talking rose" to record the sweet words and thanks that people are embarrassed to say to their lovers or lovers at ordinary times, and then send them together with jewelry, so that their lovers or lovers can be honored.

3. New listing:

A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be put on sale at the same time, which will move customers emotionally with this activity and complement each other with this activity to make this "emotional marketing" a complete success.

VI. Promotion and promotion of activities

(1) Make posters and xx exhibition stands in front of the store, arrange consultants for consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about a series of activities;

(2) network promotion: combine with local websites to do promotional activities such as event advertisements and event news reports, and do a good job of "building momentum" publicity in the form of news events;

(3) All franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities, so as to achieve the purpose of long-term brand promotion and long-term sales promotion. Tanabata outdoor activity plan 3

1. Activity background

Valentine's Day is the most romantic day of the year. On this day, infinite tenderness and honey are released to the fullest, sincere desire and expectation are waiting for an answer, and the heart-to-heart collision sparks eternal love.

Valentine's Day is a typical Western Valentine's Day, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day has become the peak of consumption. Many businesses actively seize this opportunity and engage in various promotional activities in order to improve their popularity. Similarly, we are no exception, and we must seize this opportunity.

Second, the name of the activity:

The Valentine's Day True Love Gala in the Oriental Plaza.

III. Theme of the activity

"Rose mood, love is for you and me"

Deduction requirements of the theme: With the design idea of "simple but impressive", combined with the emotional process of lovers from acquaintance to love, interactive games are interspersed with program performances to create a romantic, warm and strong atmosphere for Valentine's Day, reveal the true meaning and expression of love, and let people participate and enjoy it happily.

At the same time, it provides a stage for young couples to express their feelings and an opportunity for interactive get-togethers, creates a happy scene of "love is around", triggers the thinking of "harmony and care", and then promotes the theme of this activity.

Fourth, the purpose of the activity

(1) On such a romantic day, we send sincere wishes with practical actions. I wish all lovers in the world will be well, and they will grow old together and be happy.

(2) Use activities to enhance the popularity of Oriental Plaza, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of Oriental Plaza in terms of lifestyle.

V. Time and place

Time: February 14th, 2xx

Location: Oriental Plaza Grand Stage

VI. Organization

Organizer: xxxxxx

Organizer: XXXXXX

VII. Activity content

It is mainly divided into the following four basic links:

Each one.

1. Showing love ★

Opening program: Love is expressing-guests perform classical love song duet (omitted)

Interactive game: Love is interacting-speak out your love loudly, and the song solitaire (male and female) (omitted)

Participants: host and couples selected on the spot

Prop requirements: wireless. ★ Hide Love ★

Connecting program: Love is in the heart-guests perform modern dance (omitted)

Interactive game: Love is in the surprise-mysterious gift giving, true confession (omitted)

Participants: people who want to give their carefully prepared gifts on Valentine's Day to surprise each other.

Prop demand: gifts and flowers brought by couples (omitted)

3. ★ Cherish

★ Connecting program: Love is giving-guest or host reciting love poems or telling emotional stories or sketches (omitted)

Interactive game: Love is tacit understanding-empathy, and the degree of tacit understanding of couples is tested through tests (omitted) < Test each other's familiarity through the identification between couples (omitted)

Love is cherished-empathy, and simulate the scene to make couples feel their importance in each other's hearts (omitted)

Participants: lovers and interested audiences

Prop requirements: a number of uniform couple shirts, Looking for the right couple, you can get a set of matching clothes (omitted)

4. Forever Love (omitted)

Connecting program: Love is lasting-guests perform folk music (omitted)

Interactive game: Love is commitment-declaration of true feelings is raised, affection is conveyed, and love is in one heart (omitted)

On the spot- Build a love hut for two people (omitted)

Participants: lovers and interested audience

Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)

VIII. Organization and implementation:

1. Activity organization

xxxxxx "show love", "hide love" and "cherish".

2, news public relations

xxxxxx is responsible for inviting leaders of relevant guidance units, and is responsible for contacting and organizing reports of various news units.

It is planned to invite major news organizations such as xxxx Radio to interview and report.

3. Funds and goods:

xxxx Plaza provides activities funds and is responsible for venue arrangement and related matters. Tanabata outdoor activity plan 4

1. Activity time

2xx xx

2. Activity location

Customer service center on the first floor

3. Activity content

During the activity, in order to reflect the activity atmosphere in Chinese Valentine's Day and seize the business opportunities of Tanabata Festival, a gift-giving activity with a marriage certificate was specially launched.

IV. Activity operation

① Anyone who comes to the store with a marriage certificate can get one rose for free without shopping; Limited to 77, until the end.

② every couple customer who goes to the store to spend any amount, and is married in aluminum that year (married for 1 years), gives 2 roses; Limited to 77, until the end.

③ every couple customer who goes to the store to spend any amount, and who was married in porcelain that year (married for 2 years) gives 3 roses; Limited to 77, until the end.

④ every couple customer spends any amount in the store, and gives 6 roses when it was a pearl wedding (3 years of marriage); Limited to 77, until the end; Add 1 box of chocolate, limited to 77 boxes, until the stock lasts.

⑤ 8 roses will be given to couples who spend any money in the store and were married in ruby (4 years); Limited to 77, until the end; Add 1 box of chocolate, limited to 77 boxes, until the stock lasts.

⑥ every couple customer will spend any amount in the store, and 9 roses will be given in the golden wedding (5 years of marriage); Limited to 77, until the end; Add 1 box of chocolate, limited to 77 boxes, until the stock lasts.

V. Division of activities

The planning department is responsible for the procurement of roses and flowers and the creation of atmosphere at the event site; The finance department is responsible for distributing registered gifts at the event site; The operation department is responsible for the supervision and inspection of activities.