Why can't we do small print on the signboard now?

Because at this time, shoppers can easily see the brand name, but they can't see the introduction of the box content. Since the packaging designer can't control the location and way of putting the box, he should ensure that the product label is at the top, the trademark looks as clear as outdoor advertising, the color contrast is strong, the pattern is obvious, and the font is large enough anyway.

At present, in recent decades, most slogans and signs in Chinese mainland have been made by computers. For a long time, there are not many calligraphy fonts such as italics in the simplified computer font library, and they are all designed and positioned as printed fonts, which are not suitable for signboards. Most of the signs in Hong Kong and Taiwan are hand-painted in the early days. In traditional computer fonts, a kind of thick strokes is copied from this signboard.

Design itself is on the one hand, people tend to see those signs that are clear, with strong color contrast, obvious patterns and large fonts. But if the signboard is placed in a place where customers can't easily catch it, even the best design is a waste. This must also grasp the customer's behavior habits. The key to the importance of designs is that they are not necessarily above people's heads. People must also be able to work when they look sideways instead of from the front. In this case, people tend to see big, clear and brightly colored things. It should also be noted that the store is a commodity store, not a warehouse. Here I think of computers and regular script, which are generally called "Mao Kai". Many stores are asking luxury brands to open their own stores, and there is no need to rent or even post them. Because this will make customers feel that the store is too high and looks very tall. Other pavement rents can be more expensive and earn more money. Besides, China brands can't offer high premium, so big stores are all foreign brands.

Telephones, stereos and other electronic consumer products are sometimes stacked on the floor one person high. Their packaging boxes were not designed for display, but actually played such a role. Therefore, the original packaging box should be thrown away, because it is brown cardboard without any decoration, with no pattern and few introductions. The packaging box should also be regarded as an advertisement or poster of the product, just like the packaging of cereal. Usually, in order to satisfy the company's self-centered desire, packaging designers always put the manufacturer's name at the top and the product label at the bottom, but when the box is placed near the ground, it is very wrong.