Do elevator advertisements count as outdoor advertisements?

It counts. The advertising industry generally classifies elevator advertisements (LCD screens at the entrance of elevators and framed billboards in elevators) as outdoor advertisements.

Outdoor advertising generally refers to outdoor advertising materials set for advertising or publicity purposes, which often appear in areas with large traffic. Common outdoor advertisements, such as enterprise LED outdoor advertising light boxes, highway roadside billboards, neon billboards, LED billboards, multifunctional painting tents installed on windows, and even advanced outdoor advertising forms such as balloons and airships.

Through architecture

Spotlight billboard

Billboards with spotlights or other lighting devices around them are called spotlight billboards. It is characterized by beautiful appearance, excellent lighting effect at night and clear advertising information.

Neon billboard

Neon tubes are bent into characters or patterns to make neon tubes of different colors, which emit colorful colors. It can also be combined with electronic control flashing to increase the sense of movement, and the visual impact of the night effect is strong.

Single-row billboard

Billboards are placed on special support columns, most of which are T-shaped or P-shaped. Advertising devices are set in places such as highways and traffic arteries, facing dense traffic and people flow. The commonly used size is 6 meters high X 18 meters wide, and spotlights are mainly used as lighting equipment.

Large light box

Placed on the exterior wall, roof or skirt of a building, it is a color billboard during the day and a light box advertisement at night. The lighting effect of light box advertisement is better, but it is more difficult to maintain than spotlight billboard, and the lamps used are more prone to wear and tear.

By position

Wharf advertisement

Set up various billboards in the dock, such as big cards in the station, big cards outside the station, covered bridge advertising lights, etc.

Bus shelter billboard

Outdoor media set in bus shelters. Light box is the main form of expression. Advertisers arranged by this kind of media are mainly mass consumer goods. You can purchase advertising space of multiple kiosks individually or online, achieving wide coverage, even covering multiple cities.

Subway advertisement

All kinds of advertisements set up in the subway are collectively called subway advertisements. Its forms include twelve light boxes, four-channel posters, special light boxes, escalators, carriage posters and so on. It is characterized by concentrated flow of people and high attention, which can increase the awareness of products. You can buy it separately or online.

Bus advertisement

The bus belongs to the mobile phone media, and the form of expression is full-body painting, and banners are hung on both sides of the car body. Their characteristics are wide contact and high coverage, and they can choose routes or regions according to the target audience. It can be published separately or in the form of online purchase.

Airport advertising

Billboards around and inside the airport. Generally speaking, it is aimed at audiences with higher levels and incomes, such as business trips and outbound tourism.

Railway station advertisement

The advertising forms set up in the railway station are mainly aimed at tourists from all over the world, and are characterized by large passenger flow and covering adjacent areas.

Venue advertisement

Venue advertisements can be said to be the product of the TV era, which are mainly set around the competition venues of sports venues and large assembly venues. In fact, venue advertisements convey information through live audiences and TV broadcasts. With the increasing attention of large-scale live TV programs, the effect of venue advertising has been greatly improved.

Inflatable modeling advertisement

Inflatable modeling advertisements are mostly used for product promotion. It can be divided into long-term and temporary types, and can be used in outdoor places such as exhibition venues, large gatherings, public relations activities and sports activities. Because the modeling objects are generally large in size, unique in design and colorful, they are very attractive to the audience.

Road sign advertisement

Signs of public facilities (such as subway stations) or shops can also be reserved for advertising.

Divide by road

Sidewalk billboard

Billboards set on both sides of the sidewalk can let passers-by see the advertising information clearly.

telephone booth

Telephone booths are generally located in crowded areas or public places, and passers-by have a high chance of contact, but they need to be maintained and kept clean frequently to ensure the advertising effect. Telephone booths in different areas have different advertising forms and sizes.

Newspaper column

Opening up advertising space in a newspaper column is called newspaper column advertisement. It has the same nature as sidewalk advertisement, and can also be called "sidewalk newspaper column advertisement".

Hanging advertisement

It is set on the telephone poles in front of the hotel and on both sides of the expressway, and made into advertising forms such as light box advertisements and road signs. This form of advertising has the advantages of convenience, directness and wide information dissemination, but the advertising area is small. Hanging flags on lampposts on both sides of the street, also known as road flag advertisements, is also a kind of hanging advertisements. Usually, when advertisers hold large-scale activities or a promotion cycle, they often use road flag advertisements to create a warm atmosphere and expand the exposure of corporate logos and event themes.

Other single media

Surface of the wall

Outdoor advertisements posted on the external walls of buildings use the wall to post large posters, poster calligraphy and painting, decorative flags, etc. Mainly to promote products and corporate image.

Trilateral flip

It is one of the more expensive outdoor advertising equipment. This device has a three-sided prism, and the content of the advertising screen is made of materials such as inkjet, computer photos or outdoor color post-it notes. Suitable for indoor and outdoor environments, when these prisms rotate, three different advertising pictures can be formed.

Non-illuminated billboard

A billboard without any lighting equipment is called a unlit billboard. This kind of advertisement belongs to the early form of advertising media, and will be gradually eliminated with the continuous development and renewal of outdoor media forms.

Electronic screen (including all electronic outdoor advertising media)

It is a relatively novel form of outdoor advertising, which is more common in modern cities. Under the control of the computer, the advertisements, pictures and texts on TV or the advertisements are input into the program, and the color pictures and texts are displayed on the screen in turn, which can display a variety of commodities of different manufacturers and brands in a short time. It has the characteristics of dynamic and changeable, novel and unique, and can arouse the great interest of the audience.

Elevator advertisement

Various styles of placards or LED screens are hung in elevators in residential areas.