What are the skills of children's wear display?

Practical skills of children's wear display

From the point of view of sales, children's wear display should not only consider using color language and props to attract children, but also capture their parents emotionally; From the perspective of children's psychology, children's wear display needs to pay attention to children's preference for warm, warm and cartoon images. In the actual operation of children's wear display, two ways are generally used together. For brand children's wear, the display scheme depends on the choice of seasonal theme and brand positioning in display technology.

Hierarchical display

This refers to the use of high-level spatial rhythm, which can better convey the age consumption layer of clothing styles and clothing brands.

Taking the exhibition guidance of Disney, an international brand children's wear, as an example, we can skillfully use the hierarchical spatial layout and display their different effects through hierarchical display methods, which fully embodies the clever use of color language. Don't divide the color system too rigidly in this way of presentation. The left and right cold and warm colors of the store should be coordinated, and the places with insufficient colors can be supplemented by adding lights.

Explosive display

Making full use of the window and highlighting the explosions that need to be recommended are also the main ways to show children's wear brands. This requires props to show the design highlights of this children's wear in shape.

Similarly, taking the display guidance of Disney children's wear as an example, the actions displayed by explosive display are all some gestures in life, which can approach or reflect vivid life scenes, effectively arouse the scene association between children and parents, and stimulate the desire to buy.

Accordingly, the choice of explosions should show novel design, outstanding style, convey a distinct brand image, and also enrich the aesthetic concept of life and render the brand appeal.

Theme display

Children's wear display should set rich themes according to seasonal characteristics and brand communication nodes, and attract children and their parents with scene-based theme display.

Taking the theme exhibition of Disney children's wear as an example, due to the opening of Shanghai Disneyland Park, Disney launched a series of theme exhibition schemes in time after June 2065438+2006. The image of Mickey, Minnie and China children together soon won the children's love. With the spread of hot events in Shanghai Disneyland, the sales terminal immediately received good positive growth feedback.