Baidu Takeaway, what is the 2.14 Valentine’s Day advertising copy?

2.14 Valentine’s Day, although it is the Spring Festival holiday, major brands will not let Valentine’s Day go by just because of the holiday, so they must take advantage of the opportunity to market. You see, Baidu Takeaway took advantage of the hot spot of Valentine's Day and published a set of advertising copy with the theme of "eat together when you love", starting from the ambiguous period, falling in love for 1 year, 3 years, 7 years, 10 years, 50 years. Years, these six different stages will tell you that love is all in one meal, eating together and loving together. The content of this set of advertising copy is as follows:

Fifty years of love: When family affection dilutes love, it turns out that sweetness and romance are mixed into the daily necessities. It is amazing when you take a closer look by chance.

Having been in love for 10 years: Feeding you and your children fat is an expression of my love.

Being in love for 7 years: I never feel fresh about leaving because there are warm memories and beautiful expectations in the food.

After being in love for 3 years: I still can’t afford a house for the time being, please let me treat you first.

A year in love: I’m cooking and you’re making trouble. Forget it, this is not the first time Baidu Waimai has come to the rescue.

Ambiguous period: What you eat does not matter, what matters is who you eat with. Loving you means wanting to be with you and eat many, many meals with you.

The above is the copywriting of Baidu’s 2.14 Valentine’s Day. It uses the time span of love as a clue and uses simple words to express the different looks of love in different time periods. In the end, love will be Only when family affection is diluted and you savor it carefully can you discover its amazing features.

This series of posters are designed with cartoon patterns and festive red backgrounds. They don’t have many features, but each one and simple text accurately locate a group of people, making it easy to It is also worth learning from and learning from the target group's emotional resonance.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)