Sales skills and classic phrases

Classic phrases in sales skills and speech

1. Enjoy yourself - this is the most important thing. If you love what you do, your achievements will be more outstanding. , Doing what you love will bring joy to the people around you. Happiness is contagious.

2. It is impossible for a salesperson to reach a deal with every customer he visits. He should try to visit more customers to increase the percentage of transactions.

3. When selling, you must be patient and visit constantly to avoid being too hasty, and you must not take it lightly. You must be calm, watch your words, and facilitate transactions at the appropriate time.

4. Don’t blame others for your failure - taking responsibility is the pillar of completing your career, working hard is the standard for success, and completing the task is your reward.

5. Sales staff should learn to sincerely praise customers.

6. A successful sales promotion is not a story that happens by chance. It is the result of a learning plan and the application of a salesperson's knowledge and skills.

7. Credit is the greatest cost of sales, and personality is the greatest asset of sales. Therefore, salespeople can use various strategies and methods, but they must not deceive customers.

8. Salespeople sometimes resemble photographers, but once they are involved in sales, they must be dedicated, confident, and certain that their work is the most valuable and meaningful.

9. When you are closing a deal, you have firm self-confidence, and you are the embodiment of success. Just like an old adage says: success comes from success.

10. There are no high or low customers, but there are grades. Determining the number and time of visits according to the customer grade can maximize the effectiveness of the sales staff's time.

11. Promotional opportunities are often fleeting. You must judge quickly and accurately and pay careful attention to avoid missing opportunities. You should also work hard to create opportunities.

12. If the transaction fails, the salesperson should immediately make an appointment with the customer for the next meeting date. If you cannot make an appointment for the next meeting with the customer face to face, you will not be able to make an appointment with this customer in the future. It's even harder to meet in person. Every phone call you make must result in at least some form of sales.

13. The combined power of adequate preparation in advance and on-site inspiration can often easily defeat strong opponents and achieve success.

14. Sales will make progress when customers talk freely. Therefore, do not interrupt customers when they are talking. Allow customers to interrupt you when you are speaking. Selling is an art of silence.

15. The most common mistake in sales is that salespeople talk too much. Many salespeople talk so much that they will not give customers who say no a chance to change their minds. .

16. Select customers, measure their purchase intentions and abilities, and don’t waste time on people who are hesitant.

17. Flattery before the sale is not as good as the service after the sale. The latter will permanently attract customers.

18. Track, track, and track again—if you need to contact a customer 5-10 times to complete a sale, then you have to wait until the tenth time at all costs.

19. Etiquette, appearance, conversation, and behavior are the sources of good or bad impressions of how people get along with each other. Sales staff must work harder in this area.

20. Approaching customers must not be formulaic. You must be fully prepared in advance and adopt the most appropriate method and opening remarks for each type of customer.

21. The important rule of making a strong first impression is to help others feel important.

22. Don’t be discouraged when a customer refuses a promotion. You should further convince the customer and try to find out the reason for the customer’s refusal. Then prescribe the right medicine.

23. Remember: Customers always like those who are likeable and respect those who are worthy of respect.

24. The first transaction is based on the charm of the product, and the second transaction is based on the charm of the service.

25. When visiting customers, the principle that sales staff should follow is to grab a handful of sand even if they fall. This means that sales staff cannot leave empty-handed. Even if the sales are not closed, they must serve the customers for you. Introduce a new client.

26. If you complete a sales promotion, you will get a commission. If you make friends, you can make a fortune.

27. Sales promotion is completely the application of common sense, but only by applying these concepts that have been proven by practice to motivators can it produce results.

28. Stick to the end--can you see "no" as a challenge rather than a rejection? Are you willing to stay the course during the 5 to 10 visits it takes to complete a sales pitch? If you can do it, then you will begin to realize the power of persistence.

29. The most clever way to respond to a competitor's offensive is demeanor, products, dedicated service and professionalism. The most stupid way to respond to a competitor's offensive is to speak ill of the other party.

30. Understand customers and meet their needs. Not understanding customer needs is like walking in the dark, wasting effort and not seeing results.

31. Let customers talk about themselves, and let a person talk about themselves, which can give you a great opportunity to explore common points, build goodwill and increase the chance of completing the sales.

32. The bigger your business gets, the more you have to care about customer service. After tasting the sweetness of success, the fastest way to get into trouble is to ignore after-sales service.

33. The best salespeople are those with the best attitude, the richest product knowledge, and the most considerate service.

34. According to surveys, 71% of customers buy products from you because they like you, trust you, and respect you. Therefore, selling is first about selling yourself.

35. Every salesperson should realize that sales can only be successful if they keep their eyes on your customers.

36. Approaching customers in a planned and natural manner, making customers feel that it is beneficial, and enabling smooth negotiations are work and strategies that salespeople must prepare hard in advance.

37. Before you start selling, you must first win the favor of the customer or the best way to win the sales is to win the heart of the customer. People are more likely to buy from friends than from salespeople. .

38. For salespeople, the most valuable thing is time. Understanding and selecting customers means allowing salespeople to focus their time and strength on the people who are most likely to buy, rather than wasting it. On people who can’t buy your product.

39. The relationship between sales staff and customers does not require formulas and theories like calculus. What is needed is today's news, weather and other topics. Therefore, do not try to use simple principles to tempt customers.

40. Selling to help customers, not selling for commission.

41. Sales staff must read more books and magazines about economics and sales. In particular, they must read newspapers every day to understand national and social news and major news events. Visiting customers is often the best topic. And not be ignorant and ignorant.

42. If you send away a happy customer, he will publicize it for you everywhere and help you attract more customers.

43. How do salespeople in this world pull the heartstrings of customers? Some people convince people with their quick thinking and logical eloquence, while some people move people's hearts with their well-rounded and impassioned speeches. However, these are all matters of form, ( ) to persuade a person at any time and in any place. There is only one factor that always comes into play: sincerity.

44. In sales activities, character and product are equally important. Only in the hands of sales staff with excellent character can high-quality products win the long-term market.

45. Product knowledge and sales skills are meaningless if the sales representative cannot get customers to sign orders. No deal, no sale, it’s that simple.

46. Before becoming an excellent salesperson, you must become an excellent investigator. You must discover, track, and investigate until you know everything about your customers and make them yours. So far as good friends.

47. All company-related materials, instructions, advertisements, etc. must be carefully studied and memorized. At the same time, it is necessary to collect competitors' advertisements, promotional materials, manuals, etc. for discussion and analysis, so as to know ourselves and the enemy and take corresponding countermeasures.

48. Overcome transaction obstacles with a confident attitude. Sales promotion is often about the ability to express and create purchasing confidence. If customers do not have purchasing confidence, no matter how cheap it is, it will not help, and low prices will often frighten customers. run.

49. If you don’t make a transaction request to your customers, it’s like you took aim but didn’t pull the trigger.

50. Know your customers, because they determine your performance.

51. Sales staff must always pay attention to comparing performance fluctuations every year and month, and conduct introspection and review to find out the crux: Is it human factors or market fluctuations? Is it a competitor's strategic factor or a change in company policy? Only by waiting can we actually grasp the correct situation and find countermeasures to complete tasks and create good results.

52. Arrive for appointments on time. Being late means: I don’t respect your time. There is no excuse for being late. If being late cannot be avoided, you must make a phone call to apologize before the appointed time, and then continue with the unfinished sales work.

53. When closing a transaction, you must persuade the customer to take action now. If you delay the transaction, you may lose the opportunity to close the transaction. A sales motto is: Today's order is in front of you, and tomorrow's order is far away.

54. Troublesome customers are the best teachers for salespeople.

55. When you are unable to answer a customer’s objection, you must not be perfunctory, deceptive or deliberately refute. You must answer as much as possible. If you cannot get the point, you must ask your superiors for instructions as soon as possible to give the customer the fastest, satisfactory and correct answer. answer.

56. Before achieving blockbuster results, you must make boring preparations.

57. The golden rule of sales is to treat others the way you would like others to treat you. The platinum rule of sales is to treat people the way they like to be treated.

58. For sales staff, sales knowledge must be mastered. Sales without knowledge as a foundation can only be regarded as speculation and cannot truly appreciate the joy of sales.

59. The rules of the marketing game are: a series of activities carried out for the purpose of closing a transaction. Although the transaction is not equal to everything, there is nothing without the transaction.

60. Sales staff should never treat a customer rudely because he or she does not buy your product. In that case, you will not only lose a sales opportunity, but also a customer.

61. Transaction proposal is to propose the right solution to the right customer at the right time.

62. Hard work will bring luck - take a closer look at those people who are lucky. That good luck was obtained after years of hard work. You can be like them.

63. As far as sales are concerned, being good at listening is more important than being good at speaking.

64. Face work with enthusiasm--make every sales feel like: This is the best one.

65. The road to obtaining orders starts with finding customers. Cultivating customers is more important than immediate sales. If you stop adding new customers, your salespeople will no longer have a source of success.

66. Use numbers to find out how you succeed - determine how many leads, how many phone calls, how many potential customers, how many meetings, how many product introductions, and how many times you need to complete a sales pitch. Track back and then follow this formula.

67. Customers use logic to think about problems, but it is emotions that make them take action. Therefore, salespeople must press the customer's heart button.

68. Loyalty to customers is more important than loyalty to God. You can deceive God a hundred times, but you can never deceive your customers once.

69. The first transaction rule: Request the customer to buy. However, 71% of the salespeople did not reach a deal with the customer because they did not ask the customer to buy.

70. Your neglect of service to old customers is an opportunity for your competitors. If you continue like this, you will be in crisis before long.

71. Transactions that are not easy for customers are bound to be harmful to sales staff. This is the most important business ethics principle.

72. 38. Don’t sell but help. Selling means giving things to customers, but helping means doing things for customers.

73. Focus on the right goals, the right time and the right customers, and you will have the tiger's eye of sales.

74. According to surveys, 50% of sales are completed because of friendship. This means that if the sales staff does not make friends with customers, you will hand over 50% of the market to others. Friendship is a super magic weapon for sales.

75. Sell to people who can make purchasing decisions. If your sales target does not have the power to say buy, you will not be able to sell anything.

76. Leave a deep impression on customers. This impression includes an innovative image and a professional image. How would your customers describe you after you left? You are leaving an impression on others at any time, sometimes dim, sometimes bright, sometimes good, sometimes not necessarily. You can choose the impression you want to leave on others, and you must also be responsible for the impression you leave. .

77. Clothes cannot make a perfect person, but 90% of the impression given by the first meeting is due to clothes.

78. The first law of sales failure is: competing with customers.

79. Belief in your product is a necessary condition for sales staff. This confidence will be passed on to your customers. If you have no confidence in your products, your customers will naturally have no confidence in them either. Rather than being convinced because of the high level of logic in your words, it is better to say that he was convinced by your deep confidence.

80. We cannot count how many customers are lost because of small mistakes - forgetting to return calls, being late for appointments, not saying thank you, forgetting to fulfill promises to customers, etc. These small mistakes The thing is the difference between a successful salesperson and a failed salesperson, the details determine success or failure.

81. High-performing salespeople can withstand failure, in part because they have absolute confidence in themselves and the products they sell.

82. Not getting an order is not a shameful thing, but not knowing why it is a shame is.

83. There are three rules for increasing sales: first, focus on your important customers, second, be more focused, and third, be more focused.

84. Performance is the life of a salesperson, but it is wrong to ignore business ethics and use any means to achieve performance. Success without honor will sow the seeds of failure in the future.

85. Inquire curiously about the people around the customer, be enthusiastic even if it is absolutely impossible to buy, and patiently explain, introduce, and inform them that they are very likely to directly or indirectly affect the customer's decision.

86. Move the customer’s heart rather than their head, because the heart is closest to the customer’s pocket where money is stored.

87. You will lose one transaction because of excessive enthusiasm, but you will lose a hundred transactions because of insufficient enthusiasm. Enthusiasm is far more contagious than rhetoric.

88. Get along well with others (colleagues and customers). Sales is not a one-man show. You must work together with colleagues and become partners with customers.

89. Preparation and planning before marketing must not be neglected or underestimated. Only when you are prepared can you be sure of victory. Prepare your pitch, your opening remarks, questions to ask, words to say, and possible responses.

90. Listen to buying signals-----If you listen attentively, when the customer decides to buy, he will usually give you a hint that listening is more important than talking.

91. Writing a letter to a customer is one of your best opportunities to be different or better than other salespeople.

25 classic sales skills and sayings

1: Before achieving blockbuster results, you must do boring preparations.

2: Before becoming an excellent salesperson, you must become an excellent investigator. You must discover, track, and investigate until you know everything about your customers and make them yours. So far as good friends.

3: Believe in the company, believe in the product, and believe in yourself!

4: Your success is based on your self-confidence, and your self-confidence is based on your preparations. You must have the belief that you must win, and let your Thoughts guide the way to success and perseverance.

5: Observation ability is as important as sales ability and listening ability!

6: Without risk, there is no reward, and without risk, there is everything.

7: Approaching customers in a planned and natural manner, making customers feel that it is beneficial, and enabling smooth negotiations are work and strategies that salespeople must prepare hard in advance.

8: For salespeople, the most valuable thing is time. Understanding and selecting customers means allowing salespeople to focus their time and strength on the people who are most likely to buy, instead of wasting it. On people who can’t buy your product.

9: There is no distinction between high and low customers, but there are grades. Determining the number and time of visits according to the customer grade can maximize the sales staff's time.

10: Approaching customers must not be rigid and formulaic. You must be fully prepared in advance and adopt the most appropriate method and opening remarks for each type of customer.

11: Launch a series of activities for the purpose of closing a transaction. Although the transaction is not equal to everything, there is nothing without the transaction.

12: Never fight an unprepared battle.

13: Use your strength to fight!

14: The power of everyone’s speech is huge, it can turn the impossible into possible, and turn disadvantages into advantages.

15: Salespeople must make themselves more valuable.

16: Not getting an order is not a shame, but not knowing why it is a shame!

17: Face work with enthusiasm - make every sales feel like: This is the best one ever!

18: Flattery before the sale is not as good as the service after the sale, the latter will permanently attract customers.

19: Clothes cannot make a perfect person, but 90% of the impression you will give when you meet someone for the first time is caused by clothes.

20: The first transaction was based on the charm of the product, and the second transaction was based on the charm of the service.

21: Loyalty to customers is more important than loyalty to God. You can deceive God a hundred times, but you can never deceive your customers once.

22: Your neglect of old customers is an opportunity for your competitors. If you continue like this, you will be in crisis before long.

23: Sales staff should learn to sincerely praise customers.

24: The first law of sales failure is: compete with customers!

25: Successful sales are not achieved overnight, but a long process from quantitative change to qualitative change