1Poster-What content is needed for a poster?

What are the steps to make a poster?

To make a beautiful poster, you must first clarify the theme of the poster, and collect relevant pictures and text materials based on the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "

Christmas Eve

", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster.

According to the requirements of the layout, typesetting the text first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two.

After the background, text, and pictures are produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. What content does a poster need?

Posters are an art of information transmission and a popular publicity tool. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features.

In schools, posters are often used in theatrical performances, sports meets, storytelling sessions, exhibitions, parent-teacher conferences, festivals, competition games, etc. The general requirement of poster design is to make it clear at a glance.

Posters are also called posters. They are large paintings posted on street walls or hung in shop windows, attracting the attention of passers-by with their eye-catching images. In a sense, the 20th century was the century of political propaganda, and posters reached their peak as a propaganda method at that time. The two world wars, the revolution and construction of the Soviet Union, and the Spanish Civil War were the peak periods of political poster creation. Especially in the first fifty years of the 20th century, it was the golden age when propaganda posters became popular. In Soviet Russia shortly after the victory of the October Revolution, the windows of the post and telecommunications office in the center of Moscow were covered with posters so that citizens could understand the revolutionary situation from these posters with different expressions.

Posters usually contain information, so the theme should be clear and conspicuous (such as xx competitions, discounts, etc.), and then summarize the main content such as time, location, notes, etc. in the most concise sentences. The aesthetics of a poster's illustrations and layout are often great ways to attract attention. In real life, there are more abstract and concrete ones.

Steps in poster design:

1. The purpose of this poster

2. Who is the target audience?

3. Their How is the reception? 4. How about other posters for products in the same industry? 5. The expression strategy of this poster

6. Creative points

7. Expression techniques

8. How to combine with products

Specific elements of poster design:

1. Full visual impact, This can be achieved through images and colors

2. The content expressed in the poster should be concise and capture the main appeal points.

3. The content should not be too much

4. Generally based on pictures, supplemented by copywriting

5, the theme fonts are eye-catching

Types of posters

Posters can be roughly divided into commercial posters according to their applications. , cultural posters, movie posters and public welfare posters, etc. Here is a general introduction to them.

1. Commercial posters:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience.

2. Cultural posters:

Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.

3. Movie posters:

Computer posters are a branch of posters. Movie posters mainly play the role of attracting the audience's attention and stimulating movie box office revenue. They are similar to drama posters, cultural posters, etc. Somewhat similar.

4. Public welfare posters:

Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, and promote the spirit of love, dedication, unity and progress, etc.

In-store poster design:

In-store posters are usually used in business stores for in-store decoration and promotion purposes. The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment.

Investment poster design:

Investment posters are usually for commercial promotion, using eye-catching visual effects to promote certain goods or services. The design of the investment poster should clearly define its business theme. At the same time, attention should be paid to highlighting the key points in the application of copywriting, and it should not be too fancy.

Exhibition poster design:

Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places* **place. It has the function of disseminating information, involving a wide range of content, rich artistic expression, and strong far-sighted effect. A poster consists of several parts

Layout, color, text, graphics

In designing posters The following elements need to be fully taken into consideration:

1. The poster requires a clear theme. When grasping the theme positioning of the poster, the main content that you want to express should be reflected. Posters generally consist of three parts: title, text and signature. Pay attention to the refining of the theme and the description and design of other texts.

1. Title

There are many ways to write the title of a poster, which can generally be in the following forms:

One, alone:

Literary genre

Name composition. That is, write the word "Poster" in the middle of the first line.

Second, the title should be directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc.

Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again."

2. Text

The text of the poster requires the following content to be written clearly:

First, the purpose and significance of the activity.

Second, the main items, time, location, etc. of the activity.

Third, specific methods of participation and some necessary precautions.

3. Signature

It is required to sign the name of the organizer and the date of publication of the poster.

The above format is for the poster as a whole. In actual use, some content can be reduced or omitted.

In addition to eye-catching images, text design is also an indispensable part of posters. When people pick up a poster, they first pay attention to the textual information, because textual information is the most effective way to convey the theme elements of a poster. It is conceivable that a creative text will make the poster more effective with half the effort.

Common text expression techniques in poster design include the following:

1. Borrowing metaphors

"Use one thing to describe another thing", metaphorical There is no direct relationship between the object and the theme, but it is similar to certain characteristics of the theme at a certain point, so it can be extended and transformed by using the theme to obtain the artistic effect of "tactful expression".

2. Humor

Humor is expressed through certain ridiculous characteristics of people's temperament, appearance and behavior, embodying the characteristics of comedy. Extend something that needs affirmation to the level of comics infinitely, creating a humorous mood that is full of fun, laughable and thought-provoking.

3. Seeing the big from the small

Seeing the big from the small is to use unique imagination to grasp a point or a part and concentrate on describing or extending it to express the theme more fully. It is a highly refined product that combines the small with the large, and uses the small to win the big. It is the deliberate pursuit of simplicity.

4. Association method

The association method is based on the psychology of the human body. People see themselves or their own experiences in aesthetic objects, which are integrated with the poster itself. , in the process of association, the aesthetic feeling is triggered, and the intensity of the emotion is always intense and rich.

5. Direct display method

It displays a product or theme directly and truthfully on the advertising page, making full use of the realistic expression ability of photography or painting techniques. Carefully depict and focus on rendering the texture, form and functional uses of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

6. Use emotion to support things

The sentence "Those who touch people's hearts must not come before emotion" has shown the role of emotional factors in artistic creation.

Expression techniques

Focus on choosing content with emotional tendencies, using beautiful emotions to highlight the theme, and truly and vividly reflecting this aesthetic emotion can move people with emotion and use art to inspire people. power.

7. Suspense Arrangement Method

The suspense method is often seen in articles. It takes advantage of people's suspicion and nervousness to produce an exaggerated effect and drive consumers' attention. Curiosity and strong actions.