Complete works of national TV station logos for TV channels (logo shape and meaning)

The logo of China Education TV Station adopts the shape of interlocking hands to form the theme.

Moral 1: Highlight the idea of building China Education TV Station into the world's largest learning platform with equality, mutual understanding, communication and open interaction, and the guiding ideology of "people-oriented, fashion learning, ability first and service as the core".

Moral 2: The shape of two hands is a variant of the initial letter "L" of English "Learn" to show that it advocates a new learning concept of learning society and strengthens the new social trend of learning for everyone, learning all the time, learning everywhere and learning actively.

Moral 3: Compare knowledge to a hand, improve the comprehensive quality of the whole people downwards, and lift up the future moral of national rejuvenation: only learning can acquire knowledge, only learning can change fate, and only learning can achieve the future.

2065438+On June 24th, 2005, China Education Television changed its logo to a simple single line "CETV", which made it clear at a glance.

The channels broadcast by China Education TV include: CETV- 1 Education Comprehensive Channel, CETV-2 Education Science and Technology Channel, CETV-3 Education City Channel, CETV-4 Document Recording Channel, etc. The logo design of Beijing TV Station takes the English abbreviation BTV(Beijing TV) as the main design element, with simple graphics, simple meaning, more modern and international. As for the main color, the red of the palace wall and the white of white marble are the main colors, and the overall sense of solemnity, modernity and internationalization fits seamlessly with the image of Beijing TV Station.

The new logo of Dragon TV chooses fresh orange as Dragon TV because it is fresh, rich and bright, and it is a popular fruit. Fresh-Dragon TV broadcasts the freshest news every day; Rich-the TV dramas broadcast by Dragon TV every day are diverse and rich; Dragon TV brings fashionable and joyful entertainment information and the hottest topics to the audience every day. Shanghai Oriental TV is like a lovely orange, which is delicious, nutritious and lovely in appearance. It is suitable for all ages in Xian Yi! At the same time, the round orange can become a sphere and another symbol of the five-pointed star in the sign of the earth ... Children and the elderly are full of affection for it. It symbolizes Excellence, victory and good memories. Among the national flags of all countries in the world, only the national flag of China uses a complete five-pointed star element. The five-pointed star has a sense of expansion and has a natural connection with satellite TV ... The bright orange covered by the five-pointed star symbolizes that Shanghai Oriental TV has covered the east of the world and has expanded and grown with its tentacles. It has built an interactive platform for exchanges between Shanghai and the whole country and even the whole world, and provided opportunities for promoting Shanghai and collecting local fine products.

The logo of Chongqing TV Station is abbreviated as CCQTV in English. At first, it was centered on one earth and surrounded by two English letters "C". The gap between the earth and the first "C" and the gap between the two "C" on the lower right of the sign form the English letter "Q", which is unique. The rotating earth in the middle is full of movement and personality, which embodies the vitality, internationalization and modernity of this young municipality.

2065438+May 2005 1 day, all channels of Chongqing Satellite TV and Chongqing Radio and Television Station changed their logos. Once again, the logo is ingeniously combined with the initials "CQ" of "Chongqing". The logo is in the form of "parrot". Many netizens jokingly call Chongqing Satellite TV "Parrot Station".

Hebei TV station logo, Hebei inner ring of Beijing and Tianjin, outer ring of Bohai Sea, rising Hebei, as a dazzling pearl around Bohai Sea, has a unique geographical advantage. The Great Wall and Bohai Sea gave birth to the spirit of self-improvement, unity and forge ahead and an open and inclusive mind of Hebei people. The Great Wall of Wan Li, which originated from the old dragon head in Hebei Province, is a symbol of the Chinese nation, the pride of the people in Hebei Province, and a unique geographical symbol and cultural brand in Hebei Province, which inherits the historical civilization of the Chinese nation. The logo of Hebei TV Station takes the Great Wall and Bohai Sea as basic elements. Logo uses calligraphy and Mo Yun to interpret the uplift belt around Bohai Sea, forming an aesthetic image like mountains and waters, which is concise, freehand, quiet and dynamic, symbolizing the broad development prospect and bright future of Hebei's reform and opening up, and full of strong artistic sense and strong cultural atmosphere. The Great Wall and Bohai Sea have nurtured the sons and daughters of Yan and Zhao who are constantly striving for self-improvement. The Bohai Sea represents the broad mind and lofty aspirations of the people of Hebei. The starting point of the Great Wall is in Hebei, which is also a symbol of the Chinese nation and inherits the history of Chinese civilization. Logo is simple and generous, leaving a deep impression on people.

The logo of Shanxi TV station is like a flame, which represents the spirit of Shanxi people's hard struggle and endless life. At the same time, the shape of the sign is similar to the map of Shanxi, and the curve in the middle represents the longest river in Shanxi, Fenhe, flowing through Jinzhong and Jinnan. Fenhe River not only inherits the hope of Shanxi people, but also carries the civilization of Shanxi for 5,000 years.

Because this logo is not only like a flame, but also like a leaf, after the launch of the new logo, Shanxi TV station has another name: Ye Zitai.

The logo of Liaoning TV Station consists of a golden circular body superimposed with a silver-white five-pointed star, a small five-pointed star and an ascending trajectory. The round body symbolizes the sun and the earth, meaning prosperity and rolling forward; The five-pointed star symbolizes the Big Dipper and the North Star, which means that the stars twinkle and lead the way. Part of the open five-pointed star is in the upper right corner of the sphere, indicating that Liaoning is located in the northeast and is brave in innovation; The upward movement of the five-pointed star means vigorous development and sustained growth; Golden color means harvest, happiness and auspiciousness; Silver white means sincerity, purity, stability and harmony; The combination of gold and silver represents eternal wealth and a bright future. The golden circle is superimposed with the silver-white five-pointed star and the ascending trajectory, which set off each other and complement each other. It is stable, atmospheric and integrated, symbolizing the vast universe and endless life, indicating that Liaoning will be fully revitalized and create more brilliance. Liaoning TV station will surely develop rapidly and shine brilliantly!

Jilin TV Station was established in 1959, 10 and 1 year, and it is one of the earliest seven TV stations in China. The overall shape of the logo of Jilin TV Station is simple and clear. At first glance, it is a smooth artistic deformation combination of Jilin Chinese phonetic initials. In fact, it's not only that, but what's more ingenious is that this shape is the writing intention of the bird red-crowned crane in Jilin Province, which fully shows the characteristics of beauty, elegance, lightness and elegance of the red-crowned crane, just like a genius's brushwork, outlining the generous spirit, and its shape rises at a 45-degree angle with the horizontal plane, symbolizing it.

In terms of color, the logo adopts the three primary colors of TV: red, green and blue, which not only reflects the obvious characteristics of the industry, but also reflects the blue sky and green fields under the fiery sun, indicating that Jilin is an ecological province and full of vitality. The harmonious collocation of the three primary colors gives people a steady, bright and non-jumping visual feeling, showing the beauty of harmony.

In addition, when the logo is used as a screen corner sign, the color is set to translucent gray. The adoption of this symbol of international fashion color means that Jilin TV Station is trying to keep up with the trend of progress and reflect its own value while integrating into the tide of the times.

Heilongjiang TV Station-The logo of Heilongjiang TV Station is in the form of a seal, with the word "Dragon" engraved on the outside and a white box on a red background, which is slightly three-dimensional. The word "dragon" is cursive, which means Heilongjiang takes off.

Logo of Jiangsu TV Station: This logo inherits the original logo of Jiangsu TV Station "S" and the diamond outline, and changes and merges the initials "J" and "S" of "Jiangsu" to form the Chinese character "Man" in seal script, which highlights the concept of "people-oriented" and expresses the wonderful service purpose and innovative spirit of the media for the people. At the same time, the deformed combination of "J" and "S" depicts a natural picture of the intersection of the Yangtze River and the canal in Jiangsu, vividly showing the unique geographical environment characteristics of Jiangsu. In terms of design style, the scheme adopts the most advanced three-dimensional and multi-dimensional design in the world, which is rich in change and fashion.

The logo of Zhejiang TV Station is based on sky blue, and the white "Z" is embedded in it. Quiet and far-reaching blue and pure white have accumulated an elegant core, reflecting the fresh and elegant Jiangnan culture. The abstract language of graphics gives people implicit beauty and is memorable. The white curve in the middle represents Qiantang River, the mother river of Zhejiang, and it also looks like the English letter "Z". There is much water and rain in the south of the Yangtze River, so the logo takes blue as the background color, which represents the lingering south of the Yangtze River and has distinct regional characteristics.

The logo of Anhui TV Station is based on the "Welcome Pine" of Huangshan Mountain, a famous scenic spot in Anhui Province, which embodies the hospitality spirit of Anhui people. At the same time, the shape of welcoming pine is like Anhui's initials "A", which people can see at a glance.

Fujian Radio and Television Station takes the letter F as the design element. The design of "F" consists of the image of space, and the trajectory of meteors also symbolizes that radio stations spread information and good wishes as quickly as meteors. The appearance of stars symbolizes the pioneering spirit of the group in the new era and also embodies the characteristics of the industry. Fujian TV launched a new logo at 0: 00 on May 1 2006. The logo is based on blue and white. Blue represents the Strait of Taiwan Province Province, and the white in the middle is the deformation of Fujian initials "F". This "F" is like a white seagull flying freely in the Taiwan Province Strait, which means that the two sides of the strait belong to the same country, and the exchanges and contacts between the people on both sides of the strait should not be subject to any political restrictions. The wings of a pair of seagulls are like a bridge connecting the mainland and Taiwan Province Province, which also indicates that Fujian Province is a window for exchanges between the mainland of the motherland and the treasure island of Taiwan Province Province.

Jtv's logo has a vivid three-dimensional sense, which is composed of the first letter "JX" of Jiangxi Hanyu Pinyin, and looks like a beautiful azalea.

Shandong is the mouth of the Yellow River, so the logo of Shandong TV station is as winding as the Yellow River, which embodies strong regional characteristics. At the same time, it is also a variant of Shandong initials "S". In addition, people are used to writing the word "mountain" in cursive script as "S". The sign conveys the spirit of hospitality of Shandong people like a ribbon.

Henan TV station logo: Henan is the Central Plains and the birthplace of Chinese culture. Elephants existed thousands of years ago, so there is an elephant shape in the middle of the sign, which is a metaphor for Henan's long culture.

The theme color of the logo of Hubei TV Station is blue, with a river in the middle. The middle of this river is like the intersection of the Yangtze River and the Yellow River, which hides the similarity of the English word "hb" and also implies the river view of Hubei.

The logo design of Hunan Satellite TV is unique and gives people more associations. The logo has a simple and smooth oval outline, and a gap is naturally formed at the lower left, which forms the freehand brushwork of fish, and the center presents the enlarged shape of the "portrait" of rice, symbolizing Hunan with the reputation of "land of fish and rice". From the screen, the golden symbol is like a link, representing the specific connotation of TV media, which means that Hunan Satellite TV is the link to let the world know about Hunan and let Hunan go to the world. The logo pattern also contains the trajectory of satellite movement, and there is a bright new star in the east. The overall shape of Hunan Satellite TV logo gives people a feeling of being steady and lively, serious but not rigid.

The logo pattern of Guangdong TV station is based on the Chinese character "Guang" and is formed by deformation and combination. "Guang" is transformed into the shapes of letters "T", "V" and "Red Mouth" respectively, which strongly expresses the theme of "Guangdong TV Station". The whole logo pattern has a triangular structure, symbolizing the regional characteristics of Guangdong represented by the Pearl River Delta. The dot on the word "Guang" is like the rising sun in the east, symbolizing the pioneering spirit of Guangdong TV Station for reform and opening up under the leadership of the China Production Party. The lines that make up the word "Guang" are natural and smooth, and are permeated with the natural, exquisite and beautiful features of Lingnan culture. The horizontal meaning of the word "Guang" means that Guangdong TV Station provides healthy, lively and colorful spiritual food for TV viewers with excellent technology and editing. This emblem is concise and lively, full of the flavor of the times and modern sense, which fully shows the theme of "Guangdong TV Station" and has a strong visual impact.

The logo of Hainan TV Station consists of three parts. Blue represents the ocean, indicating that Hainan is an island surrounded by the sea on all sides, while green indicates that Hainan has a pleasant climate, with spring-like seasons and always full of green. The white one in the middle is coconut trees, which can be seen everywhere in Hainan. This sign is brightly colored, highlighting the geographical customs of Hainan.

Sctv's new logo was put into use on September 1994, and its pattern was modified on the basis of the main pattern of the flag of Sichuan International Television Festival in China. It absorbed the traditional form of China's calligraphy and skillfully integrated Sichuan.

Peacock is only found in Yunnan in China, and it has become a symbol of Yunnan. Taking the peacock as the orthographic symbol not only has strong regional characteristics, but also highlights the characteristics of Yunnan. Not only that, the auspicious and beautiful meaning contained in Peacock also reflects the dazzling and friendly picture of Yunnan TV Station. The basic shape of the sign is oval, with the head as the center, and it forms a strong dynamic and open trend through the spiral expansion of the neck and tail. Peacock is elegant, free and easy, ready to go, which embodies the vitality and vitality of Yunnan TV station. The simple, vivid and smooth strokes of the logo have the freehand charm of China traditional painting and calligraphy, and the abstract shape also has the mystery and symbolism of ethnic decorative patterns and Naxi Dongba hieroglyphics, which is very rich in Yunnan's regional cultural characteristics. Auxiliary modeling is curly clouds, with peacock lining, which can highlight the charm of clouds flying proudly. Both colorful clouds and peacocks have Yunnan characteristics. The golden melody is noble and a symbol of harvest, which means the brilliant future of Yunnan TV Station.

Logo of Guizhou Radio and Television Station: The new logo was inspired by the "power on" sign on TV and TV remote control. Because it is so vivid and lifelike, Guizhou Satellite TV has been nicknamed "switch desk" by netizens. The new logo still uses the initial letter "G" of gztv Chinese Pinyin as the design element.

The logo of Shaanxi TV Station: noble and elegant orange, which is not only the color of the land of Sanqin, but also highlights the royal weather of xi 'an, the ancient capital of the 13th Dynasty, implying that Shaanxi Radio and Television Station is like the rising sun in Ran Ran, Ran Ran, full of vigor and vitality. Orange, white and sky blue complement each other, which is not only the inheritance of the original logo primary colors, but also given new meanings, just like a bright star in the vast blue sky.

The logo pattern of Gansu TV Station is formed by the combination of the first letter "GS" of the word "Gansu", and the whole logo is screen-shaped. "G" is white and green, symbolizing Gansu, a land full of vitality and hope; The "S" twists and turns, representing the Yellow River and the Silk Road crossing Gansu, also implies that Gansu TV Station is forging ahead and forging ahead.

The new logo focuses on the "five new" positioning of "new silk road, new world, new wealth, new image and new media", and advocates the concept of integration, communication and enjoyment. LOGO is made of crystal clear amber, and the "S" embedded in it shows the softness of the Yellow River and the glory of the ancient Silk Road. The S-shaped opening extends, representing openness and enterprising.

The logo of Qinghai TV station means green mango and the water of Sanjiang; Qinghai is the source of the Three Rivers. In order to protect the purity of water sources, Qinghai people have made many contributions. This sign means that everyone should cherish every drop of water, cherish every tree, every mountain and treat every life well.

The logo of Xinjiang TV Station is inspired by the traditional silk in China. When you see silk, you will think of the Silk Road, and Xinjiang is world-famous for its famous Silk Road. The graphics of the new logo are like a piece of flowing and dancing silk, with strong sense of movement, smart flying and fashionable visual feeling. Like a fluttering silk, it keeps spinning for a while. In the natural part of the color transition, the first letter "X" of the Chinese phonetic alphabet "Xinjiang" is just implied. The color of the new logo is bold and unrestrained. The main colors include red, yellow and purple. Red is the traditional color of China, which represents happiness and prosperity. It also represents the significance of being positive, healthy and high-spirited. Yellow represents land and desert, and purple represents the mystery and charm of Xinjiang's multiculturalism. The whole logo presents a pattern of left convergence and right divergence, which is refined with the design theme of silk flying east. It also represents the idea that a flying silk floats from an origin to the east. At the beginning of logo design, it strictly follows the characteristics of logo application in international TV media, and promotes design performance with international vision and modern methods. The whole body is based on the sleek streamlined body, supplemented by flying wings, which is full of movement and very contemporary. Visually, the whole feeling is fashionable, avant-garde, flying smart, elegant and ethereal, which implies a mystery. According to the color usage of domestic satellite TV logos, one color is the main color, and there are not many two colors. This new logo boldly uses three colors, which is more advanced and avant-garde. At the same time, the unified and coordinated use of multi-colors also reflects the cultural concept of "China is one and multi-colors" put forward by Secretary Zhang Chunxian. A sign is just a symbol, and it is impossible to embody all the colors and elements of Xinjiang in a large scale. In the interpretation of logo, we use various colors to show and reflect the colorful Xinjiang.

Ningxia TV station, "the pearl on the plug" Ningxia's original intention is "peaceful Xixia" Since ancient times, China has been known as "Nine Songs of Huang Hefu and Ningxia". The logo of Ningxia TV Station also explains this allusion well. The yellow pattern represents the Yellow River with nine curves, while the blue above symbolizes the fertile oasis Ningxia. This symbol also represents the good wishes of Ningxia people for peace and happiness.

The logo of Inner Mongolia TV Station consists of the pinyin abbreviations N and M in Inner Mongolia. The words Lian Bi and * * * use graphics, with mountains and rivers in the vertical direction and rivers in the horizontal direction. It is also a continuous Mongolian yurt, which is an artistic portrayal of the vast grassland in Inner Mongolia. At the same time, the zigzag part of the sign has a mane that floats in the wind like a Mercedes-Benz horse. It is far-reaching and intriguing to extract, summarize and express the local characteristics of Inner Mongolia with abstract modern graphic techniques. In addition, the combination of logo design and English letters in series breaks the geographical and regional restrictions and is conducive to the promotion of the overall brand of Inner Mongolia TV Station. It is international, easy to identify and full of personal characteristics.

The logo of Tibet TV Station is shaped like a yak's head and has obvious regional characteristics. At the same time, the red, green and blue stripes also symbolize the close ties between Tibet and the mainland of China.

On February 201May 15, Tibet Satellite TV was completely revised. After the revision, Tibet Satellite TV used the crystal logo, which was only used as a propaganda film because it was not approved by the State Administration of Radio, Film and Television. The design concept of Phoenix TV logo was put forward by Liu Changle. He believes that China people have regarded Phoenix as a symbol of good luck, peace and happiness since ancient times. With the cooperation with Hong Kong Satellite TV, the exclusive shareholder of American News Center, Phoenix Satellite TV itself has once again "married" in an unprecedented way. The intersection of yin and yang between Phoenix and Phoenix symbolizes the historical integration and reorganization of eastern and western cultures, traditions and modern cultures. When people appreciate this rich symbol and listen to Liu Changle's explanation, it is almost a pleasure. A phoenix and a phoenix, a yin and a yang are like two burning fires, which are contained in a circle in a very dynamic way, which is both intuitive and symbolic. Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix-tailed Phoenix. 1March 3, 9961day, Phoenix Satellite TV Chinese Channel was launched at the same time when Phoenix Satellite TV Co., Ltd. was established ... It is the goal of Phoenix Satellite TV's China program production to constantly innovate and surpass itself. Current Affairs Express, Phoenix Early Bus, Gathering at Phoenix Station, Deng Yongqiang Miscellaneous Talk, News Hotline and various types of TV dramas not only become popular brand-name programs, but also make Phoenix TV a leader in the trend of TV media. Phoenix Satellite TV broadcasts Mandarin programs to Chinese mainland, Hongkong, Taiwan Province Province, Japan, Southeast Asia, Australia, New Zealand and the Middle East 24 hours a day through Avisat-3 satellite. Phoenix Satellite TV's China TV programs are all-encompassing, including works by Chinese and foreign TV representatives, news and information, sports, music, drama and movies.

The program positioning of Phoenix TV Chinese Station mainly represents various social and cultural trends in Asian Chinese areas and the lifestyle and taste of the audience, and leads the audience to a brand-new audio-visual space with fresh themes, diverse forms, fresh styles and novel contents. The whole logo of TVI is centered on the triangle, which represents the spirit of breakthrough and diversified business development. At the same time, it contains the goal of combining information, entertainment and the public closely. The outer circle represents the promotion of corporate image, the flexibility of information transmission, the rapid operation of global synchronization and the significance of constantly providing the latest information. In addition, in the combination of lines, the central triangle is red, which shows the energy, vitality and enthusiasm of communication. The outer ring from fine to thick represents the forward-looking concept of TVI expansion operation.

Asian TV signs use orange-red English lowercase letter "A" as the main body, and its shape is triggered by infinite symbol (∞) and "Mobius band", which makes its TV programs creative. The word "A" stands for "Asia" (Asia) and Grade A (Best). Orange represents youth and positivity.