Drug store Spring Festival pop poster-How to write POP in medicine?

how to decorate the drugstore on New Year's Day

How to create the atmosphere outside the store

1. Arch: Arch is allowed to create the activity atmosphere and set off the atmosphere in the store site.

2. Banners: Banners should be hung neatly under the signboard of the store. When the banner is hung, the electronic screen shall not be pressed down, and it shall not be hung too low to affect pedestrians' walking.

3. lanterns: hung under the signboard of the store, with a parallel spacing of about 1 meter, evenly hung according to the size of the facade, and highly uniform.

4. Window: POP posting can be made to publicize the special price information during the activity period, so as to avoid that the POP posting is too dense to affect the transparency of the store; Post publicity and spray painting in a unified way, and pay attention to the timely removal after the event.

II

Creating the atmosphere in the store

1. Hanging flag

: Hanging neatly and in the same direction.

flower pulling: hanging flowers above the store shelves avoids hanging tags and lights, and there is no need to hang lanterns.

POP: writing standard, hanging above the end frame, neat and consistent.

Balloon: it can be used as decoration. Multiple balloons are tied in a group with colored ribbons, and the balloons in the same group use the same color, such as red in the Spring Festival.

2. posting type

explosive stickers: there are at least three in the whole end frame, the first floor is big explosive stickers, and the other floors are small explosive stickers.

ultra-low-priced cards: used during activities. It is recommended to use yellow ultra-low-priced cards uniformly.

3, terminal layout effect

In addition to inserting balloons, DM sheets can be hung on the end frame to facilitate customers to read activity information. According to the actual space of the store, the atmosphere in the store chooses different project layouts to achieve the comfort of the store.

3

Creating the atmosphere of themed goods

1. Double happiness-welcome the Spring Festival with great joy

As the Spring Festival approaches, customers will have a preference for red, which represents joy and peace. Therefore, pharmacies may wish to add more red elements when arranging the Spring Festival, such as making rainbow doors with red balloons, or packaging red flowers on special cars, or hanging red lanterns and Chinese knots, so as to create a festive and peaceful atmosphere for the Spring Festival and let consumers feel the rich atmosphere of the pharmacy.

2. Healthy red envelopes-red gift packages to send health

As the New Year approaches, pharmacies can combine the traditional custom of giving red envelopes in China in the New Year to hold a marketing activity of giving red envelopes during the Spring Festival. For example, some customers suffering from colds and throat diseases will be anxious and hope to be cured before the year, and stay away from pharyngitis for a healthy year. At this time, you can spend some thoughts on this kind of drugs:

Layout: with red decoration, use POP, posters and other ways to convey the pain points of customers, such as dispelling the fire in the throat, nourishing the throat, itching the throat, and keeping the throat happy for a happy year, which will cause * * *.

promotion methods: you can use red envelopes to shake, WeChat payment to reduce the discount, blessing bags and other ways to stimulate the desire to buy. Different consumption thresholds can be set for the blessing bag activity. As long as customers spend a certain amount, they can choose a "blessing bag" according to their own needs and receive the New Year gift package.

this way can not only stimulate customers' desire to buy, but also make the whole activity jubilant and add good meaning to the Spring Festival.

3. "high-quality" gift box-creating a high-end health gift

It has gradually become a fashion to give nourishing "high-quality" such as ginseng antler and donkey-hide gelatin during the Spring Festival. Many consumers will choose some high-quality tonics for their parents or relatives at this stage of the New Year. At this time, a gift-giving activity can be launched to combine these goods into high-end health gift boxes according to their functions, which will be very popular among high-end consumers. How to write about the pharmacy lottery pop

Part of this article comes from the network arrangement, and our company is not responsible for its authenticity. If there is any objection or infringement, please contact us in time and our company will delete it immediately! = = This article is in word format, which can be easily edited and modified after downloading! = = Drugstore Lottery pop Part I: Drugstore Advertisement pop display is a selling point advertisement. POP originates from the retail industry of mass goods, and advertises a series of information at the terminal in the most direct, beautiful and suitable way, which is also suitable for retail pharmacies. It is precisely because it comes from the field of fast-moving, so there are several application phenomena of POP in the retail field of pharmacies: the first is the take-away doctrine, which completely copies the POP form and use method of mass commodity retail terminals, regardless of the special properties of drugs, which leads to the lack of medicine flavor in pharmacies, and such stores lose themselves; The second kind is a toddler in Handan, who only learns its shape, but does not get its charm. For example, the selling point of a drug is hand-painted, and the words are ugly because of insufficient skill. A good pharmacy will be dragged down by bad POP; The third is dogmatism. The whole pharmacy is full of various POPs, with no focus. At first glance, I didn't remember the information that several businesses wanted to convey. Many experts have written about the standards and norms of POP, so I don't need to dwell on them, but I need to think about how to make POP generate sales force. There is a "three-character classic" about POP, which basically contains many precautions, but there are five key points that deserve to be emphasized: First, pay attention to the difference between pharmacy and supermarket guests. People who patronize supermarkets are basically healthy people, and they have plenty of time. Leisure shopping not only meets the needs, but also enjoys life; The customers of pharmacies are basically unhealthy or sub-healthy people, or people who are closely related to customers are in an unhealthy state. These people are short of time and have clear needs, and most of them are worried. This determines that the manifestation and usage of POP must be different from that of supermarket terminals, so that customers can know the information they need more quickly, directly and conveniently in pharmacies. Second, pay attention to reflect the pharmacy's "medicinal taste". Overuse of POP can easily lead to the pharmacy's over-atmosphere. Customer health is a very serious demand, and the specialty is always in the first place. If the customer's health needs cannot be met in a professional way, the pharmacy will not be able to cultivate regular customers. Therefore, the pharmacy's POP should have a certain "medicinal taste", and the POP information should not be based on price. At the same time, health-related medication information and health information should be disseminated. Third, pay attention to the use of star effect

Many brand products have image spokespersons. Stars are people familiar to customers, and it is a logical fact to associate stars with drugs and thus with pharmacies. Therefore, when using POP in pharmacies, choosing good stars and making good use of star effect can not only improve the recognition of pharmacy products, but also improve the brand power of pharmacies. Only with dry drug names and indications, this kind of POP can't arouse customers' buzz. Fourth, pay attention to the selection of POP advertising items. POP appears to improve sales performance. According to the 28 th Law, customers can't remember a large number of POP contents. Therefore, when drawing advertisements for end products, there must be trade-offs. There should be no more than 1 items in the more than 5, product specifications and no more than 1 items in special business environments, so that the POP contents must be clear to customers at a glance. V. Pay attention to the types of POP Broadly speaking, everything that customers can see can be in the category of POP, including the clothes of shop assistants. For example, the store environment is good, but the clothes of the clerk are worn or unclean, which will cause customers' dissatisfaction, and then lead to the discount of the recommendation power of the clerk. For another example, the window of a pharmacy is pasted like a dog skin plaster wall by various small manufacturers' drugs POP, which will also fail to attract customers' attention. At the beginning of the POP three-character classic shop, the appearance was primitive, the shape was similar, and the gods were far apart; Shop not cut, abrasive, think carefully, don't be extravagant; Small input, large output, POP, the eye of the store; Intense competition, exhibition benefit, inner beauty, show off; Decorate the facade, impressed, dressed as shelves, and comfortable; Show hundreds of products, no one knows, show fine products and enjoy golden fruits; One person can't do it, and everyone can study it and break the gold; Walk alone, don't like to disturb, POP, make it clear; Group guests, no time to serve, POP, can talk to themselves; Hand-painted, full of personality, one or two lines, showing selling points; Three or four lines, can't remember, seven or eight lines, no time to watch; Correct words, easy to identify, excessive repair, dizzy; Red with yellow, eye-catching, blue and white, deep thinking; Care language, not too much, special price, to be clear; Activity text, a glance, packaging box, the same display; Printed painting, neat and beautiful, star painting, familiar to customers; Hanging on the top of the wall, the atmosphere is good, the wall is attached, and the guests pay attention; Colorful balloons, soft atmosphere, clean clothes, and good faith; If the shop doesn't learn, the guests won't come, learn and use it, and review more. Part II: Catalogue of Marketing Skills of Hand-painted POP in Pharmacy Part I: Practice of Common Fonts of Hand-painted POP 1. Writing Practice of Square Characters P1-22. Writing Practice of Same Thick Characters in Horizontal and Vertical Direction? P1-12

3. Writing practice of variant words P1-144. Writing practice of overlapping words P1-235. Writing practice of color-changing overlapping words? P1—286. Writing practice of fat characters P1—37. Writing practice of soft characters P1—48. Writing practice of decorative characters P1—459. Writing practice of holiday fonts? P1-531. Writing practice of numbers P1-57 Part II: Inspirational selection of hand-drawn POP 1. Warm reminder about time? P2-22. Enterprise Proposition: Do 1 Principles? P2-33. Tips: Today P2-44. Staff management and team building? P2-55. Believe in yourself P2-66. Working atmosphere of the enterprise P2-77. Complaint tips P2-9 Part III Marketing Skills of Hand-painted POP in pharmacies 1. Five steps of hand-painted POP design for slimming products P3-42. Single product recommendation tool: "explosive card" P3-93. Valet decocting medicine "Guyuan ointment"? P3-114. Lottery? P3—125. Draw a lottery at a fixed time every month P3—136. Draw a lottery once in 38 yuan P3—157. Member category: apply for a membership card? P3—178. Member category: member benefits P3—219. Member category: buy one get one free P3—241. Gift distribution office? P3—2511. Opening promotion information? P3—2612. Promotion information of giving rice P3—27

13. Festival promotion: Dragon Boat Festival P3—2814. Promotion information: give it P3—315 when it is full. Take medicine with prescription: 88% off P3—3116. Single product recommendation: tinea? P3—3217. Single product recommendation: buckwheat pillow P3—3318. Single product recommendation: calcium in calcium oral liquid P3—3419. Single product recommendation: mint buccal tablets? P3-352 Single product recommendation: Xiaoer Intelligence Syrup P336 Part III Drugstore Hand-painted POP Marketing Skills 21. Single product recommendation: Xiaoer Qingre Ning Granule P3-3722. Single product recommendation: antiviral oral liquid P3-3823. Single product recommendation: Jianwei Granule? P3—3924. Single product recommendation: Jiangzhi Tongbian Capsule P3—425. Single product recommendation: Zhitong Xiaoyan Granule P3—4126. Single product recommendation: Ganmaoling Granule? P3—4227. Single product recommendation: antiviral oral liquid P3—4328. Single product recommendation: Jindou Kaiwei oral liquid P3—4429. Single product recommendation: compound mint bear bile buccal tablets? P3-453. Festival promotion: Thanksgiving P3-4631. Festival promotion: Father's Day P3-4732. Festival promotion: Mother's Day P3-4833. Festival promotion: Valentine's Day P3-49 Chapter 3: Drugstores make good use of POP advertising skills. In pharmacies, when consumers are faced with many products, the POP advertisements placed around them will continue to be silent to consumers. Successful POP advertising can not only improve the popularity of products, but also promote the corporate image, so as to establish and enhance the corporate image at the sales terminal, thus maintaining a good relationship with consumers and enhancing consumers' attention to products and goodwill towards enterprises. But how much do you know about POP advertising? What is its function in the terminal? How can pharmacies make better use of this advertising form? This issue is dedicated to introducing this "advertising expert" to everyone!

professional POP: entice you to spend three steps. About two-thirds of customers' purchases at the sales site are unplanned random purchases, and about one-third are planned purchases. "POP advertising can not only create a relaxed and pleasant sales atmosphere, but also make consumers know the product characteristics in advance and have the impulse to buy. The most important thing is to lure consumers to spend and increase the sales of terminals. 1. Attract customers to browse in the store. Since two-thirds of consumers make purchase decisions temporarily in actual purchases, the sales of terminal stores are directly proportional to the flow of consumers. Therefore, the use of POP advertisements placed at the store head, such as billboards, standing billboards, large samples, etc., to show the self-characteristics and product personality of products and successfully lure consumers into the store is a key link to promote consumers to buy. 2. The second step of prompting customers to observe products in promoting consumers' purchase is to make POP produce the power to make customers stop and watch carefully. For example, in the sales terminal, some impactful and inflammatory POPs will make consumers stop involuntarily. In this way, while grasping the customer's interest points, coupled with the salesman's on-site operation, free gifts, trial samples, etc., consumers can be fully induced to buy. 3. Stimulating customers' final purchase Stimulating customers' final purchase is the core effect of POP advertising and the final impact force of POP. At this time, it is necessary to use effective POP advertisements to appeal and answer customers' concerns, so that whether there is a special person to introduce the products or not can produce 1 times the sales force and achieve the final purchase. (Don Juan) Products: POP advertisements change from 1 to 1. If the products of enterprises need to make POP advertisements, what aspects should be considered? What preparations do you make? What are the characteristics of each form of POP? The following introduces a case of product POP advertisement setting for your reference. 1. Make 1X5m shopping guide cards (exhibition boards). The design and production require prominent brands, prominent demands, illustrations and pictures, firm production, and put them on both sides of the door of the sales store or in a suitable position in the store. 2. Posters should be placed on the 1.4~1.8m clean wall outside the store, the glass door of the store or the 1.4~1.8m clean wall inside the store. They should be pasted firmly and arranged for posting, which will have better visual and publicity effects. 3. Place the table card at the counter, close to the product place, and install a folding page or brochure to facilitate the target buyer to know more about the product. 4. Hanging flags are hung side by side above the front counter 2.5m high when entering the store. 5. Indoor light boxes should also be placed above the products. (The color jet draft issued by the planning center and produced as required must be unified. )

6. Shop signs are low in cost, high in grade and durable. (The planning center issues color-sprayed manuscripts, which are produced by local advertising companies. ) 7. The product models are divided into indoor and outdoor, and the indoor "pyramid" pendulum is fixed with transparent glue, and attention should be paid to avoiding damage outdoors. 8. Huge: 6X2m, with excellent visual effect and atmosphere, but pay attention to windproof facilities. (Hanging on the front of large shopping malls, supermarkets or on the wall facing large crowds. 9. Outdoor billboard: large billboard, close to the store (point of sale), placed on the roof of the fifth floor or podium (market growth-consider this operation in maturity). ) 1. Car body (car sticker) advertisement: In the early stage, buy out the back sticker or front sticker of the main line bus, and consider the car body advertisement according to the conditions during the product growth period. Drugstore: POP advertisements are very popular. The successful production of POP can play the most critical and direct consumption stimulus and incentive in the drugstore store, and achieve unexpected terminal promotion effect. Common POP styles in pharmacies include the following categories: 1. Signature POP. Advertising forms such as electric subtitles, curtains and flags set on the door of the store. 2. Cabinet