The specific details of Bankanu leather goods

Corporate mission: Create a harmonious business and serve the society in return.

Business philosophy: Affordability equals high quality, advocating new standards of consumption.

Product positioning: high-quality materials, exquisite craftsmanship, and affordable prices.

Service tenet: Create details with care, customer satisfaction is the benchmark of service.

Talent strategy: People-oriented, only promote and use talents.

Product structure: Bancanu’s products are mainly small genuine leather items, covering men’s and women’s large bags.

Product style: 30% simple and natural style, 70% Korean pop style. Management Guarantee

Bankanu has a specially designated grazing pasture, and all leather goods are mainly made of natural materials. Extensive raw material supply channels and its own production base reduce costs. The strict cost management control system provides the best guarantee for Bankanu's price control sales.

Natural health, genuine leather guarantee

Bankanu has established a China Green Leather Center to raise all suitable animals in the wild. Real natural pollution-free genuine leather.

Quality first, craftsmanship first

Bankanu entered the Chinese market in 2005 and has been spreading the Korean nation’s concept of precision craftsmanship, based on 160 years of handcrafting. Each product insists on using high-quality leather, and is made by hand through multiple processes using modern production techniques to ensure that each product has original, excellent and unique handicraft connotations.

Wuyou Franchise Whole Store Output

Bankanu Wuyou Franchise Model is the only whole store export chain enterprise in China in the mid-to-high-end leather goods market. The headquarters adopts the European and American one-stop whole store output model. You only need to find a good store and you can easily open it! Stores can choose shopping malls, large supermarkets, pedestrian streets, busy commercial markets and other places where people gather! The Bankanu headquarters will give away the entire store opening materials for free, including product counters, store design drawings, promotional posters, marketing manuals, authorization plates and a series of store supplies.

Coordinated and coordinated, adapting to local conditions

Faced with uneven products in the leather goods market and fast fashion trends, Bancanu has established a very complete product research and development system in order to meet market demand. Discovering the latest popular elements and developing popular products that are most suitable for the market has always been the purpose of our research! Comprehensive diversification has always been the concept of our products!

Advocate of worry-free operation

A 360-degree worry-free whole-store service chain franchise model to build intensive procurement, cutting-edge research and development, innovative marketing, integrated distribution, The high-standard chain operation management system with unified image, through the power of professional chain operation, further promotes "Bankanu" chain business in China and fuels the development of China's chain industry. From store location selection, store decoration, personnel training, business model, goods exchange, etc., no matter how big or small, all will be planned in a unified manner. To implement truly worry-free operation and whole-store export, all you need to prepare is to confirm the business location and planning goals with our marketing staff.

The founder of harmonious business

The core of Bankanu’s business is to equally enjoy the wealth brought by creation and achieve common development. This is not only reflected in the price parity strategy or assistance to dealers, Bacano also formulates a harmonious development plan to attract excellent product dealers to form customer representatives, and jointly participate in the company's product design and development, commercial operations and management. Develop together with the Bankanu brand, enjoy market benefits, and at the same time pay attention to the protection of consumer rights and interests, collect consumer feedback during product use, respond and resolve in a timely manner, and form a company, dealer, and consumer A win-win path of harmonious development for all three parties.

The implementer of North-South direct connection

1. Promotion of Bancanu brand products, based on Beijing, the center of China's politics, economy and culture, establishing a large-scale business center based on core principles Radiate across the country, coordinate the national market, exercise business support and strategic support, and comprehensively enhance brand leadership.

2. The Guangzhou design and development base covers an area of ??15,000 square meters, integrating product research and development, design, production and sales.

Equipped with a number of international standard leather goods production lines, it has an annual output of more than 2 million pieces of leather goods. The base integrates the human resources and market resources of the Pearl River Delta, establishes advantages in manufacturing quality, seeks leadership in design quality, and takes the lead in resource acquisition and all-round communication.

3. The establishment of the North-South Center enables smooth interconnection between the North and the South, achieving direct access across the country, ensuring that the latest products are supplied to every specialty store as soon as possible, occupying the market, making speed an advantage, quality becoming a strength, and reducing The operator’s communication round-trip and operational support are depleted. It truly and effectively solves the logistics problem of north-south interconnection.

The leader of fashion

In order to make this ancient Korean culture shine again, Bancanu headquarters invited professional tanning and design companies from Italy and South Korea*** Simultaneous development solves the problem of cultural extension and truly fits the urban dream and the ideas of the craftsmen. By expressing higher-quality finished products in various regional traditions and languages, Bankanu’s unique craftsman culture is formed. The dedication and seriousness of craftsmen are inherited and carried forward, forming the basic common sense of the enterprise. For them, the quality of the product is Whether good or bad is directly related to one's own personal honor and disgrace. Producing world-class products is the ultimate ideal of BACANO craftsmen.

Green leather revolutionaries

1. The most important principle pursued by Bacano craftsmen is to use only high-quality genuine leather: 200 years of experience and exploration are only for creation To produce leather utensils that people can use satisfactorily, the selection of high-quality genuine leather must and must be based on the supreme craftsman's criteria.

2. Ecological craftsmanship - 160 years of leather production expert: Bacano maintains the original luster and breathability of the leather to the maximum extent, adheres to the production of original leather, is more scientific and healthy, and actively advocates high-tech in tanning. The application in the industry makes leather fabrics no longer contain harmful hexavalent chromium, formaldehyde, azo dyes and other substances, achieving greenness and ecology, making the leather production, leather goods making and use processes harmless to people and the environment. Bacano insists on clean production and develops pollution-free and recycling production processes. Ultimately, the types and functions of leather will be diversified to achieve healthy, natural and green standards!

3. Multiple processes - health principle: directly under 7 material selection workshops, 8 processes, leather goods not only use whole leather, but also have original BL for elasticity, flexibility, wear, etc. .A system is strictly managed. The production workshop complies with international environmental protection standards, and products must pass strict industry indicators to achieve healthy and harmless ecological standards!

The winner of affordable development

In response to the strong market demand, Bancanu headquarters formulated an affordable promotion strategy to quickly occupy the market with excellent quality and affordable products. .

Give profit margins to product dealers, so that dealers and consumers can truly feel the benefits during the sale and use of products. Leather products have always been sold in shopping malls and are regarded as high-end goods by people. Exorbitant sales prices have long suppressed people's desire to buy. Bankanu brand leather goods have completely changed people's consumption consciousness and included such high-end goods in people's minds. In the daily consumer necessities industry, companies use group procurement, mass production, scale operations, and one-stop distribution to use excellent management to reduce losses and product costs, so that such high-end products can successfully go out of shopping malls and be better integrated at the most reasonable price. People's daily lives fully satisfy consumers' purchasing desires.

In Bankanu’s business philosophy, high quality does not mean high price! The best evidence is that the average annual profit growth of Bacano's global stores has maintained at a high level of 12.65. 1. Each franchise store must submit an application form to join the membership service franchise store to the headquarters. After approval by the headquarters, it must fulfill the service commitments to VIP customers uniformly stipulated by the headquarters.

2. Each franchise store applies to the headquarters for the number of VIP cards based on the actual situation of the store, reports to the headquarters for review, and then registers the VIP card number and distributes it.

3. For customers who are issued VIP cards, each franchise store will report their basic information to the headquarters to establish a VIP customer file (including customer name, contact address, phone number, ID number and other information)

4. VIP customers can enjoy the special services specified by Bankanu Headquarters and participate in activities organized by Bankanu Headquarters for VIP customers. For details, please refer to the VIP card and the event announcement on the headquarters website.

VIP cards can be used nationwide, and any franchised store that is a member shall not refuse customers to use VIP cards and enjoy VIP card exclusive services for any reason.

Brand positioning: BACANO, a full range of fashionable and affordable leather goods expert, has top designers in the international leather goods industry; it grasps the trends in Europe, America and Asia at the first time, and independently produces leather goods production lines that represent today's international leather goods production standards, Costs are reduced to a minimum. Aiming to provide the most fashionable and affordable best-selling leather goods to specialty stores, shopping malls, and supermarkets as soon as possible.

Brand goal: to be the best-selling leather goods brand in China

BACANO has the best designers in the industry, closely integrates with the market, and constantly develops new products that are both distinctive and popular with the market. , has always been at the forefront of its peers, striving to provide customers with the best products and the most timely supply, aiming to become the most popular full range of leather goods in the Chinese market! Advanced VIP management system, Bankanu's loyalty marketing

The "Twenty-Eight Rule" means that 80% of profits are obtained from 20% of customers, and 20% of customers dominate the franchise store's 80% of profits. profit. The "Twenty-Eight Rule" tells us to seize the key few in operation and management; Bancanu's advanced VIP membership management system can retain old customers, lock in high-quality VIP customers, increase customer loyalty, stimulate consumption, and improve The management level and profitability level of the franchise store both play a very important role. Bancanu's headquarters centrally manages and provides centralized services to all VIP customers across the country, allowing each store to enjoy the huge consumption brought by the huge VIP group.

Ten advantages ensure a steady flow of money after opening a franchise store

1. The influence of Bankanu’s well-known brand allows operators to enjoy the customer base brought by brand awareness without publicity. ;

2. The product’s absolute guiding force on the market, guiding the consumption trend in the Chinese market and catering to the consumption needs of consumers;

3. Genuine leather guarantee, excellent quality, and product popularity for a long time It lasts a long time and is not easily outdated;

Four. The sales price of a single product is low, and they are all daily necessities, with strong consumer demand;

Five. The store area required to open a store is small, compared with clothing, etc. Stores often have a storefront of more than 100 square meters, with low investment costs and low risks;

6. The output of the whole store with a unified image reduces the initial steps for investors to open a store;

7. Getting started with operations Easy, without strict professional knowledge, the company's unified training is sufficient to successfully open a store;

8. Convenient purchase, fast e-commerce platform, just sit at home, and the goods can be supplied on time and in sufficient quantity Go to the store;

Ninth, 100% return and exchange service throughout the process, exchange old products for new ones, eliminating inventory backlog;

Ten. Product recycling, container recycling and other safety guarantees to relieve operators from worries. 1. Leather goods fashion: leading the trend

All products of the Bankanu brand are carefully designed by outstanding international designers. Every design concept launched follows the fashion trend and is consistent with the latest fashion forces in the world. .

2. Affordable Price Strategy: Management Guarantee

Bankanu reduces consumption through group procurement, mass production, large-scale operation, wide range of raw material supply channels and its own production base. The strict cost management control system provides the best guarantee for Bankanu's price control sales.

3. Worry-free franchise: whole store output

Bankanu’s three-echelon whole store output model solves all problems for dealers before, during and after opening a store.

The first echelon of door-to-door decoration containers are provided by the headquarters, and are accompanied by professional SI and VI; the second echelon of market supervision comes to the door to provide professional training in product display, color matching, sales skills, hospitality etiquette, promotional activities, atmosphere creation, etc. ; The third echelon conducts door-to-door market inspections, stays in the store to understand the entire operation of the store, and makes adjustments to problems that arise during the operation.

4. Strong assistance: media offensive

News advertising support, news advertising three-dimensional interactive brand communication support from hundreds of portal websites, fashion magazines, and professional media! Enjoy the unlimited business opportunities brought by a well-known brand image!

5. One-stop output, zero competition risk

Unified store opening training, unified door image, unified store management system, allowing operators to operate easily, full return and exchange support, truly to zero inventory. Bancanu store opening support

Opening gifts: opening props, terminal store sales skills training CD, image design gift package

Decoration support: The company fully bears the decoration costs, and the containers are unified by the headquarters Output

Return and exchange support: 100 exchanges for unsaleable products

Marketing support: Professional sales staff lead store training with operating rights, development rights, management rights, and supply rights within the agency area .

Responsible for coordinating the store decoration design, container supply and daily operation and management of specialty stores in the agency area.

Enjoy the vertical revenue of its own directly-operated stores.

Acquire agents to purchase goods and enjoy unified supply discounts.

The first-level discount policy for provincial agents, the second-level discount policy for provincial capital city and municipality agents, the third-level discount policy for prefecture-level city agents, and the fourth-level discount policy for county-level city agents.

Develop the equity income of franchisees/agents within the agency area.

Enjoy direct advertising from the headquarters within the agency area (provincial agency). Estimated monthly sales turnover based on ordinary stores:

1. Monthly sales income: 45,000 yuan

2. Rent cost: 4,000 yuan/month

3. Products Cost: 22,500 yuan

4. Clerk salary: 4,000 yuan

5. Industrial and commercial tax: 500 yuan

6. Other miscellaneous expenses: 300 yuan

Monthly profit=45000-4000-22500-4000-500-300=13,700 yuan

Annual profit=13700*12=164,400 yuan

If the store is in a period of heavy traffic If you choose the right location and take advantage of holiday promotions, your sales can increase several times. The above data is for reference only! Baidu, Yahoo, Sina, Sohu, Alibaba, Ruili.com, CCTV.com, NetEase, TCM. "Fashion" and others, see the picture on the right

Joining conditions:

Concept: Agree with the Bankanu brand exclusive concept and have good business reputation;

Strength: Have Certain financial strength and operating capital required to open a store;

Experience: It is preferred to have experience in terminal marketing or brand exclusive sales; if there is no headquarters, it is responsible for training on exclusive store management, product knowledge, marketing, etc.

Store: Located in the local commercial center, facing the street;

Area: Store area requirements, Bankanu store area requirements are more than 5 square meters.

Franchise process:

Customer consultation-signing of cooperation agreement-store decoration-distribution-marketing training-product display and shelves-opening sales.

See the picture for opening gifts: ·What products does Bankanu have? What's the approximate price?

Bankanu's products cover a wide range of products, including men's and women's fashion and leisure bags, handbags, wallets, belts, travel bags, as well as coin purses, key bags, cosmetic bags, computer bags, photo books and other small items. Leather goods. Large-scale products for men and women can choose genuine leather or non-leather fabrics based on different styles and the connotation given by designers to the products. The price is mainly 100 to 300 yuan, while small products are all made of high-quality first-layer leather fabrics. The price positioning is mainly 30 to 100 yuan. All products pursue the market positioning of high quality and low price.

·What is the difference between Bankanu franchisees and agents?

Franchises refer to dealers who sell Bankanu products in a single store at an agreed location and enjoy various services provided by the company. Agents refer to dealers who have market experience and market resources, obtain the operating rights of a certain area, and develop multiple stores to sell Bancanu products in the area they are represented by. Agents are responsible for supplying goods to dealers within their jurisdiction. , business guidance and management. Agents receive rebates on sales made by the company.

·How does Bancanu headquarters implement regional quota franchise and regional protection policies? In order to ensure the market space and rapid development of each specialty store, the headquarters implements strict regional protection policies for specialty stores. Based on the population density and the economic development level of the city where the store is located, in principle, 1-3 stores will be developed in county-level cities and 2 in prefecture-level cities. - 4 stores, 2-4 stores will be developed in each district of large cities, provincial capitals, municipalities, and central urban areas, and 1-3 stores will be developed in suburbs and suburban counties. Effective business district protection will be implemented for each specialty store to ensure customer sources.

·What are the advantages of joining Bankanu compared with similar products on the market?

1. Product design Bankanu headquarters has established a 15,000 square meter product research and development center and standardized production base in Guangzhou. The style of each product is carefully designed by the Bankanu designer team and supplied to every specialty store at the first time, quickly occupying the market and forming the unique core competitiveness of the Bankanu brand. 2. Product production Bankanu’s own production base utilizes group procurement, mass production, one-stop supply, and full-process professional inspection personnel to conduct quality tracking to ensure product quality, cut out intermediate links in the supply of goods, and open up the market at affordable prices, so that Bancanu is ahead of the domestic peers. 3. Terminal service starts from the location selection of the store. The headquarters arranges professionals to assist throughout the process. The headquarters outputs the whole store service model of three echelons: the first echelon is decorated on-site, and the containers are uniformly provided by the headquarters, with professional SI and VI systems. Design CDs; the second echelon, market supervisors come to the door to provide professional training on product display, color matching, sales skills, hospitality etiquette, promotional activities, store atmosphere, etc.; the third echelon, market inspections come to the door and stay in the store to adjust store operations. Adjustments will be made based on the current operating conditions of franchisees, and will help franchisees establish a professional financial statistics system, so that franchisees can quickly grasp the sales, records, and reporting processes of in-store products, more accurately grasp the future purchase trends, and ensure that sales performance is better. high goal development.

Bankanu store picture display:

Part of the image design display: