Beijing builds a 15-minute living circle and takes multiple measures to promote the upgrade of convenience stores in rural areas

Beijing will target traditional small stores to promote the "one store with multiple functions" cross-border business format, bring supply chain and service quality to rural areas, and promote the standardization, specialty and intelligence of convenient commercial outlets in rural areas. and other developments, bringing consumers high-quality, low-priced products and diversified, reliable and convenient services.

Today, reporters learned from the Beijing Municipal Bureau of Commerce that during this year’s Beijing Consumption Season, Beijing held for the first time the Quality Life Festival with the theme of “Circle a Better Life in a Quarter of an Hour”, focusing on “convenience, quality, The six keywords of "temperature, intelligence, diversity, and cross-border" are used as the main axis to build a "1 12 N" framework, which is driven by a "Fifteen Minutes Quality Life Festival" launch event throughout the year; successively launch There are 12 key activities including the theme consumption month of "New and Beautiful Style with You", "Better Life" bazaar, quality life forum, and quality life series release show; it also cooperates with catering, clothing and other industry associations and related enterprises to organize N convenience promotion activities. Provide better goods and services for community consumption and meet residents’ quality life needs.

At the launch event of the "Fifteen Minutes Quality Life Festival", representatives from six companies including Nanchengxiang, Bianlifeng, Auntie is Coming, Caixianguomei, Silian Hairdressing, and Suning shared with everyone the keynote speeches about the "Fifteen Minutes Quality Life Festival". The convenient living circle carries out a series of promotional activities that are friendly to the people, convenient and affordable.

According to reports, during the event, the Beijing Municipal Commerce Bureau and China Construction Bank Beijing Branch*** jointly launched more than 50 consumption promotion activities, covering restaurants, chain convenience stores, large supermarkets, bookstores, 3C digital, Beauty salons and other industries and categories. Starting from March, relying on the "CCB Life" platform, we will continue to invest in multiple discounts, and launch activities such as "Rejuvenate, Beauty Accompany You" at consumption nodes such as Dragon Head Head and Goddess Day, and cooperate with hundreds of beauty merchants to Issue low-threshold consumption coupons offering a discount of 30 yuan for purchases over 60 yuan to consumers; cooperate with the Beijing Catering Industry Association to launch new afternoon tea forces, Outbound King Dumpling Festival, and Western Food Exchange around catering and other businesses within a 15-minute radius of convenient living circles A series of quality life-themed events such as the Cui Festival and the Everything Can Be Shabu Shabu Festival, and multiple discounts starting at 50% off are stacked at the same time. In the future, special discounts such as full discounts and digital renminbi will be launched in bookstores, coffee shops, takeaways, movies and other scenarios. In addition, CCB launched direct discounts on popular products at the Apple CCB Life Flagship Store, plus 12 installment fee-free promotions, and launched national instant purchases at the event site to give back to consumers across the country and benefit the general public.

In terms of the construction of a quarter-hour living circle in rural areas, the Beijing Municipal Commerce Bureau has recently introduced measures for government-bank cooperation to help the transformation and upgrading of rural convenience stores. The next step will be to cooperate with large circulation companies such as JD.com and China Construction Bank. Financial institutions, targeting traditional small stores, promote "one store with multiple functions" cross-border business formats, bring supply chains and service quality to rural areas, and promote the "six modernizations" of convenient commercial outlets in rural areas (standardization, chaining, Convenience, branding, specialization, intelligence) development. This will boost physical retail while also providing consumers with high-quality, low-priced goods and diversified, reliable and convenient services.