Xiamen Evening News ranked first in Xiamen.

The "news dinner necessary for Xiamen people" has become the "Xiamen First Citizen Newspaper". Careful readers will find that the headline of this newspaper has changed since yesterday.

why change the slogan? There's a little story. At the symposium held by this newspaper a few days ago to celebrate the 15th anniversary of its founding, our long-term habit of keeping a low profile was criticized by some enthusiastic readers: you are just good at promoting others, but not yourself.

if you think about it, the readers are right.

readers who know a little about the history and development track of this newspaper will think that Xiamen Evening News is worthy of its name as "Xiamen First Citizen Newspaper". Because this newspaper has set a number of first records since it was founded on New Year's Day in 1994:

the first comprehensive pure city evening newspaper in Fujian Province;

Xiamen-Tianjin air route is free for passengers to read every day. It is the earliest print media in Fujian Province to publicize news to Taiwan Province through Xiamen-Tianjin air route.

Take the lead in setting up a small press corps in the comprehensive print media in the province to popularize news education;

In Xiamen's newspapers, many mass organizations such as Outdoor Sports Alliance, Wife's Financial Group, Cuobian News Assistant, Photographer's Alliance, go on road trip Club, etc. were first established, and many such organizations were first held, such as Harmonious Neighborhood Festival, Minnan Tea Fighting Competition, Evaluation of Top Ten Tea Artists, and Xiamen Intangible Cultural Heritage Fighting Line.

On the 1th anniversary of the founding of Xiamen Evening News in p>24, Comrade Zhang Changping, then the mayor of Xiamen (now the Standing Committee of the Provincial Party Committee and executive vice governor), praised Xiamen Evening News as "the business card of Xiamen city". In 28, this newspaper was awarded "Top Ten Cultural Brands in Xiamen City".

The circulation of Xiamen Evening News has been the number one in Xiamen for many years. This year, the number of subscribers has increased by more than 2%, and the actual household rate has reached more than 85%, which has once again consolidated and enhanced the influence of "Xiamen Number One". Advertising performance in similar media, in terms of investment and benefit ratio, "Xiamen first" is well deserved!

what the reader said is reasonable. We have no reason not to accept their well-meaning criticism. As the most popular mainstream Minsheng newspaper in Xiamen, this newspaper has the obligation and responsibility to tell readers the details of "Xiamen first". Highlighting the slogan "Xiamen first" is a spur and warning to this newspaper-only by constantly doing better and working towards higher goals can we stand the test and inspection of the market and be worthy of the honor and trust given by millions of readers. This newspaper (text/photo reporter Lin Xiaoyun) "I wish" Xiamen Evening News "a voice!" As soon as Sun Ke, the secretary-general of the Chinese Painting Art Committee of China Artists Association, a famous art theorist and calligrapher, dropped his voice, he immediately forcefully printed the four characters "voice" on the snow-white rice paper. He said that these four words came to mind because on March 28th, the opening day of "28 National Academic Invitational Exhibition of Chinese Painting", he actually saw nearly a full page of news and interviews about the exhibition in Xiamen Evening News that day. "I noticed that the page was also marked with' 1: am'".

Sun Ke also wrote the inscription "Xiamen First Citizen" for this newspaper at the Fuwen Art Museum yesterday. Zhang Longxin, vice chairman of the Youth Federation of the Ministry of Culture, director of the Art Committee of the Youth Federation of the Ministry of Culture and deputy secretary-general of the Chinese Painting Art Committee of the China Artists Association, also painted a picture of the Great Wall in Early Spring.

These two calligraphy works and painting "Early Spring of the Great Wall" are presented to this newspaper as gifts from the Chinese Painting Art Committee of the Chinese Artists Association. "The Evening News has a strong support for culture, and other news is also very close to the needs of citizens. I think the First Citizen newspaper should be like this," Sun Ke said before leaving Xiamen for Beijing.

The National Chinese Painting Academic Invitational Exhibition was hosted by China Artists Association, and undertaken by Chinese Painting Art Committee of China Artists Association, Xiamen Contemporary Real Estate Group and Xiamen Fuwen Art Museum. It brought together 386 masterpieces of Chinese painting, and more than 3 representatives of Chinese painting artists gathered in Xiamen for the opening ceremony, pen meeting and other activities. The exhibition will continue to be exhibited at Xiamen Art Museum, the Cultural and Art Center, until April 6th. These days, the newspaper's citizen hotline 5589999 has made the hearts of newspaper colleagues warm. Unexpectedly, our small move to change the slogan on the headline attracted the appreciation of many enthusiastic citizens, warm applause and ardent hope (see March 7 and today's "I want to say" for some of the original sounds published).

We believe that this is the brand appeal and social influence of Xiamen First Citizen Newspaper. We believe that this is a gratifying review of Xiamen Evening News's 15-year mission of "going into the public and showing it to the public".

besides the "first" in circulation, actual household rate, advertising investment and benefit ratio, the standard of "Xiamen first" also has one of the most important measurement indicators, which is news quality. From the beginning of its publication, it paid attention to the people's difficulty in paying fees and promoted the publication of the "All-in-One Card" in our city, to the recent exclusive follow-up report of "Five Young People Caught Murders and Spilled Blood", the disclosure of minor livelihood issues and the news events all poured into the social conscience and responsibility of Xiamen Evening News, and all practiced the "three elements" that are indispensable for a successful newspaper: authoritative, attractive and essential.

The news quality and temperament of Xiamen Evening News are adhered to and improved in our daily reports, and readers can even get a glimpse of it from the special issue of Influence Power, which celebrates the 15th anniversary of its publication.

In the special issue of Influence Power, we once said: "No matter how to position the function of this local newspaper with the largest circulation, it is not an exaggeration. Because she has the loudest voice, the largest audience and the greatest influence! " Yesterday, Professor Zhao Zhenxiang, a senior media scholar and vice president of the School of Journalism and Communication of Xiamen University, called the hotline of this newspaper and expressed the same view: Xiamen Evening News displayed the slogan "Xiamen First Citizen Newspaper", which definitely matched its status. At the same time, she is also the largest and most mainstream metropolis newspaper in Xiamen. She is closest to the citizens and reflects the voices of the people most prominently.

He also said, "As far as I know, if many families don't read the Xiamen Evening News every day, it's like something is missing. At the end of a day's work, it is relatively quiet at home. At this time, the feeling of reading newspapers is very different, and the harvest is also very different. Of course, from the' news dinner necessary for Xiamen people' to the' Xiamen First Citizen', it shows that Xiamen Evening News is more confident and more atmospheric! "

In fact, Professor Zhao also affirmed the publication time of this newspaper from another aspect. In order to cope with the fierce newspaper competition, many evening newspapers in China have changed into "morning newspapers" (morning newspapers), but Xiamen Evening News has not changed, and the primary reason for turning the "disadvantage" in publishing time into "advantage" is to fully respect the reading habits that readers have formed. Of course, there are also factors that this newspaper is highly confident. That is, we firmly believe that people have my essence without me; The endless stream of "Morning Express" and "exclusive" news in Xiamen Evening News is one of the best reasons for readers to choose this newspaper.