Low carbon travel poster design concept-how to draw a low carbon life and green development poster

The meaning of the National Low Carbon Day icon

The meaning of the National Low Carbon Day icon is as follows:

The outer outline is the capital English letter "C", which is the English carbon The abbreviation of "low carbon"; the internal outline is the pinyin initials "D" and "T" of the word "low carbon". As design elements, they form a pattern of three people holding hands, symbolizing the government, enterprises and the public's joint participation in low carbon actions;

The lower part is designed in the shape of the earth and looks like a ship, which represents the unity of all people and the economy, promoting low-carbon development and protecting the global climate; the entire logo adopts the main color of green, which represents Green, low-carbon and environmentally friendly; the three "low-carbon" people on the boat are paired with red, yellow and blue colors, symbolizing primitiveness and change.

"National Low Carbon Day":

The promotional slogan will be widely used at the publicity site and related promotional materials for a series of important activities of the "National Low Carbon Day", which will help further improve The whole society should raise awareness of climate change, advocate low-carbon life for citizens, and vigorously promote the construction of ecological civilization. Among these logos, we will use the logo for a long time and collect and select slogans from the public on the eve of the annual "National Low Carbon Day".

It is reported that the State Council executive meeting held on September 19, 2012 decided to set up the third day of the National Energy Conservation Publicity Week in June every year as "National Low Carbon Day" starting from 2013, aiming to popularize climate change knowledge, publicize low-carbon development concepts and policies, encourage public participation, and promote the implementation of greenhouse gas emission control tasks. Environmental protection poster design instructions_Low carbon environmental protection poster design instructions

1. Theme

The theme is to let consumers understand what the central idea and main content are, and the purpose is to let consumers understand it at a glance Know what the core content is. The theme is generally placed at the first visual center of the entire poster page, and the refining of the theme text should be concise, efficient, and straightforward.

2. Style

Style refers to a certain feeling that the page conveys to people, such as classic, cute, fresh or simple and fashionable.

3. Composition

In the process of poster design, the balance of the layout is extremely important, and the contrast between different objects must also be handled well. Such as the size contrast of text fonts, the contrast of thickness, and the contrast of the distance of the model. For example, when we draw a sketch of a still life, we should pay attention to: near large and far small, near real and far virtual, near high and far low, 4. Color matching

(1) Similar colors: the harmony of colors with the same hue, different brightness and purity , so that it can produce a gradual order, and make up for the monotony of the same hue in terms of changes in brightness and purity. Use blue tones to give people a refreshing and clean feeling.

(2) Adjacent colors: In the hue circle, the closer the hues are, the more harmonious they are. Use similar reds and yellows in the color wheel to harmonize and make the picture warm.

(3) Contrasting colors: Yellow and blue are contrasting colors, and the picture is supplemented by intermediate colors, red and purple, to form a contrasting tone.

(4) Gradient color: Gradient color is actually the application of a blending method, which is a phenomenon in which colors gradually change according to levels.

Color gradient is like a simple mixing of two colors, which can produce a variety of colors regularly. Gradient colors between dark and light colors create a sense of distance and a three-dimensional visual effect.

5. Background

The background in poster design refers to the scene that sets off the main things, such as products, copywriting, promotional information, etc.

6. Products

Product placement, placement angle, product proportion, product screen proportion, product integration with other elements, clarity and product cutout issues. How to draw a low-carbon life and green development poster

To draw a low-carbon life and green development poster, you can consider the following steps:

1. First, choose a simple and clear theme, such as energy conservation and emission reduction. , environmentally friendly travel, green buildings, etc.

2. Design the layout of the poster. You can place the theme in the center of the poster, or use the theme as the background of the entire poster.

3. Draw images or icons to show the theme, such as drawing energy-saving light bulbs, green transportation, solar power generation, etc.

4. Add text descriptions to emphasize the importance of the theme, such as "Low-carbon life starts with me", "We work together to protect our planet," etc.

5. Use appropriate colors and fonts to make the poster more attractive and readable.

6. Finally, check whether the content and format of the poster are clear and clear, and avoid typos, misalignments, etc.

It should be noted that the poster design should be concise and clear, avoiding overly complex and cumbersome patterns and text, so as to better attract people's attention and understanding. At the same time, posters should have a distinct theme and clear information transmission, which can inspire people's attention and actions towards low-carbon life and green development.