It’s time to calm down. Is the full screen a gimmick or is it really a good thing?

With the launch of LG G6 and Samsung S8/S8, it is almost certain that full screen will be the development trend in the next few years or even more than ten years. And the rumored iPhone 8 will also adopt such a futuristic design.

Full-screen, as the name suggests, eliminates redundant buttons and blank spaces on the front of the phone, resulting in a higher screen-to-body ratio. Mobile phones such as Xiaomi MIX and Samsung S8/S8 are all full-screen designs. Compared with A regular phone with a narrower top or tail area or top and bottom and narrower bezels. So here comes the question. In addition to looking good, what else can the full screen bring to us and the mobile phone industry?

1. More beautiful, breaking the convergence

Full screen mobile phones give people the first impression The first impression is undoubtedly, wow, it’s amazing! When Xiaomi MIX came out, it was called “the coolest smartphone in the world” by foreign media. Even some ordinary consumers who rarely pay attention to the mobile phone field also thought I am deeply attracted by Xiaomi MIX.

Xiaomi MIX adopts a three-sided narrow bezel design. Through clever methods and new technologies, the light and distance sensors, earpieces and front-facing cameras originally on the forehead are cleverly hidden or moved to the chin.

Unlike Xiaomi MIX, which has narrow bezels on three sides, Samsung Galaxy S8/S8 squeezes out the area of ??the forehead and chin. In addition, the hyperboloid surface naturally gives people the illusion of no borders, which makes it feel even more shocking. Samsung has taken Xiaomi’s full-screen concept to its fullest extent.

As we all know, ever since Steve Jobs brought the first-generation iPhone to the world in 2007, the design of smartphones seems to have been fixed, always with a screen and a candy bar design. In the ten years since then, no matter how smart phones have evolved, they have never gotten rid of this traditional layout. Samsung's hyperbolic screen also caused a trend earlier, and the full screen is believed to have the same potential as the double-sided screen. For example, Samsung has perfectly integrated the two, injecting more fresh blood into the smartphone industry. The era of facial recognition with smartphones has arrived.

Holding such a full-screen mobile phone will definitely be the focus of everyone whether it is on the street or on the subway, let alone placing it on the table at a party.

2. A better field of view, taking into account the needs of a large screen and a good feel

For a long time, a large screen and a good feel on a smartphone have been like having the best of both worlds. . But the emergence of full-screen mobile phones seems to effectively solve this problem.

Take Samsung S8/S8 as an example. Although the screen size reaches 5.8 inches and 6.2 inches, the width is only 68.1mm and 73.4mm respectively, which brings an excellent one-handed grip. The 5.8-inch Samsung Galaxy S8 is smaller than the previous generation 5.5-inch S7 edge, almost the same as the iPhone 7, while the 6.2-inch S8 is only a small circle larger than the S7 edge. Needless to say compared to the iPhone 7 Plus.

In addition, the full screen also brings us a better field of view. In addition to allowing you to have built-in physical plug-ins in games like "Honor of Kings", Samsung S8 can bring fewer black edges and better immersion when watching movies. When using the split-screen function of the phone, The full screen is also more convenient and comfortable.

3. Demonstrate the strength of mobile phone manufacturers and enhance brand image

Currently, there are only a handful of mobile phone manufacturers that can launch full-screen designs, including Xiaomi, Samsung, LG and Sharp. It is not difficult to find that except Xiaomi, the other three companies are both mobile phone manufacturers and screen panel suppliers. Relatively speaking, it is easier for Samsung, LG and Sharp to create full-screen mobile phones than Xiaomi.

For mobile phone manufacturers like Xiaomi, the first problem they face is the shortage of screen resources. At present, full-screen screens mainly use COG/COF (both packaging technologies) solutions. Since the process yield of full-screen screens is relatively low, the cost is still relatively high, and due to resource shortages, it is not expected to achieve large-scale mass production until October this year. .

In addition to the screen problem, there are also other technical bottlenecks.

For example, in the Samsung S8 series, front-mounted fingerprint scanners are currently the mainstream of mobile phone development. However, because the in-screen optical fingerprint recognition technology is not yet mature, Samsung can only resort to the criticized rear-mounted fingerprint scanner. In addition, to achieve a truly comprehensive screen, new technical solutions are also needed for the front camera, earpiece, light and distance sensors, etc. Xiaomi MIX is a good start.

When Xiaomi launched Xiaomi MIX, it called it a concept phone. The implication was that this phone had a lot of black technology and could not be mass-produced. Therefore, the launch of Xiaomi MIX, the biggest significance for Xiaomi is not how much sales it sells or how much money it makes, but it is a high-profile announcement to the world that Xiaomi can not only make diaosi machines, but also come up with real black technology, thereby improving the Brand image.

4. Use more gimmicks in marketing to obtain higher profits

In this era of reputation, the mobile phone industry is no exception. Appearance is the greatest productivity. We have been joking for so many years that mobile phones have the same appearance, and even if the "Logo" is covered, you can't tell whose phone it is. The emergence of full-screen mobile phones has brought a breath of fresh air. In this era of innovation, people are more willing to pay higher prices to buy a more personalized mobile phone.

Therefore, full-screen displays can become a highlight of innovation for mobile phone companies, and their application on high-end phones can also increase profits.