Gym activity plan

In order to ensure the effectiveness of the activity, it is often necessary to make an excellent activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the activity. What formats should I pay attention to when writing an activity plan? The following is my gym activity plan, which is for reference only and I hope it will help you.

Gym Activity Plan 1 I. Background Analysis

The hot sun is heavy, the clear water is long, and the graceful figure seems to be what every man and woman want. Years have left marks, unconsciously my face is old, my figure is out of shape, I have a beer belly for entertainment every night, a fast-paced city, and a depressed mood. Are you also lamenting life, unloading fatigue, indulging your mind, making our hearts jump for joy, and letting our bodies get out of the misunderstanding of sub-health? Fitness club will create a better life for you scientifically and systematically.

2 1 century is a fashionable, energetic and powerful century. You are busy with your career every day and forget your body and mind. People need to relax completely. So fitness has now become a way of life, and scientific fitness can completely relax your body and mind.

Fitness club is not only the representative of science, but also the spokesman of fashion. How to make fitness exercise become people's subjective consciousness? How can we get consumers to participate in the fitness club? This is a problem that everyone in the industry is discussing now, and it is also a guarantee for the good development of fitness, although more and more people have realized the importance of fitness and started to join the ranks of fitness. We can see that most people still haven't joined the fitness ranks, which is related to people's low consumption level and consumption concept, as well as time constraints. How to make fitness a compulsory course in people's daily life depends on vigorous publicity, so I think it is imperative to take the second anniversary celebration as an opportunity to deepen our theme and expand the popularity of fitness.

Second, the purpose of the activity

This activity is mainly to celebrate the first anniversary and rename the fitness club. In the long run, it is intended to enhance the popularity and reputation of the fitness club, so that it can better publicize its image in the activities, enhance people's fitness awareness, better understand and recognize the fitness club, and make a very good publicity for the anniversary party; In addition, a series of activities in the Cultural Square have laid a good foundation for fitness to enter the community in the future, which can better implement the purpose of "healthy people, serving life" and achieve the purpose of increasing membership and expanding business of the fitness club.

Third, the activity flow arrangement

1, July 20xx 17, 18 will be distributed in front of several large shopping malls (the denomination of the gold coupons is to be determined), and the holders of the gold coupons can exercise once for free during the celebration of the central store, and at the same time, the activity leaflets about the theme cultural celebration will be distributed. (Location:)

2. Anyone who joins the fitness club during the celebration of the first anniversary of the establishment of the fitness club will become a full member of the fitness club, and can give you a 20% discount, and can participate in the lottery activities in large-scale theme cultural celebrations like existing members (the award setting is to be determined); If teachers and students participate, they can make further concessions.

During the party, I will send you a souvenir with the words "the first anniversary celebration of fitness club".

Fourth, the series of activities of "Fitness from now on, Fitness meets you"

1, time: 20xx July 17~ 18: 00-9: 00 a.m.

2. Location:

3. Personnel arrangement: the coach and some members of the health club will participate.

4. Activity arrangement:

1) tells you about fitness and instills fitness concepts in you.

2) Activities to publicize the anniversary of the fitness club.

(Remarks: If possible, this activity will be carried out in the community for a long time, and the fitness service will be provided at home and the fitness club will be provided in the community, so as to enhance the influence of the fitness club, facilitate people with exercise ability to join the fitness ranks more conveniently, and achieve the purpose of developing the fitness club into the community. )

Five, "years of passion. Entertain my heart. "

Theme literature celebration

1, time: 20xx July 18, 15: 00 —— 2 1: 00.

2. Location:

3. Party arrangement:

1) Large-scale program performance

2) Speech by the club representative

3) Song performance (number of singers to be determined) Performance items to be determined.

4) Dynamic dance, reflecting the fashionable and dynamic atmosphere of the times.

5) Wonderful game links (learn to do aerobics and send beautiful gifts)

6) Wonderful lottery session (new members of the fitness club will participate in the * * * together with the original members).

7) The host introduced the scientific knowledge of fitness clubs and fitness to everyone in the wonderful performance.

8) Make some banners to promote the first anniversary celebration of the fitness club, and then make some balloon banners to better promote the evening party.

The entry point of intransitive verb activity

1, according to the fact that most people are physically and mentally tired to varying degrees in the intense study and work groups, even unhealthy or sub-healthy, it is emphasized that fitness can not only satisfy physical exercise, but also make you physically and mentally happy, because we teach you fitness in the center fitness with the most scientific method.

2. Advocate fitness in the community, at home, so as to better serve the vast number of consumers, so as to achieve the purpose of "healthy people, service life" in fitness clubs, and also better grasp the consumer groups.

3, must appear in the form of public welfare, to advocate the purpose of this activity is to advocate the national fitness campaign, from the perspective of public welfare to promote the anniversary, so that consumers can accept the central fitness club and join the central fitness club!

Gym activity plan 2 method 1: let the member consultants of the fitness club go out.

We usually think that when winter comes at the end of the year, people's awareness of fitness is weak and fitness cards are not easy to sell. Looking at the deserted clubhouse, we thought about saving costs, and maybe we could make ends meet by cutting a few employees. Not knowing the damage to the club is intangible, which will hit the confidence of the whole team and have a very adverse impact on the future. Then managers should think about how to make good use of human resources in the off-season and bring back benefits to the club as much as possible while maintaining the combat effectiveness of personnel. If the member consultants are waiting for them at home, it is better to let them go out on their own.

Generally speaking, managers with enough experience will mobilize member consultants to visit some units with better benefits, and strive for them to provide employees with fitness cards as benefits by group purchase. Since it is a group purchase, it is natural to be attractive enough in terms of price so that decision makers or departments of these units can make a decision as soon as possible. Managers should help members' consultants to make clear the visiting objectives and improve the success rate of group buying. If we only let the membership consultants go out and let them run around like headless flies, the low success rate will also hurt the confidence of every member of the sales team.

Method 2: Do a good job in holiday marketing.

In the long winter, Christmas, New Year's Day, Spring Festival and Lantern Festival will cross. In fact, every festival is a weapon for marketing experts. This is also the time when the health club manager can make a big fuss. A simple operation is a holiday party, such as the Christmas membership party, which is an available holiday marketing tool. Promote sales through on-site discount cards, renewal of New Year cards, lottery, gift certificates, membership discount referrals, etc. Divide the whole winter into several stages through holiday marketing, and carry out activities with different themes in each stage, which will make the fitness club have enough heat to maintain popularity and good sales in winter. The key lies in the holiday marketing ability of managers and sales departments.

Method 3: change to delivery to avoid the trap of price reduction.

Many health clubs reduce their prices in winter marketing, hoping to maintain sufficient sales revenue. But experienced managers know that price reduction is a double-edged sword in sales, which is actually harmful to themselves. Therefore, the fitness club should try to avoid the trap of price reduction in winter marketing, even if your competitors are pushing down the price badly, don't cut the price easily. In practice, health should be changed to delivery as much as possible to increase competitiveness, and the price system of club fitness cards should be kept unaffected as much as possible.

Method 4: Students' Winter Holiday Card

In fact, this is just a concept, but it is very operational. Not only students' winter vacation cards, but also adult fitness short-term cards, such as winter cards and bimonthly cards, can be appropriately introduced to meet the needs of some consumers and will definitely enhance the popularity of winter clubs. The introduction of these cards must emphasize the limited number of places and must not be sold indefinitely, so as not to cause other adverse effects. For the holders of these short-term cards, club managers should pay attention to the service items of the club and the service quality of staff, and know that a certain proportion of members are likely to become consumers of annual cards.

In short, there are actually many ways to deal with the off-season. As long as there is an idea, there will be a way out. I hope that the staff of fitness clubs will work together to make all fitness clubs do a good job in the off-season of winter marketing.

Gym activity plan 3 I. Activity theme

Passion blooms, and there is love in the times.

Second, the activity time

X month x day -x month x day

III. Contents of activities

(A love song duet confession

On X Day, from X: 00 to X: 00, a special area will be set up on the side of the gym on the 6th floor. The live Mike will be connected to the live studio, and couples can sing or express their true feelings to him or her in the form of duet or confession of love songs. And broadcast it immediately through the radio. At the same time, beautiful gifts were prepared for each couple.

(2) romantic lover rose perfume (x.x)

During the normal business hours on X, X, customers can receive roses 1 flower (limited to xxx) free of charge at the promotion service desk on the 6th floor. On that day, I made a body full of xx yuan, plus a box of exquisite chocolates.

Fourth, the cost.

1 2 display board: xxxx yuan.

2. 2 pieces of lintel: xxxx yuan.

3. Print advertisement: xxxx yuan

4. Gifts from xxxx (roses, chocolates).

5. Audio fee: xxxxx yuan

6. Other miscellaneous expenses: RMB xxxx.

Total: about xxxx yuan (excluding the cost of roses and chocolates)

Verb (abbreviation of verb) technique

In this activity, VIP cards can use the discount function.