How to plan activities in a hotel for Mother’s Day?

Mother's Day hotel activity plan template includes activity purpose, activity time, target group, activity theme, activity content, etc. The details are as follows:

Mother's Day in 20xx is coming soon , in order to repay our mothers' love for us and allow customers to express their love for their mothers, we designed a meaningful Mother's Day activity.

1. Purpose of the activity.

1. Mother’s Day promotion plan to increase brand awareness.

2. Increase the purchase rate and consumption amount of target consumer groups in hotels.

3. Through activities, enhance understanding and communication between the hotel and the public, create news clues, and expand external image promotion.

2. Activity time.

May 10-13, 20xx.

3. Target group.

The target group of the Mother's Day activity is fashionable white-collar young women between the ages of 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to busy official duties or business, they generally have less time to spend with their families, especially less time with their parents. The complex of "repaying the kindness of upbringing" can trigger their potential consumption possibilities and emotional needs.

4. Activity theme.

1. Advertising theme: Gratitude to mother, eternal maternal love.

2. Advertising slogan: There is one most beautiful voice in the world, and that is the call of mother.

5. Activity content.

1. Free carnation flowers: 1 bottle of red wine for every lady who comes to the store on May 13, 20xx. (Rooms will be issued by the front desk when guests register, xxx Food City will issue them after guests sit down, and taste buffet restaurants will issue guests after they sit down, with Mother's Day greetings).

2. Weibo lucky draw: post photos of your purchases in the store, and @the hotel’s official Weibo account with 3 friends, you will have a chance to get free buffet coupons.

3. Birthday wishes: Any lady whose birthday is May 13th can receive a beautiful gift with her ID card. (Hotel coupons, xxx series travel set with pure natural ingredients).

4. Nutritious menu for women: The catering department launches three nutritious dishes for beauty. Ladies at the buffet can choose one dish for free.

6. Event promotion.

1. Mass SMS: Thank you mother, maternal love is eternal! xxxxx Hotel has launched an exclusive special offer for Mother's Day, and there are even exquisite gifts for the birthday lady on that day!

2. In-store POP: one in the lobby, at the entrance of the restaurant, and at the elevator entrance on the first floor.

3. Online promotion: Online promotion will be carried out through the official Weibo and official WeChat. The warm-up will begin on May 2nd, and a seven-day online lottery will be launched from the 5th. Follow the hotel’s official Weibo and @3 friends will get a free buffet coupon every day.

4. Mainstream media (xx City News, xx Express): May 10th and May 13th, soft article reports before and after the event.

Mother's Day copy:

1. Maternal love is the greatest power in the universe. I wish all great mothers a happy Mother's Day.

2. Let us pay tribute to all brave, strong and gentle mothers! They are an important and essential part of our lives.

3. Mothers who have experienced countless ups and downs are always so firm and brave. Their selfless love is the best memory for everyone. Happy Mother's Day.

4. This Mother’s Day, we would like to express our sincere respect and gratitude. Your love and support is immeasurable and we are forever grateful for your dedication.

5. Mother's love is unique. It is the harbor of the soul, the best solution to all difficulties, and the comfort we long for. Happy Mother's Day.