What are the aesthetic principles of artistic calligraphy?

Art calligraphy has three major aesthetic principles, namely artistry, readability and ideological quality.

Art calligraphy refers to text that has been processed, beautified, and decorated. It is a writing art that uses decorative techniques to beautify text. It is a practical font processed by art.

The fonts are neat, eye-catching, beautiful and easy to read. They are an indispensable tool for publicity and education, such as banners, blackboards, posters, venue layouts, exhibitions, and product packaging and decoration. Advertisements, newspapers, magazines and books are all inseparable from artistic calligraphy.

Composition, pictures, artistic calligraphy, and color are the four basic elements of decorative art design.

These four elements are like the four "violins" in the "quartet", all playing a beautiful melody, and their status is equally important. If everyone wants to raise their own voices, the matching will inevitably lead to out-of-tune phenomena, and the audience will hear harsh noises and lose their beauty. Therefore, they must be coordinated ingeniously in order to play beautiful, pleasant and harmonious music.

It requires "style consistency", that is, the text should be processed based on the content to make it vivid and summarized, and highlight its spiritual meaning to enhance the publicity effect. There are many kinds of artistic calligraphy, but the moods are different due to different contents, so the fonts, forms and colors are also required. Some need to be serious and solemn (Party Congress, People's Congress, memorial service, etc.), some need to be strong and powerful (political campaigns, mobilization rallies, large-scale activities, etc.), and some need to be lively and beautiful (kindergartens, entertainment venues, etc.).. .....