The model essay of CI planning book in media industry got high marks. You can get extra points Waiting online ~

1 Title: [Broadcasting] Health Voice CI Planning of Heilongjiang National Broadcasting Station

Inches: CI plan. document

Content: 1. foreword

Second, the meaning of the word

Third, CI planning.

Four. Operation of competitive intelligence

Five, whimsy (for reference only)

CI strategy of intransitive verb (outdoor live broadcast)

Seven. Concluding remarks

When we decide to introduce CI plan, we should give all employees the opportunity to participate in CI. We should pay attention not only to the results, but also to the process of introducing CI. The basic procedure of establishing CI plan is mainly divided into five stages.

The first stage: preparing the plan

Explain the reasons why CI plan must be implemented, and understand the significance and purpose of implementing CI. Then, decide the general scope of CI plan, whether to change only visual elements such as signs or completely change the whole enterprise concept?

At the same time, conduct market research, understand the CI concept of media units in the same industry, and listen to the opinions and suggestions of professionals and individuals or groups with successful experience.

The second stage: the definition of enterprise concept.

Explore the idea of managing Taiwan Province and express it in words. Forecast the situation in 5 years, 10 and 20 years, and determine the development scale and field of our station.

The third stage: integrating the organization

Set up the internal organization, system and information transmission system according to the idea of running Taiwan, and form a scientific and reasonable tower management structure.

The fourth stage: the fusion of motion recognition and visual recognition.

Action identification unifies the actions of the whole enterprise; Visual recognition refers to the information transmission medium seen. According to psychological research, among the five senses that people receive external information, information obtained through vision accounts for about 83%. Therefore, we should pay special attention to the unification of visual recognition system and effectively convey our ideas to the public with a unified visual recognition system.

Keywords: CI radio broadcast planning Bai Yang

CI Master Plan of China International Famous Wine Shopping Mall (in the form of documents)

Master planner: Wu Jiajia

The first part is the preface.

1 purpose

1. 1 Establish the image of a computer software institute.

1.2 establishing the status of computer software institute

1.3 upgrade the school of computer software and strengthen communication with other schools.

1.4 Encourage students to learn computer software knowledge and popularize this technology.

2 principle

According to international standards, the image of "soft website" is created through systematic and standardized CI design and dissemination.

2. 1 design principle

2. 1. 1 Standardization of design symbols

2. 1.2 design color uniformity

2. 1.3 system design structure

2. 1.4 Visualization of design patterns

2. 1.5 practical design language

2.2 communication principles

Diversity of media and methods

2.2.2 Continuity of transmission process

2.2.3 The extensiveness of communication scope

2.2.4 Stereo and persistence of communication effect.

The second part is design and communication

According to the above purposes and principles, this plan focuses on design and communication.

First, the CI engineering foundation design

The basic design of CI project includes three parts: MI, BI and VI:

1. Concept specification of "shopping center"

(1) enterprise spirit creed (2) enterprise management principle (3) enterprise slogan (4) enterprise song (5) general manager motto (6) enterprise entrepreneurship history (7) enterprise development strategy (8) joint venture principle and purpose.

2. Code of Conduct for "Shopping Mall" (1) Employee Education Manual Code of Conduct for Professional Commitment Etiquette (2) Code of Conduct for Public Welfare Activities (3) Code of Marketing Activities (4) Code of Relationship, Principle of Equality, Principle of Interest and Principle of Law that the public should follow. (5) Representing the public image, appearance, image design, manners, design ability and self-confidence of enterprise leaders. (6) Compliance and application of system standardization, operation system, financial system and social legal system. (7) talent standardization, talent allocation and talent use. (8) Environmental standardization, office environment, hall environment and outdoor environment.

3. "Shopping Center" Identification Specification 5)VI Basic Elements Design Part (1) Logo Material Collection and Selection Logo Positioning "Shopping Center" City Emblem Design Trademark Design (2) Positioning and Classification of Standard Words Design Program Development and Application of Standard Words and Variants (3) Positioning of Standard Colors Application Specification of Main Color Tone System Auxiliary Tone System Main and Auxiliary Tone System Combination Standard Colors (4) Symbol Graphics and Enterprise Modeling.

4. One of the application systems: business supplies design (1) Selection and design of paper, color, font and style of business cards; Chinese business card style; English business card style; Chinese and English bilingual business card style; (2) Selection and design of color and style of employee identification cards (work permits, etc.). (3) Design of colors and styles of stationery and envelopes: Chinese stationery, envelopes, western stationery, envelopes (4) Bills, financial bills, statements, meal tickets, bonds (5) Etiquette cards, greeting cards, invitations, postcards (6) Official document paper, official document style folder (bag), briefcase notebook (7) National flag color style (triangle, square, rectangle, etc. ) mode

5. The second application system: advertising design

(1) newspaper advertisement copy (advertising words) design style font design column title advertisement design (2) magazine advertisement copy font design style (3) radio advertisement copy creative music (4) TV advertisement creative copy music actor director production (5) multimedia (computer synthesis) advertisement (6) outdoor advertisement road sign advertisement neon lamp advertisement construction advertisement balloon advertisement body advertisement (7) direct mail advertisement.

6. The third application system: vehicle (bus, CMB, sleeping car, truck, engineering vehicle and tool vehicle) (1) modeling (external modeling and color) (2) body advertising design (3) body decoration.

7. The fourth application system: staff uniforms (1) summer office clothes (2) spring and autumn office clothes (3) etiquette clothes (4) casual clothes (5) clothing accessories such as ties, badges, decorative flowers, belts, ribbons, hats, shoes and socks and key chains.

8. Fifth application system: office interior design

(1) office environment space design (2) office equipment (style and color) (3) lighting (4) painting and calligraphy arrangement (5) plants and bonsai (6) signboards and indicating signs (7) bulletin boards and bulletin boards (8) tea sets, smoking utensils and cleaning supplies.

9. Application System 6: Packaging Design

(1) packaging paper (2) packaging bag (3) envelope for packaging (4) handbag (5) packaging box, box (6) wine decoration design

10. Application System 7: Exhibition Design

(1) booth design

② Display design and layout

1 1. Application System 8: Design of Building External Environment

(1) plants (2) rockeries and bonsai (3) squares and monuments (4) parking lots

Second, the "mall" image communication project

(1) News: Build a wide news contact network.

Report the construction and operation of "Mall" in a timely, accurate and comprehensive manner, capture and plan news events that can produce special communication effects, and establish typical figures that can represent the image of Mall. (2) advertising: determine the advertising target.

Advertising strategy planning, advertising creative advertising expression and design, advertising psychology, advertising production, advertising budget, advertising media selection, advertising effect investigation and evaluation (3) investment promotion: investment promotion target search.

Release of investment information and collection of background information of investment objects (4) Promotion: formulation of promotion scheme.

Exhibition scheme planning, design, exhibition layout, investment promotion, exhibition display (5) Public relations: establish a wide social contact network.

Plan influential social activities, implement the etiquette norms of enterprise employees, and lead the public image package of enterprises (6) Teaching: popularize the overall image of enterprises.

Professional training of all kinds of special teaching talents (7) Publishing: book compilation and publishing.

(China Famous Wine Collection and XX Mall Identification System) (8) Marketing: the organization and planning of marketing activities.

Market research and forecast, selection and positioning of marketing methods, establishment of sales system, selection of middlemen, marketing strategy planning (price strategy, time difference, regional differences, competition and alliance, grasp of sales process and realization of sales targets).

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