How do children's clothing stores spend the off-season?

Every year, the children's wear industry will be in a recession in some time periods, which is called "off-season" by the industry. Every children's clothing store operator doesn't want his store to be affected by the off-season. How to spend the off-season has become a topic of common concern.

Practitioners in children's wear industry generally believe that 1 month, July and August are off-season, and it is difficult to achieve the expected sales target, which makes many shopkeepers very worried.

Since it is a normal market law, there is no need to panic too much. Every year, many children's clothing shopkeepers can still have high performance in the off-season. As the saying goes: hard work is the peak season, and no hard work is the off-season. People's subjective initiative is immeasurable, and it is not difficult as long as there are hard methods.

From the time point of view, 1 month, July and August are not time points without consumption power. Let's analyze them one by one.

January is the coldest time of the year, and most parts of the country still need to wear thick coats. From June to February, 5438, the temperature in various places dropped sharply, and thick clothes were almost ready this winter. This is why children's clothes are not easy to sell in January. In order to stimulate customers' consumption, it is necessary to provide customers with reasons to buy when they just need to be satisfied.

Many people may think that there is a reason to buy children's clothes. Buy it when the child looks good. There's room in the closet anyway. In fact, the most profitable children's wear is winter style. The price of winter money is higher, and shopkeepers can make huge profits from it, but for consumers, the more they buy, the greater the waste. Children in a long physical period may not wear winter clothes this year, and their service life is particularly short. Maybe you will retort that you can buy children's clothes in a larger size, so that you can wear them next year. Yes, you can really guide customers to buy in this way during the promotion process, but in fact, many customers deliberately bought large sizes, and the old models will still be shelved the next year.

In fact, there is a consumption opportunity in January, which is approaching the Spring Festival-approaching the period of rising prices! At this time, many families will prepare new year's goods. At this time, your children's clothing store will have a big promotion, and children's new clothes will definitely be bought!

July and August are two adjacent months, and they are the hottest months of the year. The children are enjoying their summer vacation at home. Presumably, everyone thinks that the coming of summer vacation is an important reason for the decline of children's wear consumption power. Indeed, at school, parents are willing to buy new clothes for their children and let them go out and dress beautifully. At home, they will be more casual and will not buy beautiful clothes if they have enough to wear.

Looking at it from another angle, parents spend more time with their children during such a long summer vacation. Do parents have a better chance to take their children to the children's clothing store to choose some suitable clothes? A semester of study finally ended in July. Parents will take their children out to play and relax, and children's wear consumption also happens from time to time during the play.

August will be easier. School starts in September. What should I prepare before school starts? Of course, I want to buy new clothes to welcome the new semester! At this time, taking the opportunity to do interesting school season activities will attract consumers to buy your children's clothes.