I didn't find any composition materials with the theme of "brand" or centered on it. Which adult can write it?

Brand refers to the personality, values and culture represented by individuals, collectives and countries, and it is a label that a person is well known and understood by others. People usually think that it is wise to pay attention to brands when buying goods, especially expensive items in daily life. Brand is the image of the enterprise, and the enterprise with a loud brand is more likely to gain the trust of consumers and reap rich benefits. Therefore, the brand is regarded as a magic weapon for doing business by enterprises. Today's "brand" is no longer limited to commercial scope, and its connotation has been greatly expanded, from individuals to countries. Whether in interpersonal communication or in the international community, "brand" has been paid more and more attention.

How can we form our own brand? A big businessman who has been in the business circle for decades will tell you: "invisible" brand. For example, there will never be apple promoters shouting for customers in the street, and there will never be frequent sales promotion programs to introduce Apple's performance on TV. The real brand has never come from external gorgeous propaganda, but is integrated into the meticulous service and word-of-mouth communication between customers in the use effect.

This reminds me of China's image blockbuster in American commercial streets. The continuous broadcast around the clock really made people all over the world appreciate the wisdom of Confucius and the heroic spirit of Olympic athletes. However, will these be fixed by the people of the world as the image of China people? The answer must be no. Only China people spit in the streets of the United States, and only China people jostle to cut in line in an orderly procession ... The warning signs written in Chinese specifically show that this is the image of China people in the eyes of the world. Ignoring civilization and rules of order has become the "brand" of China people in the eyes of foreigners. And this is definitely not something that several so-called China blockbusters can change.

After all, the above is just a little bit of life, and it may not be enough to be fixed as an image. Then, when people all over the world learn from the news that the 2-year-old is lying on the street with no one to help, but baby milk powder poisoning has been selling well for a long time, what brand-new understanding will they have of China? It is the disappearance of conscience and the lack of human nature. At this time, if you look at those image blockbusters again, what else can you do except feel weak and even a little ironic?

Is this the China brand that the government has been trying to build? ! A country's values and culture are reflected in all aspects of its life. Through behavior, through language. Instead of devoting to the production and publicity of blockbusters, we should spend more energy on the cultivation of national ideology and morality and the improvement of civilized quality. British gentlemen are reflected in their manners in dealing with people, and American freedom permeates their open public opinion and environment. I believe that these understandings of the world are by no means through large-scale government propaganda or media reports in Britain and the United States, but the real feelings gained by people of all countries through specific small things. Even if you have never really dealt with them, then, through any details, even if it is only a small Yale University enrollment propaganda film, the smell that students are school owners is so desirable! On the other hand, the propaganda film of Peking University makes people want to ask: What kind of people will be cultivated by a school that ignores the existence of students? And when such an "elite" is in power, will he put the feelings of the people first? So, when will this country's respect for human nature bloom silently?

The shaping of China's national image and brand has a long way to go. As a government, we should pay more attention to the cultivation and shaping of national values. Besides, gorgeous packaging is a drop in the bucket. At the same time, as a citizen, every "I" should bear a responsibility. At least your own words and deeds represent the national image.

Brand is "invisible". This is by no means a product of propaganda. Let's show the world our respect for civilization, our observance of order and our concern for human nature. Let this truly beautiful national spirit become the brand that China should have.

Chinese brand