Mentholatum men brand history

Founded in 1889 by Mr. Alba Alexander Hill, Mentholatum is a world-renowned multinational pharmaceutical company with branches in Canada, Australia, Britain and Asia-Pacific region. 199 1 10 In June, Mentholatum (China) Pharmaceutical Co., Ltd. invested by Mentholatum Company of the United States and Leiden Pharmaceutical Factory of Japan was established and put into production.

The history of mentholatum men

199 1 10 in June, Mentholatum (China) Pharmaceutical Co., Ltd. was established and put into production.

In 2003, Mentholatum was one of the earliest enterprises in China to create the field of men's exclusive skin care products. It understands men's pursuit of simple and quick skin care solutions, specializes in the research and development of men's personal care products, and has a unique formula and production process. With the brand concept of "Everyone for Me", the company launched 29 products in three series for different skin types:

Oc oil control refreshing series: effective against excess oil.

Hy moisturizing vitality series: effectively lock water and enhance skin vitality.

Po multi-effect repair series: fade fine lines, tighten and enhance skin.

20 1 1 year, the brand of mentholatum men was upgraded in an all-round way. Specially invited the Australian professional design team to redesign the packaging, throw away the gorgeous appearance, divide the men's three series by using the mellow and fashionable lines and harmonious main colors of carbon black, and skillfully combine grass green, ocean blue and earth copper, which is simple and natural and highlights the international sense.

In 20 13, mentholatum men deciphered the moisturizing power contained in polar life with innovative skin care technology, developed "Hydro-3 triple polar plant moisturizing essence" and launched a new moisturizing work-deep moisturizing cream. Its moist and soft creamy texture moisturizes the skin without greasy, giving it vitality from the polar regions, creating an extraordinary moisturizing experience of all-weather deep moisturizing, and injecting new plant skin care power from the polar regions into the field of men's skin care.

Mentholatum men has been constantly innovating and exploring, integrating the brand concept of "Oneforall" into every product, and providing more thorough skin care solutions for men.