What is the reason for the success of Kuaian Bank?

Ankuai Bank is the top community bank in America. In the economic crisis that began in 2008, it not only did not shrink, but stood out from the sorrowful financial institutions, and its asset scale rose suddenly. "Welcome to the greatest bank in the world!" It is a slogan on the background wall of every branch of Amway Bank in the United States, and it is also the first sentence that every staff member (including the president) said when answering the phone.

1953, in a remote town in Oregon, six lumberjacks founded Ankwa Bank, the original intention was to facilitate lumberjacks to exchange checks or loans. To this end, a strong spirit of serving the community was the initial intention of Ankuai Bank, but at that time, it served the workers in logging yards. The rapid development of Ankuai Bank began in the 1990s. After decades of innovative practice in financial services, Ankuai Bank has expanded to hundreds of outlets. Now it has been praised as the best representative of American community banks, and has been rated as "the pioneer of top community banks" by American Independent Community Banks Association for many years. Ankuai Bank is not only admired by peers, but also highly respected by well-known companies in other industries.

When the market environment changes for a long time, domestic banks are rarely able to cope with this change, truly study the current consumer psychology and demand, and truly innovate in management, strategy and even business models. In this respect, the successful experience of Ankuai Bank will enlighten the banking industry in China and help them survive and develop in the uncertain new market environment. The independent and outstanding Ankuai Bank is also regarded as a "desert oasis".