How to write attractive soft marketing slogans?

1. benefits users and urges them to take immediate action.

When customers see our soft slogan, we must let them see the obvious benefits in the title and let users take action. So when you write, you must remember to give consumers some benefits. The more temptations, the better the effect, and let users feel that they can gain something from our articles.

2. Make advertising language simple and intuitive

For example, you can leave your micro-signal, website or other contact information directly in the article. You can also choose to leave brand words, but the effect is much weaker. The best effect is to give the website address and contact information directly. When users see the advertisement, they can see the information you left in time, and the effect is naturally good.

3. Limit the date and quantity to create a sense of scarcity.

This kind of writing will appear in many soft-text advertising models, thus creating a good sense of tension and making customers flock to it. For example, "30 days special!" "Only the last 10!" Wait a minute. By limiting the time and quantity of products, we can create a sense of scarcity and tension in preferential activities, thus stimulating customers to take the initiative to buy products.

What kind of soft text is powerful, which directly urges customers to contact us to complete the transaction after reading it. It should be noted that when writing soft articles, you should try to write them in the first person, and you can accompany them with cases or screenshots, which will be more convincing.

For example, if you write a soft article about losing weight, if you write a lot in it, but there are no pictures, the effect will not be very good. It's better to add contrast pictures directly, which will be more convincing than other languages.