Copy of tanabata activities in beauty industry

Copywriting of the Tanabata Festival in the United States in 222

No matter in school or in society, everyone has come into contact with many excellent copywriting. With the help of copywriting, the purpose of promoting culture can be achieved. What kind of copy is a good copy? The following is the copy of the 222 Tanabata activity of the American industry, which I collected and sorted out, hoping to help everyone.

beauty industry tanabata activity copy 1

1. Promotion theme

Tanabata Valentine's Day Happy Line, big money and big gifts!

Second, the purpose of promotion

1. Use holiday promotion to stimulate customer consumption and increase the sales performance of beauty salons at the end of the year.

2. Maintain old customers and expand new customers through promotional activities.

3. further enhance the feelings with customers, thus improving customer loyalty.

4. Improve the strength brand of beauty salons.

III. Promotion time

xx, xx, xx, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, In addition, the face value of this card can be exchanged for the corresponding consumption amount in the beauty salon during the activity.

2. Discount promotion for empty bottles

I believe many old customers have bought some products in beauty salons. For those used empty bottles, beauty salons offer preferential activities for recycling empty bottles. For example, an empty bottle can get a 1% discount. Two empty bottles can get a 15% discount, and so on.

VII. Precautions for promotion

1. Before the promotion, beauty salons can hang banners outside the store, ask beauticians to distribute activity leaflets, or call the old customers to promote the promotion.

2. Set sales targets for beauticians, arrange corresponding tasks, and give corresponding bonuses according to the compliance rate after the activity. The annual meeting of cowherd and weaver girl is coming, in such a warm and romantic festival. It is also a good day for beauty salons to carry out promotional activities. Many female consumers will choose to do something they like when Valentine's Day on Tanabata approaches. Therefore, according to the psychology of consumers, beauty salon franchisees may wish to launch promotional activities with the theme of "comparable to Weaver Girl".

Activity theme:

You are more beautiful than the Weaver Girl &; Tanabata is about to benefit!

Activity purpose:

1. Increase the number of customers for your beauty salon through Tanabata activities.

2. Through the implementation of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.

3. We should also protect our old customers through this activity.

Activity time:

August 16th-18th, 2xx

Target audience:

All new and old customers of XXX beauty salon

Activity publicity form:

1. Send publicity leaflets along the street, and send promotional coupons to target customers on the local busy streets.

2. SMS promotion, sending activity blessings to old customers and inviting them to join the beauty salon.

3. Promote on official platforms such as WeChat one week in advance

4. Advertise in conjunction with other businesses, and push advertisements on the radio if possible.

Activity content:

Activity scheme 1 "Unlimited True Love": On the day of the activity, as long as men buy the "Valentine's Day Love Gift Package" in the store, they can go out and enjoy the long-term membership card outside the preferential items. For a long time, you can enjoy a 1% discount on the basic care items of beauty salons. And when you buy the gift box on Tanabata, you can also get a gift of flowers and chocolate.

Activity Scheme II "Vows of Love": This activity will only be held on August 17th, Valentine's Day of Qixi. As long as your husband and boyfriend write their vows to their partners on the day of the activity, they will stick these touching love words on the love wall board in the beauty salon lobby for everyone to witness together. As long as couples or couples complete this activity, they can enjoy a facial project package worth 15 yuan.

activity plan 3 "unlimited true feelings": all female consumers who come to the store to spend money during the activity can get a coupon for the best love story, and choose the love story that they think is the most touching, so as to attract consumers to actively participate.

Precautions:

1. Make the sales task of beauticians during the activity, and give them corresponding tasks, and give rewards and punishments after the activity is completed.

2. For such a romantic and warm festival, you should also decorate it in beauty salons to be full of festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.

3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers, especially the male compatriots in Activity 1 and Activity 2, with the most romantic, reasonable and considerate reasons. Copy of tanabata activities of beauty industry 3

1. Discount promotion

The theme is "Beautiful Valentine's Day". In order to celebrate the arrival of Tanabata Valentine's Day, our store launched the "Beautiful Valentine's Day" activity. On Tanabata day, all our items and products are 15% off, only for one day. Hurry up and bring your friends to enjoy the beautiful time!

Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is the easiest and fastest for consumers to accept the activities of Tanabata beauty salon with discounts as the mainstay.

second, card promotion

to "you are the most beautiful in my heart!" For the theme of Tanabata Valentine's Day in beauty salons, whoever brings a female friend and a lover to our store on Tanabata Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a valentine's card worth 999 yuan from the beauty salon.

Card-type promotion method has been tried and tested in beauty salons, and launching this promotion activity on Valentine's Day on Qixi not only fits the theme, but also drives men to pay more attention to women's beauty, and also reflects the beauty salons' care for female customers. This method is simple and interesting, and it can help beauty salons to tap many young female consumers on Valentine's Day.

3. Give it as soon as you spend it

Spend Valentine's Day with you at XXX Beauty Salon! For the theme, it is stipulated that anyone who goes to the store to spend all the money in 5 yuan on Tanabata will get a sweet chocolate!

this kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to spend. In addition to giving Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, anyone who comes to the store for free registration on Tanabata can enjoy "special" Valentine's Day treatment (such as a free facial treatment or a bunch of roses, etc.).

Fourth, the Qixi Theme Contest

An outdoor kissing contest was held with the theme of "Romantic". If it is stipulated that as long as couples sign up for the kissing contest held by XX Beauty Salon on Valentine's Day of Qixi, the couple who kissed for the longest time will get a luxury couple package! (The package content can be drawn up according to the actual situation of beauty salons)

This most direct theme promotion method can well stimulate people's sense of participation, and at the same time, it is very easy to create momentum and quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers during Valentine's Day on Qixi.

V. Points Promotion

All the old customers of beauty salons can get double points when they go to the store to spend money in 1 yuan on Valentine's Day, and they can also buy a high-end beauty product; Customers who register new members in the store on Valentine's Day of Qixi can get 5 points ... Beauty salons can "give romantic points and gifts!" The promotion of points for the theme can be implemented according to the actual situation of beauty salons.

beauty salons can effectively increase customers' total consumption by launching integral promotion activities during Valentine's Day on Qixi. It is suggested to set the integral limit first, and when customers reach one integral, they will receive XX gifts to stimulate their desire to spend again. Copy of tanabata activity in meiye 4

1. Theme of the activity

Love is on tanabata, and love lasts for a lifetime

2. Time of the activity

xx, xx, xx, XX, XX

3. Content of the activity

Tanabata Valentine's Day originated from a beautiful love story of cowherd and weaver girl, but we can't enjoy it when we are in love. This is a festival for couples. Through this festival, we can make lovers know how to cherish each other better, and let single friends who haven't found their true lovers find their other half. Beauty salons can hold a blind date, collect single friends from the platform to sign up and publicize activities. On August 9 th, the on-site activities were paired, and the couples who were successfully paired will have a certain amount of nursing experience and wedding photos, jewelry, movie tickets and other gifts in the beauty salon. Beauty salons can cooperate with nearby brand stores such as wedding photo studios, jewelry, cinemas, etc., and support each other to provide event gifts. At the same time, you can also show off the love photos of couples online, collect the sweet photos of couples through promotion on major online platforms, select them by voting and forwarding, and finally determine the top ten through votes to enjoy a certain amount of beauty care experience.

IV. Activity preparation

1. On August 9th, Valentine's Day, prepare the site layout, including flowers, chocolates, music boxes, balloons, booths and LED lights. At the same time, arrange the staff: the host, the gift distribution personnel, the sign-in personnel, Andhadhun, the waiter, etc. The activity must be rehearsed more than three times in advance to ensure the flow and arrangement of the whole activity. On the day of the event, it should be flexibly deployed, and it should not be implemented dogmatically because of small mistakes. It should be arranged and promoted according to the actual situation on the spot.

2. The activity copy should be prepared one month ago and finalized half a month ago. It should be released through major platforms, and the activity should be widely publicized on the Internet. The registration list should be fed back in time and tracked by telephone messages.

V. Precautions

1. The pre-publicity work is extremely important, especially the pictures of the event, the value of the gifts given and the copy of the event. These are the keys to attracting customers to participate in the activities.

2. During the activity, beauty salons should unite together to achieve good results. At this time, beauty salon managers should boost everyone's morale and encourage a good state.

3. Rehearsal should be done in advance at the event site, and the atmosphere should be well mobilized. The event is for the follow-up fee-paying service, so it is very important to invisibly implant advertisements for the brand and track interested customers during the event. The beauty industry's tanabata activity copywriting 5

will soon arrive in Chinese Valentine's Day on August 28th. As a traditional romantic festival in China, it is also called "Valentine's Day in China".

1. The theme of the activity

Love me is priceless, and there is a prize

2. The activity time

2xx August 2th to August 28th

3. The object of the activity

The husband (or boyfriend) of the participant and the beauty salon member

4. The activity content

is from August 1th to August 2th, 2xx. All female friends can get a prize for the best love story, and choose the best love story in their own mind to express various awards. All female friends who participate in the prize can get an experience coupon (or a voucher of ××× yuan) from the beauty salon, and participate in the lucky draw to get beautiful prizes.

The results of the selection were announced at 17: on August 2th, and five awards were selected, including "the most touching love story award", "the most creative love story award", "the best popular love story award", "the simplest love story award" and "the most humorous love story award". The winners will all receive free western restaurant couple packages (or free couple movie packages). At the same time, a number of winners will be selected (awards and prizes will be decided by the beauty salon);

V. Publicity of the event:

1. Focus time of publicity: five days before the event

2. Means of publicity:

a. Send a list (theme: a letter to a man);

b, hang banners (activity theme);

c, poster posting or X-frame display (activity content description);

d, newspaper clipping;

e, female members of beauty salons publicize and ask to bring them to their husbands or boyfriends;

f, others;

VI. Remarks:

1. The leaflet should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience-men;

2. Key points of propaganda: It is emphasized that the special package of "Romantic Hearts for Couples" is the most caring for the wife (girlfriend) and the actual action of love;

3. Make the sales target of the activity, and break it down to the corresponding task indicators for beauticians (beauty consultants), and reward them according to the achievement rate after the activity.

4. Beauty salons should be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", they must be removed during the activity; At the same time, pay attention to the interference of urban management when putting heart-shaped boards outside the store;

5. It can be promoted jointly with flower shops, western restaurants, men's clothing stores and other businesses to enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion contents and implementation details should be adjusted and supplemented according to the actual situation of business districts and beauty salons. Beauty industry tanabata activity copy 6

Activity theme:

Deep summer, Love in Tanabata

Activity time:

August 1, 2xx ~ August 6, 2xx

Venue:

xx beauty salon direct store and xx beauty salon franchise store

Target:

Mainly couples

Activity promotion:

1. Publish news on xx official website, Weibo, forums and other online channels. Announce activities

2. Distribute coupons and DM leaflets on the streets with a lot of people

3. Post posters and hang banners at the entrance of beauty salons

4. Give romantic lovers gifts such as roses and chocolates

Precautions for activities:

1. Decorations in beauty salons need to inject festive colors, and more romantic Valentine's Day elements, such as roses and pink balloons, are needed.

2. The set meal launched by the beauty salon is limited to half a month.

3. Give warm flowers and chocolates to the beauticians who go to work on Valentine's Day, so that employees can feel the beauty salon's "love and care"

Activities:

1. Couple beauty package-consumption by men and women

In Chinese Valentine's Day.