Joke Collection Website - Bulletin headlines - Watch sales slogan
Watch sales slogan
Really, as long as 998' s eight stars and eight arrows technology and 99' s mainstream functions, you can surf the Internet and make phone calls for free. There is really gold on the surface! Do not hesitate.
As long as 998 is 998, you can't buy it at a loss, you can't be fooled, you have a tearful sale, as long as 998, you don't want to buy it, as long as 998, as long as 998, miss this file, miss ten years, as long as 998.
The function of advertising
1. Advertising is a tool and means of marketing, and the marketing function should be regarded as the intrinsic function of advertising. Marketing is inseparable from communication, and communication function is the most basic function of advertising. Advertising plays a role in promoting, persuading, enhancing and prompting by spreading information. Generally speaking, advertising language is a short slogan that is repeatedly used in advertisements for a long time, with the purpose of strengthening the impression of the target on the enterprise, product or service. It should convey to consumers a long-term unchangeable concept based on long-term sales interests, so let's analyze the stylistic features of advertising language.
2. Concise and clear: advertising language should be concise and clear, and there should be no redundant words. If it is not short, it is not convenient to repeat, remember and cycle. Advertising language does not require much in form, and it can be a single sentence or a dual sentence. Generally speaking, the number of words in advertising language should be 6- 12 (words), and generally not more than 12. We can see such examples everywhere, and the advertisements that can be widely circulated in society are basically short stories. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity lasts forever"; Ericsson mobile phone "communication is love"; Nike "just do it"; ; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as IBM's "Think", is very concise. That's exactly what I said: "Concentrated is the essence!"
3, easy to understand: advertising text must be clear and simple, easy to read, easy to use, in line with the trend, and the content should not be too abstract, so that people with general education can accept it. Advertisements should use words and expressions familiar to the target audience to make sentences fluent and clear. Avoid using new words, neologisms, professional vocabulary, obscure words and words that are easy to cause ambiguity. Can't play word games, just pursue rhyme. Citizen watches once used such a slogan, "High quality, high quality, new global praise, an internationally famous watch Citizen". Because of its excessive pursuit of smooth ups and downs of phonology, it gives people a very obscure overall feeling, which is the failure of Citizen Company. The advertising language of some companies is widely spread because of its simplicity and closeness to life. For example, the well-known advertisement of Nestle Coffee is "delicious", which seems to be that a relative or friend recommends her favorite to you with a knowing smile, which is easy to understand and very kind. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens around us every day. It not only publicizes products, but also facilitates circulation.
4. catchy: the advertising language should be fluent and catchy, and the pronunciation, intonation, phonology and so on should be properly emphasized. Only in this way can it be readable and capture the eyes and hearts of the audience. It is not difficult to find that many advertising slogans are rhyming, such as "Nongfu Spring, a little sweet", "Good air conditioning, made by Gree" and so on. Be clear at a glance.
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