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Creative poster for Children's Day-Children's Day, pharmacies should promote sales, and give some advertising slogans! !
Suppose you make a creative poster for Children's Day on June 1st
The specific production steps are as follows:
1. Select the "File/New" menu to open the "New" or ctrl+n dialog box with the name: Children's Day, width: 21mm, height: 297mm, and "Mode". Drag out a rectangular shape in the workspace, select Set Fill Tool in the toolbox, and the fill editor will pop up. Select Gradient as the type, and set the cmyk value in the fill editor: set the cmyk values at A as 4%, %, 14.12% and respectively, at B as 47.84%, %, 1.18% and respectively, and at C as well.
3. Select the pen tool in the tool box, and then draw two different irregular shapes in the workspace. Select and set the filling tool in the toolbox, and the filling editor will pop up. Select the type gradient, and set the cmyk value in the filling editor: set the cmyk value at A as 27.45%, %, 58.4% and respectively, and set the cmyk value at C as 67.45% respectively.
4. Select ellipse and rectangle tools in the toolbox, drag ellipse and rectangle shapes out of the workspace, and draw the shape of the tree. Select and set the filling tool in the toolbox, pop up the filling editor, select the type gradient, and set the cmyk value in the filling editor: set the cmyk value at A as 36.8%, %, 59.22%, , Set cmyk values at c as 7.2%, 7.6%, 82.35%, and respectively. Theme scheme of kindergarten June 1st activities
In order to ensure the smooth and successful activities, it is necessary to make an activity scheme in advance, which is a written plan made after detailed analysis and research of each step of the specific activities to be carried out. How to write an activity plan can play its role better? The following is the theme scheme of June 1 activities in kindergarten that I collected for your reference, hoping to help friends in need.
Theme scheme of Children's Day activities in kindergartens 1
The annual Children's Day is the most grand festival for children. In order to better let children leave a happy and unforgettable memory in their grand festivals, this year's Children's Day in our garden will be held in the form of a series of celebrations, and the scheme is as follows:
1. Purpose of the activities:
1. By celebrating "Children's Day". Let every child find his or her own bright spot, so that each child's personality can fly, his or her potential can be fully exerted, and he or she can experience the happiness of success, cooperation and communication in active participation, thus having a happy and unforgettable Children's Day.
2. Make parents further understand the new concept of early childhood education by visiting and participating in children's festival celebrations, thus inspiring how to educate children; By showing children's "June 1" activities to parents and society, we will further shape the good image of the park.
2. Activity theme:
Activity theme: learn to cooperate, show your talents, and let your dreams fly
3. Activity preparation:
1. Set up a festive class environment and the surrounding environment of the whole park (before May 3, each class will create an environment to celebrate "June 1", decorate the "June 1" theme exhibition, decorate the outdoor performance environment, and hang the "June 1" celebration.
2. Be prepared to participate in the activities in class:
(1) Each class rehearses a performance program and a group program, a parent-child art exhibition and outdoor innovative activities;
(2) Each class arranges the painting theme and picture scroll of each class.
3. The kindergarten prepares the activity prizes.
IV. Activity content:
(1) Activity initiative:
1. Purpose: In order to make children have a pleasant, unforgettable and meaningful Children's Day, all teachers and parents in the park are encouraged to actively create a festive environment and atmosphere for children to celebrate "June 1", and * * * encourages children to actively participate in various activities of "June 1" Festival.
2. Time: 3-31 May, 2XX
3. Target: all teachers, children and parents in the park.
4. Method: Send an initiative to parents of young children through Fetion to attract their attention, and strive for the cooperation and support of all teachers and parents for this celebration.
(2) Series of activities:
This Children's Day activity on June 1st is conducted in the form of a series of activities, such as "Children's Gymnastics", "Children's Talent Show", "Outdoor Young Talents Competition", "Parent-child Painting Exhibition" and "Teachers and Parents Talent Show".
V. Activity schedule:
There will be two rehearsals on May 3th, 2xx respectively; On the morning of May 31st, the celebration of "June 1st" was held. VI. Principal:
Overall planning:
Program arrangement: teachers of all classes
Logistics support:
Site layout:
Live audio and video recording:
Moderator:
Theme scheme 2
Activity objectives
.
2. Guide children to boldly express their ideas and listen to others' opinions in the process of making big posters.
activity preparation
scissors, glue, brushes, etc.
Activity process
1. Lead children to read children's songs and enter the theme of Children's Day activities in kindergarten in a festive atmosphere
1. Show children's books and guide them to read: Look, children, what is drawn in the books? What are the children doing in the book? Guide children to answer boldly.
Teacher's summary: The teacher makes a summary according to the children's answers. Are the children in the book celebrating their own festivals?
2. Do you know what festival they are celebrating? (Children's Day on June 1st)
3. When they celebrate Children's Day on June 1st, are they still reciting nursery rhymes? Let's listen together. The teacher demonstrates children's songs.
4. Teachers read children's songs with emotion. (Arrive on June 1st, arrive on June 1st, the kindergarten is really lively. Have a June 1 celebration, put flowers and fruits on the table, and then make a big poster. You sing and I dance. There are so many programs this year! )
5. Question: What festivals are mentioned in children's songs? Whose festival is it? How will you spend this day?
The teacher makes a summary according to the content of children's songs. Children's Day mentioned in children's songs is a festival for children. They held a celebration party on this day. The table was filled with flowers and fruits, singing and dancing, and made a big poster to record the celebration of Children's Day.
2. Guide children to know what a poster is
1. Children's songs mention making posters. Do you know what a poster is? Why make posters? What should I do with the poster?
2. Children guess and answer.
Teacher's summary: Posters are large pictures used to publicize and show the main contents of activities. When people see posters, they can understand the general contents of activities. We can make posters by painting, printing and painting.
third, guide children to conceive the idea of making posters.
1. Children's Day is coming. Let's make a poster for Children's Day. But what should we design on the poster?
2. Children discuss in groups. Teachers listen to children's opinions and ask children to express their ideas.
3. Teachers fully adopt children's opinions and put forward practical suggestions, and synthesize these suggestions.
4. Children make posters and feel their own achievements.
Fourth, organize children to enjoy posters and feel proud of their achievements. On Children's Day, pharmacies should promote sales and give some advertising slogans! !
1. Plan a perfect theme for your promotional activities
What is the perfect theme? There are three main criteria:
First, the theme has widespread social significance, and only when it has social significance will it attract consumers' attention, public attention and media attention, and it will be popular. For example, the theme of the March 8 th Festival: "Pay attention to the disadvantaged groups of women, and have a free gynecological examination on March 8 th"; The theme of Mother's Day promotion is "Love for Mother". The theme of June 1 ST of a children's health care product is: "Pay attention to your child's emotional intelligence!"
Second, the message conveyed by the theme is clear and clear, and people who are really interested will naturally come to participate. Generally, it is difficult to have social significance and understand clearly at the same time, which can be explained by subheadings: for example, the promotion theme of a cardiovascular and cerebrovascular drug Double Ninth Festival: "Old people and old people", subheadings: "Free consultation on hypertension prevention and treatment knowledge", "How to change drug varieties for hypertensive patients" and so on. Remember not to cheat consumers with "buy one get one free", especially the "one" you sent.
thirdly, the theme is popular and easy to understand and remember. For example: "×× send health, buy it and give it away!" . Subtitle: "Empty boxes of the same kind of products of XX products can be exchanged for a box of gifts of XX products". If you buy a box of XXX, you will donate a penny to the Olympic Games.
Fourth, the theme of planning is based on the idea of public relations first and advertising second. Journalists can be invited to plan, and event marketing topics can be made by means of public relations, which makes the theme of promotional activities have deep social significance! So as to obtain higher public attention.
Second, carefully select the appropriate promotion venue
The so-called appropriate promotion venue must meet the following requirements:
First, the target consumer group you want to strive for is easy to reach. Sometimes not the busiest commercial street is the best location. Take into account the distance of the participant you want to attract, the convenience of transportation, the travel time, the transportation cost, and whether the benefits he gets from participating in your promotion activities are higher than the costs he pays. Don't let most people feel too far away, the cost is too high, and they can't spend it, thus losing their enthusiasm for participation!
second, the promotion place will not be too hot or too cold, and participants will not be exposed to the sun and rain. Nowadays, China people who are rich pay more and more attention to enjoyment and quality of life. Coupled with the constant impact of numerous promotional activities, consumers have seen more, and the location is not well chosen, so few people may come!
Third, the location of promotional activities doesn't have to be in hypermarkets or commercial centers. Some of the popularity earned in such places is not the real target consumer group, and it doesn't make much sense to realize real sales. And too crowded will make the real participants lose interest.
Third, carefully plan the strength and duration of promotional activities
Promotional activities with insufficient stimulation, unclear theme, poor conception and lack of new ideas. It's hard to attract people's popularity. Here, it's mainly about the promotion intensity of your promotion. Stimulation means all the benefits you can get from participating in this promotion, material, spiritual and other benefits, and so on! The intensity of stimulus involves how much, what and how to invest. When the funds are not enough, the only thing to do is to innovate the methods and contents, and to rely on innovation to increase the stimulus, and to like the new and hate the old is the universal psychology of human beings! The marginal benefit of regular promotion activities must be decreasing, and the efficiency must be low!
In addition, the promotion activities must be short-term, and long-term promotion is a disguised price reduction, and it is harmful to the brand. Have you seen foreign famous brand product stores often promote sales?
One-time promotion activities should also pay attention to the start and end time. I have seen such a scene, the participants have gathered a large group, and the organizers of the promotion activities are late one after another, which is a low-level mistake that is not allowed.
Fourth, information release and advance notice are the key to popularity.
I have seen many enterprises, which are well prepared for activities, and have invested heavily in personnel, venues and gifts, but I don't pay attention to the information release and advance notice of promotional activities. As a result, the scene is deserted and few products are sold. According to the author's experience, according to the three-dozen theory of effective arrival rate of advertisements, the target consumer groups should be notified at least three times in 3-7 days before the promotion activities. Three times can expand the arrival rate and let as many target consumers know the promotion information as possible. The function of three times at the same time is to attract their attention for the first time, to make them interested for the second time, and to make them want to buy for the third time.
In addition, the three previews can use different media as far as possible, and the three media echo each other. Radio and TV previews should remind each other with detailed newspaper previews. It is especially important to note that when TV is too expensive, the following combination of previews is recommended here:
A, TV+radio+newspaper.
B, TV (radio)+newspaper.
C, mobile phone short message+newspaper
D, TV (radio)+outdoor POP poster
E, colorful pages of newspaper clip+words at the bottom of TV tour.
TV can adopt the way of "swimming at the bottom", which is the least expensive, and this method is very effective in some secondary markets.
Special attention should be paid to the widespread posting and use of posters. When there is really not much money, posting posters may be the only way to warn. You can publicize the blackboard newspaper in the community bulletin board, the entrance of the corridor, the entrance and exit of the vegetable market, and the outpatient department of the pharmacy (medicine and health care products, the author witnessed the factory staff hiding the promotional materials in the bag and distributing the promotional materials while the hospital outpatient management personnel were not paying attention). Posters are widely posted in places beyond the entrance. Posters can be in various forms, such as hand-painting, small batch production, printing and computer lettering. The key is to advance notice. And notice it in as many forms as possible. Preview itself is to improve advertising, and outdoor preview itself is a useful supplement to mass media.
don't be afraid to forecast the cost. If you don't forecast the activity, you can't achieve the expected purpose, and the cost will be higher. Since you want to make the promotion vigorous and decent, you have to be afraid to spend money in advance.
V. Powerful rendering of the scene atmosphere
The rendering of the atmosphere is conducive to gathering popularity, and combined with the general herd mentality of China people, it can also achieve sales. You can use the following means to render the atmosphere of the scene.
1. Visual means:
Post as many POP advertisements as possible on the promotion terminal site.
Balloon and Big Mac inflatable models.
banners, banners, etc.
airships and hot air balloons.
neat and special clothes.
distribute small balloons with activity instructions to consumers who bring their children. Or distribute small and exquisite publicity materials that can be used.
a special tall hat.
2, auditory means
tweeter. Keep shouting loudly.
Microphone, megaphone, playing cheerful music.
TV recording or repeated playing of video recording.
3. Live performance show
You can find some customers who have a strong desire to participate in advance, and let them perform on the spot and show their opinions. That is often said, but it is best not to use false support. Let real consumers serve as this foot color.
Stack products or special display packages into piles of various shapes, and insert balloons at all places where they can be inserted.
6. Design an affordable promotion method or gift that can make consumers feel excited
1. Adopt the auction method. Start at a price far below the retail price, limit the amount of each price increase, and the highest bidder has the right to buy at the bid. Now auction has become a professional marketing method.
2. adopt the method of batch pricing, and the larger the batch, the more.
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